Using LinkedIn for Prospecting
Develop your social selling skills on LinkedIn.
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Why Get Social Selling Training?
Buying behaviors have changed: your prospects research, compare and choose their contacts before even reaching out to you. On LinkedIn, your profile is your first sales impression.
Your profile speaks for you (or against you)
A client-focused LinkedIn profile with the right keywords and a clear value proposition naturally attracts your targets. You'll learn to transform your profile into a real prospecting tool.
Build a network that generates opportunities
Beyond random connections, you'll master the Guanxi method to develop a strategic network. Personalized connection messages, targeted searches: each contact becomes a door to new business.
A daily routine that converts
Social selling is a discipline. You'll set up your "daily LinkedIn": sharing relevant content, targeted interactions and outreach messages that turn contacts into qualified meetings.
Learning Objectives
Develop your social selling skills on LinkedIn.
- Understand the challenges and fundamentals of the topic
- Acquire practical methods and tools
- Apply learning to your real cases
- Build your personalized action plan
- Anchor learning for lasting implementation
Target Audience
This training is designed for: Sales Professionals
Program
Before the Training
- Complete a Social Selling self-assessment questionnaire
- Watch a short e-learning module on business developer fundamentals
During the Training
The visibility era - keys to social selling success
- Understand the role of professional social networks in business development strategy
- Identify changes in buying behavior
Building an impactful profile
- Create a client and business-focused LinkedIn profile
- Use keywords adapted to your target's expectations
- Highlight your experience, skills and recommendations
Building your network: Guanxi, searches and messages
- Define your Guanxi (natural network)
- Search and connect effectively with new contacts
- Personalize your connection messages
Stimulating interactions: daily LinkedIn, content and sharing
- Set up a daily routine on LinkedIn
- Share relevant content for your audience
- Strengthen engagement with your network
Engagement and booking meetings
- Craft effective outreach messages
- Use influence levers to increase response rates
- Transform interactions into meeting opportunities
Teaching Methods
- Theoretical and methodological input
- Practical exercises and role-playing
- Work on your real cases
- Personalized trainer feedback
What Our Participants Say About This Training
An effective training! Group and personalized coaching combined. It makes you want to continue this constructive momentum and share our real estate expertise with our LinkedIn community!
The specialist in sales and customer relations for 20 years
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Frequently Asked Questions
How can I optimize my LinkedIn profile to attract prospects?
Your profile should be client-focused, not a resume. You'll learn to choose the right keywords matching your targets' searches, write a headline and summary centered on the value you provide, and strategically highlight your experiences and recommendations.
What is the Guanxi method for developing your network?
Guanxi is your natural network: former colleagues, clients, partners, contacts in your industry. The training teaches you to map this existing network, then expand it methodically with targeted searches and personalized connection messages that get responses.
How can I create LinkedIn content when I'm not comfortable with writing?
The training includes content creation techniques adapted for sales professionals, as well as using AI (prompting and AI agents) to generate impactful posts and messages. You'll leave with templates and a realistic daily routine.
How much time should I spend on LinkedIn each day?
You'll set up an effective "daily LinkedIn" routine: 15 to 30 minutes per day is enough to interact with your network, share content and start conversations. The key is consistency, not time spent.
How can I turn my LinkedIn connections into sales meetings?
The training covers effective outreach messages and influence levers to maximize your response rates. You'll learn to identify the right moment to move from digital to a meeting, without being perceived as intrusive.
Can this training be funded by my OPCO?
Yes, KESTIO is Qualiopi certified. This quality certification allows our training programs to be funded by OPCOs. Contact us for a personalized quote and funding arrangements.
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Contact Us Directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm CET