Selling with Colors (DISC)
Adapt your communication style to your clients' behavioral profiles using the DISC method for more effective sales conversations.
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Why use the DISC method in sales?
Every client is unique. By understanding behavioral profiles, you can adapt your communication to create stronger connections and close more deals.
Identify behavioral profiles quickly
Learn to recognize the 4 DISC profiles (Dominance, Influence, Steadiness, Conscientiousness) from the first moments of interaction. Understand what motivates each profile.
Adapt your communication style
Adjust your pace, arguments, and approach based on your client's profile. What works for a "Red" will fail with a "Blue" - learn to flex your style effectively.
Build stronger relationships
When clients feel understood, trust builds faster. Use DISC insights to create authentic connections that lead to long-term partnerships.
Learning Objectives
By the end of this training, you will be able to:
- Understand the 4 DISC behavioral profiles
- Identify your own profile and its impact on sales
- Recognize client profiles quickly during interactions
- Adapt your communication style to each profile
- Handle objections based on behavioral preferences
Target Audience
This training is designed for: Sales Representatives, Business Developers, Account Managers
Program
Before the Training
- Complete your personal DISC assessment
- Reflect on challenging client interactions
During the Training
Understanding DISC fundamentals
- Discovering the 4 behavioral profiles
- Understanding motivations and fears of each profile
- Analyzing your own profile and tendencies
Identifying client profiles
- Recognizing verbal and non-verbal indicators
- Quick profile identification techniques
- Practice with video examples
Adapting your sales approach
- Adjusting pace and communication style
- Tailoring arguments to each profile
- Handling objections profile by profile
Practice and role-plays
- Sales simulations with different profiles
- Feedback and coaching
- Building your action plan
Training Methods
- DISC assessment included
- Interactive exercises and role-plays
- Video analysis and feedback
- Personalized coaching from the trainer
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Frequently Asked Questions
What is the DISC method?
DISC is a behavioral assessment model that identifies four primary personality types: Dominance (Red), Influence (Yellow), Steadiness (Green), and Conscientiousness (Blue). In sales, it helps you adapt your approach to each client's preferences.
Is the DISC assessment included?
Yes, each participant completes their personal DISC assessment before the training. This helps you understand your own profile and how it impacts your sales interactions.
Is this training eligible for OPCO funding?
Yes, KESTIO is Qualiopi certified. This quality certification enables our training programs to be funded by OPCO. Contact us for a personalized quote and funding options.
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Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm (CET)