Sustainably improve your team's performance
Strategy, Management, AI & Automation, Marketing, Sales, Customer Satisfaction, Soft Skills: discover all our Qualiopi-certified training programs with AI integrated into their content.
They trust us to train their teams
A proven track record
Measurable results for our clients
Qualiopi Certified Organization
KESTIO has been a Qualiopi-certified training organization since 2016, under the "Training Actions" category. This national certification attests to the quality of our teaching processes and guarantees your eligibility for OPCO funding.
View our Qualiopi Certificate
Our Training Programs
Training programs tailored to every role and business challenge
Define Your Why: Purpose, Vision, Mission, Values
Clarify your company's purpose and align your teams around a shared vision.
StrategyDefine Your Competitive Positioning
Analyze your market, identify your differentiators and build a distinctive positioning.
StrategyStructure Your Value Proposition
Formulate a compelling value proposition that sets you apart from the competition.
StrategyBuild a Differentiated Sales Deck
Create a sales presentation that captures attention and facilitates closing.
StrategyCSR and Business Development
Turn your CSR commitments into a competitive advantage.
StrategyRevisit Your Business Model
Analyze your business model and identify new growth levers.
StrategyFormulate Your 3-5 Year Strategic Plan
Build a strategic roadmap with SWOT analysis and priority areas.
StrategyBuild Your Business Plan
Define your strategic objectives and model your revenue streams.
StrategySegment Your Market: GMP Method
Master the GMP/ABC method to segment and prioritize your targets.
StrategyDefine Your Go-To-Market
Map your channels and optimize the allocation of sales efforts.
StrategyDefine a Variable Compensation System
Design a motivating compensation plan aligned with your objectives.
StrategyBuild Your Sales Action Plan
Develop your sales plan collaboratively: diagnosis, priorities and indicators.
StrategyBuild Your Marketing Plan
Define your marketing objectives and plan your lead generation campaigns.
StrategyDefine and Optimize Your Budget
Build a realistic budget and optimize your ROI.
StrategyStructure Your Marketing and Sales Teams
Optimize the organization of your teams for effective collaboration.
StrategyImplement Client Portfolio Territory Planning
Optimize the distribution of your clients among sales reps.
StrategySet Up an Indirect Sales Channel
Develop your network of distributors or referral partners.
ManagementSales Director Career Path
Master all dimensions of the Sales Director role.
ManagementMarketing Director Career Path
Develop a 360-degree marketing vision.
ManagementCustomer Success Director Career Path
Structure your Customer Success function.
ManagementBuild Your Sales Dashboards
Define the right indicators to manage effectively.
ManagementImprove Your Managerial Framework
Optimize your rituals and management methods.
ManagementEvolve Your Process to Multichannel
Adapt your processes to new omnichannel practices.
ManagementDefine Transformation Programs
Design and manage a transformation program.
ManagementManage Projects and Mobilize Stakeholders
Master project management methods.
ManagementMaster Change Management
Effectively support change within your teams.
ManagementBuild Effective Governance Bodies
Structure your committees and decision-making bodies.
ManagementDefine and Recruit Sales Profiles
Structure your sales recruitment process.
ManagementBuild an Effective Sales Onboarding
Build an effective integration program.
ManagementDefine a Skills Framework
Build your job framework and plan training.
ManagementAssess Skills Through Assessment
Implement objective assessments.
ManagementDevelop Your Leadership
Strengthen your leadership posture.
ManagementDevelop Individual Motivation
Identify and activate your team's motivation levers.
ManagementBecome a Manager-Coach
Adopt the posture and practices of managerial coaching.
ManagementConduct Individual Meetings Effectively
Lead meetings that help your team members grow.
ManagementImplement Participative Management
Develop team autonomy and engagement.
ManagementBuild and Lead a Sales Seminar
Design and facilitate a motivating seminar.
ManagementLead Team Meetings
Structure and facilitate effective meetings.
ManagementLead an Indirect Sales Network
Effectively manage your partners and distributors.
AI & CRMImprove CRM Usage
Optimize CRM adoption and effectiveness.
AI & CRMChoose a CRM Software
Define your needs and compare market solutions.
AI & CRMConfigure Zoho CRM
Set up Zoho CRM for your sales processes.
