TRAINING

Sustainably improve your team's performance

Strategy, Management, AI & Automation, Marketing, Sales, Customer Satisfaction, Soft Skills: discover all our Qualiopi-certified training programs with AI integrated into their content.

5000+ Sales reps and managers trained
40+ Certified experts
100+ Training programs
20 years Of experience
4.9 ***** Google satisfaction
Leaders League - Excellent 2026 Excellent 2026

They trust us to train their teams

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A proven track record

Measurable results for our clients

+32% Average closing rate
5000+ Sales reps trained
98% Satisfaction rate
20 years Of field expertise

Qualiopi Certified Organization

KESTIO has been a Qualiopi-certified training organization since 2016, under the "Training Actions" category. This national certification attests to the quality of our teaching processes and guarantees your eligibility for OPCO funding.

View our Qualiopi Certificate

Our Training Programs

Training programs tailored to every role and business challenge

105 training programs
Strategy

Define Your Why: Purpose, Vision, Mission, Values

Clarify your company's purpose and align your teams around a shared vision.

Strategy

Define Your Competitive Positioning

Analyze your market, identify your differentiators and build a distinctive positioning.

Strategy

Structure Your Value Proposition

Formulate a compelling value proposition that sets you apart from the competition.

Strategy

Build a Differentiated Sales Deck

Create a sales presentation that captures attention and facilitates closing.

Strategy

CSR and Business Development

Turn your CSR commitments into a competitive advantage.

Strategy

Revisit Your Business Model

Analyze your business model and identify new growth levers.

Strategy

Formulate Your 3-5 Year Strategic Plan

Build a strategic roadmap with SWOT analysis and priority areas.

Strategy

Build Your Business Plan

Define your strategic objectives and model your revenue streams.

Strategy

Segment Your Market: GMP Method

Master the GMP/ABC method to segment and prioritize your targets.

Strategy

Define Your Go-To-Market

Map your channels and optimize the allocation of sales efforts.

Strategy

Define a Variable Compensation System

Design a motivating compensation plan aligned with your objectives.

Strategy

Build Your Sales Action Plan

Develop your sales plan collaboratively: diagnosis, priorities and indicators.

Strategy

Build Your Marketing Plan

Define your marketing objectives and plan your lead generation campaigns.

Strategy

Define and Optimize Your Budget

Build a realistic budget and optimize your ROI.

Strategy

Structure Your Marketing and Sales Teams

Optimize the organization of your teams for effective collaboration.

Strategy

Implement Client Portfolio Territory Planning

Optimize the distribution of your clients among sales reps.

Strategy

Set Up an Indirect Sales Channel

Develop your network of distributors or referral partners.

Management

Sales Director Career Path

Master all dimensions of the Sales Director role.

Management

Marketing Director Career Path

Develop a 360-degree marketing vision.

Management

Customer Success Director Career Path

Structure your Customer Success function.

Management

Build Your Sales Dashboards

Define the right indicators to manage effectively.

Management

Improve Your Managerial Framework

Optimize your rituals and management methods.

Management

Evolve Your Process to Multichannel

Adapt your processes to new omnichannel practices.

Management

Define Transformation Programs

Design and manage a transformation program.

Management

Manage Projects and Mobilize Stakeholders

Master project management methods.

Management

Master Change Management

Effectively support change within your teams.

Management

Build Effective Governance Bodies

Structure your committees and decision-making bodies.

Management

Define and Recruit Sales Profiles

Structure your sales recruitment process.

Management

Build an Effective Sales Onboarding

Build an effective integration program.

Management

Define a Skills Framework

Build your job framework and plan training.

Management

Assess Skills Through Assessment

Implement objective assessments.

Management

Develop Your Leadership

Strengthen your leadership posture.

Management

Develop Individual Motivation

Identify and activate your team's motivation levers.

Management

Become a Manager-Coach

Adopt the posture and practices of managerial coaching.

Management

Conduct Individual Meetings Effectively

Lead meetings that help your team members grow.

Management

Implement Participative Management

Develop team autonomy and engagement.

Management

Build and Lead a Sales Seminar

Design and facilitate a motivating seminar.

Management

Lead Team Meetings

Structure and facilitate effective meetings.

Management

Lead an Indirect Sales Network

Effectively manage your partners and distributors.

AI & CRM

Improve CRM Usage

Optimize CRM adoption and effectiveness.

AI & CRM

Choose a CRM Software

Define your needs and compare market solutions.

