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Why Get Copywriting Training?
Every word counts. In a world saturated with content, only clear, persuasive and action-oriented messages capture attention and convert. Copywriting is the key skill of modern marketing.
Words that trigger action
Learn to write hooks that capture attention, arguments that convince and calls to action that transform your readers into qualified prospects.
Proven frameworks
Master the AIDA, PAS methods and commercial storytelling. These frameworks give you structure to write faster and more effectively, regardless of the medium.
All your content optimized
Emails, LinkedIn posts, landing pages, presentations... Apply copywriting principles to all your materials to maximize their impact and your conversion rates.
Learning Objectives
Write content that converts.
- Understand the challenges and fundamentals of the topic
- Acquire practical methods and tools
- Apply learning to your real cases
- Build your personalized action plan
- Anchor learning for lasting implementation
Target Audience
This training is designed for: Marketing, Sales
Program
Before the Training
- Select 2 to 3 examples of existing content (posts, emails, web pages).
- Identify the conversion or engagement objectives targeted by this content.
During the Training
Copywriting fundamentals
- Understand the psychology of attention and decision-making.
- Identify the most common mistakes in marketing texts.
- Decode the principles of influence language.
Persuasion frameworks
- Use AIDA, PAS and storytelling structures according to content type.
- Practice with the KESTIO AIDA canvas to write action-oriented text.
- Distinguish benefits, features and proof.
Adapt tone & style
- Apply best practices for emails, LinkedIn posts and landing pages.
- Adapt brand tone to context.
- Use writing checklists and readability tools to evaluate your texts.
Practical workshop
- Rewrite existing content using a persuasive structure.
- Work on titles, CTAs and hook formulations.
- Receive collective feedback on clarity and impact.
Optimization & performance
- Set up A/B testing and results analysis logic.
- Identify key KPIs: click rate, response rate, conversion rate.
- Develop a continuous improvement plan.
Teaching Methods
- Theoretical and methodological input
- Practical exercises and role-playing
- Work on your real cases
- Personalized trainer feedback
The specialist in sales and customer relations for 20 years
100+ programs designed by our instructional engineers and delivered by 40 field specialists.
Frequently Asked Questions
What is the AIDA method in copywriting?
AIDA is a persuasive writing framework: Attention (capture interest), Interest (spark curiosity), Desire (create want), Action (encourage action). You'll learn to apply it to all your marketing content.
How do I write emails that get responses?
The training covers hooking techniques, PAS (Problem-Agitation-Solution) structure, and effective CTAs. You'll leave with tested and validated email templates for your campaigns.
Does copywriting work in B2B?
Absolutely. B2B copywriting relies on clarity, added value and credibility. You'll learn to adapt techniques to long sales cycles and multiple decision-makers.
How can AI help me write my content?
The training includes prompting techniques to use AI as a writing assistant. You'll learn to generate ideas, structure your texts and refine your wording with AI tools.
Can this training be funded by my OPCO?
Yes, KESTIO is Qualiopi certified. This quality certification allows our training programs to be funded by OPCOs. Contact us for a personalized quote and funding arrangements.
Request a Quote
An expert will call you back to discuss your needs and support you.
Contact Us Directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm CET