AI & CRMConfigure Zoho One
Deploy Zoho One across all customer touchpoints.
AI & CRMConfigure HubSpot for Sales
Set up HubSpot Sales Hub for your sales team.
AI & CRMConfigure HubSpot for Marketing
Deploy HubSpot Marketing Hub.
AI & CRMConfigure Salesforce
Set up Salesforce Sales Cloud for your teams.
AI & CRMIntegrate Generative AI into Daily Sales Work
Use ChatGPT and AI tools to boost your sales productivity.
AI & CRMIntegrate Generative AI into Daily Marketing Work
Leverage AI for your content and marketing campaigns.
AI & CRMLearn About Sales Enablers
Discover tools to increase sales productivity.
AI & CRMMaster Lemlist
Create automated multichannel prospecting campaigns.
AI & CRMMaster LinkedIn Sales Navigator
Leverage Sales Navigator for B2B prospecting.
AI & CRMMaster Notion for Sales and Marketing
Structure your sales management with Notion.
ProspectingGenerate Leads Through Digital Channels
Master digital acquisition levers.
ProspectingImplement an Inbound Marketing Strategy
Attract prospects with content marketing.
ProspectingBuild a Lead-Generating Website
Optimize your website for conversion.
ProspectingBuild Sales Funnels
Create effective conversion funnels.
ProspectingBuild Engaging Webinars
Design and facilitate high-performing webinars.
ProspectingGenerate Leads via LinkedIn Ads
Create and optimize your LinkedIn campaigns.
ProspectingGenerate Leads via Google Ads
Launch and optimize your Google Ads campaigns.
ProspectingMaster Copywriting Rules
Write content that converts.
ProspectingBuild Effective Email Sequences
Create high-performing nurturing sequences.
ProspectingManage Your Community
Develop your presence on social networks.
ProspectingStructure Your Sales Prospecting
Organize your prospecting to get more appointments.
ProspectingUse LinkedIn for Prospecting
Develop your social selling effectively.
ProspectingIntegrate AI into Your Prospecting
Automate and personalize your prospecting with AI.
ProspectingMultiply Appointments with Multichannel Approach
Combine phone, email and LinkedIn to multiply your appointments.
ProspectingNetworking Techniques
Develop your network and business effectively.
SalesSales Representative Career Path
Master the fundamentals of the sales profession.
SalesBusiness Developer Career Path
Develop your hunter skills.
SalesMaster Sales Fundamentals
Master the complete sales cycle.
SalesIntegrate Consultative Approach into B2B Sales
Move from product selling to consultative selling.
SalesOrganize Your Sales Activity
Optimize your time and effectiveness.
SalesUse Video in Your Sales Process
Master remote selling.
SalesBuild Your Pitch and Lead Presentations
Create a compelling pitch and master your presentations.
SalesMaster the MEDDIC Method
Qualify your opportunities effectively to close better.
SalesQualify and Win RFPs
Structure your response to requests for proposals.
SalesNon-Sales: Sell and Retain
Develop sales reflexes in technical teams.
SalesNegotiation and Closing Fundamentals
Master negotiation and closing techniques.
SalesSuccessfully Sell a Price Increase
Lead your price increase negotiations successfully.
SalesTraining for Difficult Negotiations
Face complex negotiation situations.
SalesKey Account Manager Career Path
Master strategic account management.
SalesDevelop Business with Key Accounts
Structure your key account approach.
SalesMaster the Chessboard Method
Win complex sales with this proven method.
SalesStand Your Ground with Difficult Clients
Develop your assertiveness in tense situations.
SalesDevelop Customer Relationship Quality
Strengthen the quality of your business relationships.
SalesMaster Cognitive Biases
Use cognitive biases to positively influence.
SalesSell with Colors (DISC)
Adapt your approach to your client's profile.
Customer SatisfactionDevelop an Effective Customer Culture
Establish a truly customer-focused culture.
Customer SatisfactionEveryone is a Sales Actor
Engage all employees in customer satisfaction.
Customer SatisfactionDefine a Satisfaction Measurement Program
Implement NPS, CSAT, CES and analyze the results.
Customer SatisfactionImplement a Voice of Customer Program
Structure your customer listening program.
Customer SatisfactionKnow How to Improve Customer Experience
Analyze and optimize every touchpoint.