AI & CRM

Configure Zoho CRM

Set up Zoho CRM for your sales processes.

AI & CRM

Configure Zoho One

Deploy Zoho One across all customer touchpoints.

AI & CRM

Configure HubSpot for Sales

Set up HubSpot Sales Hub for your sales team.

AI & CRM

Configure HubSpot for Marketing

Deploy HubSpot Marketing Hub.

AI & CRM

Configure Salesforce

Set up Salesforce Sales Cloud for your teams.

AI & CRM

Integrate Generative AI into Daily Sales Work

Use ChatGPT and AI tools to boost your sales productivity.

AI & CRM

Integrate Generative AI into Daily Marketing Work

Leverage AI for your content and marketing campaigns.

AI & CRM

Learn About Sales Enablers

Discover tools to increase sales productivity.

AI & CRM

Master Lemlist

Create automated multichannel prospecting campaigns.

AI & CRM

Master LinkedIn Sales Navigator

Leverage Sales Navigator for B2B prospecting.

AI & CRM

Master Notion for Sales and Marketing

Structure your sales management with Notion.

Prospecting

Generate Leads Through Digital Channels

Master digital acquisition levers.

Prospecting

Implement an Inbound Marketing Strategy

Attract prospects with content marketing.

Prospecting

Build a Lead-Generating Website

Optimize your website for conversion.

Prospecting

Build Sales Funnels

Create effective conversion funnels.

Prospecting

Build Engaging Webinars

Design and facilitate high-performing webinars.

Prospecting

Generate Leads via LinkedIn Ads

Create and optimize your LinkedIn campaigns.

Prospecting

Generate Leads via Google Ads

Launch and optimize your Google Ads campaigns.

Prospecting

Master Copywriting Rules

Write content that converts.

Prospecting

Build Effective Email Sequences

Create high-performing nurturing sequences.

Prospecting

Manage Your Community

Develop your presence on social networks.

Prospecting

Structure Your Sales Prospecting

Organize your prospecting to get more appointments.

Prospecting

Use LinkedIn for Prospecting

Develop your social selling effectively.

Prospecting

Integrate AI into Your Prospecting

Automate and personalize your prospecting with AI.

Prospecting

Multiply Appointments with Multichannel Approach

Combine phone, email and LinkedIn to multiply your appointments.

Prospecting

Networking Techniques

Develop your network and business effectively.

Sales

Sales Representative Career Path

Master the fundamentals of the sales profession.

Sales

Business Developer Career Path

Develop your hunter skills.

Sales

Master Sales Fundamentals

Master the complete sales cycle.

Sales

Integrate Consultative Approach into B2B Sales

Move from product selling to consultative selling.

Sales

Organize Your Sales Activity

Optimize your time and effectiveness.

Sales

Use Video in Your Sales Process

Master remote selling.

Sales

Build Your Pitch and Lead Presentations

Create a compelling pitch and master your presentations.

Sales

Master the MEDDIC Method

Qualify your opportunities effectively to close better.

Sales

Qualify and Win RFPs

Structure your response to requests for proposals.

Sales

Non-Sales: Sell and Retain

Develop sales reflexes in technical teams.

Sales

Negotiation and Closing Fundamentals

Master negotiation and closing techniques.

Sales

Successfully Sell a Price Increase

Lead your price increase negotiations successfully.

Sales

Training for Difficult Negotiations

Face complex negotiation situations.

Sales

Key Account Manager Career Path

Master strategic account management.

Sales

Develop Business with Key Accounts

Structure your key account approach.

Sales

Master the Chessboard Method

Win complex sales with this proven method.

Sales

Stand Your Ground with Difficult Clients

Develop your assertiveness in tense situations.

Sales

Develop Customer Relationship Quality

Strengthen the quality of your business relationships.

Sales

Master Cognitive Biases

Use cognitive biases to positively influence.

Sales

Sell with Colors (DISC)

Adapt your approach to your client's profile.

Customer Satisfaction

Develop an Effective Customer Culture

Establish a truly customer-focused culture.

Customer Satisfaction

Everyone is a Sales Actor

Engage all employees in customer satisfaction.

Customer Satisfaction

Define a Satisfaction Measurement Program

Implement NPS, CSAT, CES and analyze the results.

Customer Satisfaction

Implement a Voice of Customer Program

Structure your customer listening program.

Customer Satisfaction

Know How to Improve Customer Experience

Analyze and optimize every touchpoint.

