Sales Director Career Pathway
Master all dimensions of the Sales Director role: strategy, management, leadership and business development.

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Why Take This Training?
This training provides you with tools and methods to develop your skills and achieve your professional goals.
Structure Your Sales Strategy
Use SMALTA tools to diagnose your situation, segment your portfolio and build a clear development roadmap.
Develop Your Managerial Skills
Clarify your Sales Director posture, master team and individual meetings, and develop team coaching.
Drive Performance Effectively
Build relevant dashboards, optimize your pipeline and track your teams' performance with the right indicators.
Program
Before the Training
- Complete a SMALTA self-diagnosis on your sales perimeter.
- Prepare an existing action plan or roadmap example to build upon.
During the Training
Vision and Sales Strategy
- Diagnose the situation and priorities using the commercial action plan canvas.
- Develop the development roadmap.
- Segment the portfolio and prioritize efforts.
Performance Management
- Build dashboards and management indicators.
- Optimize pipeline and forecasts.
- Track performance using SMALTA tools.
Sales Team Management
- Clarify the Sales Director posture and motivation levers.
- Practice team and individual meetings with the managerial interview template.
- Develop coaching and skill building.
Sales Cycle Optimization
- Review qualification, negotiation and closing processes.
- Apply key account methods.
- Identify gains in the pipeline.
Commercial Action Plan
- Build a clear and realistic transformation plan.
- Prioritize key actions and success indicators.
- Present your plan for validation.
Target Audience
This training is designed for: Sales Directors
Teaching Methods
- Theoretical and methodological content
- Practical exercises and role-playing
- Work on your real cases
- Personalized trainer feedback
Frequently Asked Questions
Is this training eligible for OPCO funding?
Yes, KESTIO is Qualiopi certified. This quality certification enables funding of our training by OPCO. Contact us for a personalized quote.
What dimensions does this Sales Director pathway cover?
This pathway covers the 5 key dimensions of the role: vision and sales strategy, performance management, team management, sales cycle optimization and building a commercial action plan.
What is the SMALTA tool used in the training?
SMALTA is a self-diagnosis methodology for analyzing the strengths and weaknesses of your sales organization. It is used to evaluate your sales perimeter and build tailored action plans.
How long is the Sales Director Pathway training?
The training lasts 4 days. It combines theoretical content and practical exercises (80% hands-on) for immediate application to your real cases.
The specialist in sales and customer relations for 20 years
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Hours: Monday - Friday, 9am - 6pm CET