Customer SatisfactionAnalyze and Define a Smooth Customer Journey
Identify and optimize key moments in the journey.
Customer SatisfactionIdentify Customer Experience Innovations
Discover the latest CX trends.
Customer SatisfactionHandle Difficult Situations
Defuse tense customer situations.
Customer SatisfactionSucceed in Remote Customer Relations
Excel by phone, email and chat.
Customer SatisfactionEvolve from Admin to Customer Relations Manager
Move from an administrative role to a relational role.
Customer SatisfactionDevelop Remote Communication Techniques
Master written and oral communication techniques.
Customer SatisfactionDevelop Cross-Selling and Upselling Techniques
Turn every interaction into a sales opportunity.
Customer SatisfactionDevelop Sales Reflexes
Develop your teams' sales reflexes.
Soft SkillsHuman Skills at the Heart of Customer Relations
Develop empathy and relational skills.
Soft SkillsPractice Active Listening
Develop your listening and questioning skills.
Soft SkillsGain Relational Agility
Adapt your communication to every situation.
Soft SkillsActivate Your Emotional Resources
Manage your emotions as a performance lever.
Soft SkillsEase Relationships, Manage Conflicts
Defuse tensions and manage conflicts effectively.
Our Training Formats
Methods adapted to your constraints and objectives
Masterclass
100% e-learning with chat support. Learn at your own pace with personalized guidance.
Coaching
Individual 1-hour sessions per month. Personalized support on your specific challenges.
Workshops
2-hour sessions + reinforcement sessions. Interactive format in small groups.
Seminars
Half-day or full-day in person. Intensive immersion on a topic.
Career Paths
4 days in hybrid format. Complete training on a role or function.
Onboarding Paths
6 days in hybrid format. Complete integration of new team members.
Remote 5 Workshops
5 two-hour workshops via video. Progressive and flexible remote training.
In-Person 2 Days
2 days in person. Intensive immersion with hands-on practice.
They Were Trained by KESTIO
AI Integrated into Our Training
We have developed our own AI agent platform to revolutionize sales learning.
- ✓ AI agents for realistic role-playing
- ✓ Autonomous and personalized coaching
- ✓ AI integrated in over 50% of our programs
- ✓ Dedicated programs for AI mastery
More Than Training: A Unique Practice-Focused Pedagogy
A 3-step method for measurable results
Preparation
- Sales tests and natural sales profiles
- Initial skills assessment
- Identification of improvement areas
- Path personalization
- Definition of measurable objectives
Training
- AI and Bizcoach
- 80% hands-on practice
- Role-playing with our AI agents
- Personalized individual coaching
- Small group workshops
ROI Measurement
- Evaluation of outcomes vs objectives
- Tracking of sales KPIs
- Individual and group debriefing
- Post-training action plan
- Post-training sessions
Fund Your Training with Your OPCO
Our training programs are Qualiopi certified and eligible for OPCO funding. Benefit from up to 100% coverage for your training.
- ✓ Qualiopi-certified organization
- ✓ Support with administrative procedures
- ✓ Up to 100% coverage
- ✓ Custom quotes and programs
Essential Sales Skills
Develop the key know-how to perform in B2B sales
B2B Prospecting
B2B prospecting cannot be improvised. 80% of salespeople who fail to prospect regularly cite lack of time, but it's a matter of organization. The KESTIO 5-step method helps you effectively structure your sessions by blocking dedicated time slots.
Read articleWin-Win Negotiation
Unbalanced agreements don't last. Unlike the competitive approach, collaborative negotiation first seeks to grow the pie before dividing it. Based on the four Harvard principles, this approach builds lasting business relationships.
Read articleB2B Closing
80% of sales require 5 follow-ups after the first contact, but 44% of salespeople give up after just one. B2B closing requires method and perseverance. Discover adapted techniques like summary closing or projection.
Read articleObjection Handling
Salespeople who effectively handle objections close 30% more deals. An objection is a sign of interest, not rejection. The 5-step method transforms every objection into an opportunity to move toward the sale.
Read articleSPIN Selling
The best B2B salespeople ask 3 times more questions than others. SPIN Selling structures consultative selling around four types of questions: Situation, Problem, Implication and Need-payoff to uncover the need in the customer.
