Assess Skills Through Assessment Centers

Implement objective assessments to identify talent and build individualized development plans.

80% hands-on practice
3-10 participants
100% operational
Leaders League Excellent 2026

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Why Implement Assessments?

In a context where sales skills evolve rapidly, having objective tools to evaluate your teams and make the right development decisions is essential.

Objectify Your Decisions

Replace subjective evaluations with structured assessments. Use precise observation grids and standardized role-plays to fairly compare your team members' performance.

Identify Potential

Detect hidden talents and high potentials in your team. Assessment reveals skills that traditional interviews cannot measure, such as stress management or negotiation abilities.

Build Development Plans

Transform each assessment into a development opportunity. Create individualized progress plans based on factual observations and guide your team members toward excellence.

Learning Objectives

By the end of this training, you will be able to:

  • Design an assessment system tailored to your sales challenges
  • Build objective and measurable evaluation grids
  • Create relevant and realistic role-play scenarios
  • Conduct rigorous and impartial observations
  • Deliver results in a constructive and motivating manner

Target Audience

This training is designed for: Sales Managers, Sales Directors, HR Managers, Training Managers

Program

Before the Training

  • Select the positions or sales populations to evaluate
  • Prepare a basic skills framework (technical and behavioral)

During the Training

1

Assessment Fundamentals

  • Understand the objectives and principles of an assessment center
  • Identify benefits for the company and employees
  • Distinguish between evaluation, performance and potential
2

Defining Evaluated Skills

  • Select key skills to observe based on the role
  • Build corresponding evaluation grids
  • Ensure consistency with the company's overall framework
3

Designing Exercises and Role-Plays

  • Create practical cases and role-plays adapted to sales reality
  • Develop objective and measurable simulation scenarios
  • Prepare observation materials and scoring guides
4

Execution and Observation

  • Define the evaluator's posture and observation techniques
  • Structure evaluation and debrief times
  • Ensure fairness and reliability of the process
5

Feedback and Development Plan

  • Conduct supportive and constructive feedback sessions
  • Develop individual progress plans with development areas
  • Formalize conclusions in the feedback template

Teaching Methods

  • Theoretical and methodological content
  • Practical exercises and role-playing
  • Work on your real cases
  • Personalized trainer feedback

Frequently Asked Questions

What is a sales assessment?

A sales assessment is a structured evaluation system that objectively measures the technical and behavioral skills of your employees or candidates. It combines role-plays, simulations and observation grids to identify strengths and areas for improvement.

Who is this training for?

This training is for sales managers and HR professionals who want to implement assessments to evaluate their teams, recruit new talent or support their team members' skill development.

What tools are provided during the training?

You will leave with evaluation grids, role-play scenarios adapted to sales reality, observation scoring guides and a feedback template for conducting constructive debriefs with your team members.

How to ensure evaluation objectivity?

The training teaches you to define precise criteria, use standardized observation grids and adopt a neutral evaluator posture. These elements ensure fairness and reliability of the assessment process.

Is this training eligible for OPCO funding?

Yes, KESTIO is Qualiopi certified. This quality certification enables funding of our training by OPCO. Contact us for a personalized quote and coverage terms.

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Hours: Monday - Friday, 9am - 6pm CET