Customer Satisfaction

Analyze and Define a Smooth Customer Journey

Identify and optimize key moments in the journey.

Customer Satisfaction

Identify Customer Experience Innovations

Discover the latest CX trends.

Customer Satisfaction

Handle Difficult Situations

Defuse tense customer situations.

Customer Satisfaction

Succeed in Remote Customer Relations

Excel by phone, email and chat.

Customer Satisfaction

Evolve from Admin to Customer Relations Manager

Move from an administrative role to a relational role.

Customer Satisfaction

Develop Remote Communication Techniques

Master written and oral communication techniques.

Customer Satisfaction

Develop Cross-Selling and Upselling Techniques

Turn every interaction into a sales opportunity.

Customer Satisfaction

Develop Sales Reflexes

Develop your teams' sales reflexes.

Soft Skills

Human Skills at the Heart of Customer Relations

Develop empathy and relational skills.

Soft Skills

Practice Active Listening

Develop your listening and questioning skills.

Soft Skills

Gain Relational Agility

Adapt your communication to every situation.

Soft Skills

Activate Your Emotional Resources

Manage your emotions as a performance lever.

Soft Skills

Ease Relationships, Manage Conflicts

Defuse tensions and manage conflicts effectively.

Our Training Formats

Methods adapted to your constraints and objectives

KESTIO Training

Masterclass

100% e-learning with chat support. Learn at your own pace with personalized guidance.

Coaching

Individual 1-hour sessions per month. Personalized support on your specific challenges.

Workshops

2-hour sessions + reinforcement sessions. Interactive format in small groups.

Seminars

Half-day or full-day in person. Intensive immersion on a topic.

Career Paths

4 days in hybrid format. Complete training on a role or function.

Onboarding Paths

6 days in hybrid format. Complete integration of new team members.

Remote 5 Workshops

5 two-hour workshops via video. Progressive and flexible remote training.

In-Person 2 Days

2 days in person. Intensive immersion with hands-on practice.

Innovation

AI Integrated into Our Training

We have developed our own AI agent platform to revolutionize sales learning.

  • AI agents for realistic role-playing
  • Autonomous and personalized coaching
  • AI integrated in over 50% of our programs
  • Dedicated programs for AI mastery
KESTIO AI

More Than Training: A Unique Practice-Focused Pedagogy

A 3-step method for measurable results

1

Preparation

  • Sales tests and natural sales profiles
  • Initial skills assessment
  • Identification of improvement areas
  • Path personalization
  • Definition of measurable objectives
2

Training

  • AI and Bizcoach
  • 80% hands-on practice
  • Role-playing with our AI agents
  • Personalized individual coaching
  • Small group workshops
3

ROI Measurement

  • Evaluation of outcomes vs objectives
  • Tracking of sales KPIs
  • Individual and group debriefing
  • Post-training action plan
  • Post-training sessions
Funding

Fund Your Training with Your OPCO

Our training programs are Qualiopi certified and eligible for OPCO funding. Benefit from up to 100% coverage for your training.

  • Qualiopi-certified organization
  • Support with administrative procedures
  • Up to 100% coverage
  • Custom quotes and programs

Essential Sales Skills

Develop the key know-how to perform in B2B sales

B2B Prospecting

B2B prospecting cannot be improvised. 80% of salespeople who fail to prospect regularly cite lack of time, but it's a matter of organization. The KESTIO 5-step method helps you effectively structure your sessions by blocking dedicated time slots.

Read article

Win-Win Negotiation

Unbalanced agreements don't last. Unlike the competitive approach, collaborative negotiation first seeks to grow the pie before dividing it. Based on the four Harvard principles, this approach builds lasting business relationships.

Read article

B2B Closing

80% of sales require 5 follow-ups after the first contact, but 44% of salespeople give up after just one. B2B closing requires method and perseverance. Discover adapted techniques like summary closing or projection.

Read article

Objection Handling

Salespeople who effectively handle objections close 30% more deals. An objection is a sign of interest, not rejection. The 5-step method transforms every objection into an opportunity to move toward the sale.

Read article

SPIN Selling

The best B2B salespeople ask 3 times more questions than others. SPIN Selling structures consultative selling around four types of questions: Situation, Problem, Implication and Need-payoff to uncover the need in the customer.

Read article

AI and Sales Performance

Artificial intelligence is redefining sales performance standards. Companies adopting AI report 20-40% improvement in conversion rates and 2-3 hours of productivity gains per salesperson per day.