Read articleAI and Sales Performance
Artificial intelligence is redefining sales performance standards. Companies adopting AI report 20-40% improvement in conversion rates and 2-3 hours of productivity gains per salesperson per day.
Read articleSales Management
Sales managers have powerful levers to help their teams grow. By focusing on skills and motivation rather than just results, coaching-style management creates added value and stimulates engagement.
Read articleSoft Skills in Customer Relations
Products can be copied, processes can be automated, but human relationships remain the ultimate differentiator. 86% of customers are willing to pay more for a better experience. The six essential soft skills transform an interaction into a memorable experience.
Read articlePractitioner Trainers
Comprised of employees and carefully selected and certified independent consultants, all members of the Kestio Partners community have completed rigorous certification.
They are supervised and regularly share knowledge to continuously improve their skill levels.
Frequently Asked Questions About Our Sales Training
Who are your B2B sales training programs for?
Our sales training programs are designed for all B2B sales professionals: field and inside sales reps, business developers, account managers, key account managers, sales engineers, technical sales, sales directors, marketing directors, as well as SMB and mid-market company executives. Whether you're based in Paris, Lyon, Marseille, Bordeaux, Nantes, Lille or anywhere in France, our programs are available both in-person and remotely.
Where do your sales training programs take place in France?
KESTIO operates throughout France. Our headquarters is in Paris (Ile-de-France) and we have an office in Lyon (Auvergne-Rhone-Alpes). We travel to all major French cities: Marseille, Toulouse, Bordeaux, Nantes, Strasbourg, Lille, Nice, Rennes, Montpellier... Our training is available in person at your premises, in our training rooms in Paris and Lyon, or remotely via video conference.
Are your training programs Qualiopi certified?
Yes, KESTIO has been a Qualiopi-certified training organization since 2016, under the "Training Actions" category. This national certification attests to the quality of our educational processes and guarantees your eligibility for OPCO funding (ATLAS, AKTO, OPCO EP, OPCO 2i, etc.). The Qualiopi certification is renewed every 3 years after an audit.
How can I fund my sales training with my OPCO?
As a Qualiopi-certified organization, all our sales training is eligible for OPCO funding. Coverage can reach up to 100% depending on your OPCO and professional sector. KESTIO supports you through all the steps: identifying your OPCO, preparing the funding application, providing administrative documents (agreement, program, attendance sheets, completion certificate). Contact us for a detailed quote compatible with your OPCO request.
How long is a KESTIO sales training program?
The duration of our sales training varies by format: workshops last 2 to 4 hours, seminars half a day to 2 days, career paths span 4 to 6 days spread over several weeks. Individual coaching typically runs 6 to 12 months at 1 hour per month. All our training can be adapted to your scheduling constraints and is available for in-company or inter-company delivery.
Are your sales training programs practical or theoretical?
Our sales training is resolutely hands-on: 80% of the time is dedicated to practice and role-playing. We use your real client cases, your field objections and your actual challenges. Our trainers are all former sales directors and senior salespeople with 10 to 25 years of field experience. We also incorporate practice sessions with our AI agents to multiply repetitions and anchor skills.
Can you combine sales training with individual coaching?
Absolutely, and we recommend it to maximize return on investment. The combination of group training + individual coaching allows for lasting skill development. Personalized coaching (1 hour per month) supports each salesperson in the concrete application of methods to their client portfolio. This hybrid approach is particularly effective for SMB and mid-market sales teams in the Paris region, Lyon area and throughout France.
Do you offer customized sales training?
Yes, we systematically customize our sales training programs to your context: industry (manufacturing, services, SaaS, distribution...), sales cycle, product offerings, client targets and specific challenges. Role-plays use your real cases, your pitch and your field objections. We conduct a preliminary assessment to adapt the content to your teams' identified needs.
What results can I expect from a KESTIO sales training?
Our clients see an average improvement of +32% in closing rate, +25% in qualified appointments and a 20% reduction in sales cycle. We systematically measure training ROI through before/after assessments and sales KPI tracking. Over 5,000 salespeople have been trained by KESTIO with a 98% satisfaction rate. Check out our case studies and testimonials to discover the concrete results achieved by companies like yours.
Accessibility
We are committed to making our training accessible to everyone. For any questions regarding accessibility, contact our representative: valerie.soldati@kestio.com
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