Read article

Sales Management

Sales managers have powerful levers to help their teams grow. By focusing on skills and motivation rather than just results, coaching-style management creates added value and stimulates engagement.

Read article

Soft Skills in Customer Relations

Products can be copied, processes can be automated, but human relationships remain the ultimate differentiator. 86% of customers are willing to pay more for a better experience. The six essential soft skills transform an interaction into a memorable experience.

Read article

Practitioner Trainers

Comprised of employees and carefully selected and certified independent consultants, all members of the Kestio Partners community have completed rigorous certification.

They are supervised and regularly share knowledge to continuously improve their skill levels.

KESTIO Trainers
KESTIO Trainers KESTIO Trainers

Frequently Asked Questions About Our Sales Training

Who are your B2B sales training programs for?

Our sales training programs are designed for all B2B sales professionals: field and inside sales reps, business developers, account managers, key account managers, sales engineers, technical sales, sales directors, marketing directors, as well as SMB and mid-market company executives. Whether you're based in Paris, Lyon, Marseille, Bordeaux, Nantes, Lille or anywhere in France, our programs are available both in-person and remotely.

Where do your sales training programs take place in France?

KESTIO operates throughout France. Our headquarters is in Paris (Ile-de-France) and we have an office in Lyon (Auvergne-Rhone-Alpes). We travel to all major French cities: Marseille, Toulouse, Bordeaux, Nantes, Strasbourg, Lille, Nice, Rennes, Montpellier... Our training is available in person at your premises, in our training rooms in Paris and Lyon, or remotely via video conference.

Are your training programs Qualiopi certified?

Yes, KESTIO has been a Qualiopi-certified training organization since 2016, under the "Training Actions" category. This national certification attests to the quality of our educational processes and guarantees your eligibility for OPCO funding (ATLAS, AKTO, OPCO EP, OPCO 2i, etc.). The Qualiopi certification is renewed every 3 years after an audit.

How can I fund my sales training with my OPCO?

As a Qualiopi-certified organization, all our sales training is eligible for OPCO funding. Coverage can reach up to 100% depending on your OPCO and professional sector. KESTIO supports you through all the steps: identifying your OPCO, preparing the funding application, providing administrative documents (agreement, program, attendance sheets, completion certificate). Contact us for a detailed quote compatible with your OPCO request.

How long is a KESTIO sales training program?

The duration of our sales training varies by format: workshops last 2 to 4 hours, seminars half a day to 2 days, career paths span 4 to 6 days spread over several weeks. Individual coaching typically runs 6 to 12 months at 1 hour per month. All our training can be adapted to your scheduling constraints and is available for in-company or inter-company delivery.

Are your sales training programs practical or theoretical?

Our sales training is resolutely hands-on: 80% of the time is dedicated to practice and role-playing. We use your real client cases, your field objections and your actual challenges. Our trainers are all former sales directors and senior salespeople with 10 to 25 years of field experience. We also incorporate practice sessions with our AI agents to multiply repetitions and anchor skills.

Can you combine sales training with individual coaching?

Absolutely, and we recommend it to maximize return on investment. The combination of group training + individual coaching allows for lasting skill development. Personalized coaching (1 hour per month) supports each salesperson in the concrete application of methods to their client portfolio. This hybrid approach is particularly effective for SMB and mid-market sales teams in the Paris region, Lyon area and throughout France.

Do you offer customized sales training?

Yes, we systematically customize our sales training programs to your context: industry (manufacturing, services, SaaS, distribution...), sales cycle, product offerings, client targets and specific challenges. Role-plays use your real cases, your pitch and your field objections. We conduct a preliminary assessment to adapt the content to your teams' identified needs.

What results can I expect from a KESTIO sales training?

Our clients see an average improvement of +32% in closing rate, +25% in qualified appointments and a 20% reduction in sales cycle. We systematically measure training ROI through before/after assessments and sales KPI tracking. Over 5,000 salespeople have been trained by KESTIO with a 98% satisfaction rate. Check out our case studies and testimonials to discover the concrete results achieved by companies like yours.

Accessibility

We are committed to making our training accessible to everyone. For any questions regarding accessibility, contact our representative: valerie.soldati@kestio.com

Contact a Training Advisor

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Contact Us Directly

Our team is available to answer all your questions about our training programs.

Hours: Monday - Friday, 9am - 6pm