Build a Differentiating Sales Deck
Create a sales presentation that captures attention, demonstrates your value and facilitates closing.
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Why create a differentiating sales deck?
A generic sales presentation loses deals. A compelling sales deck captures attention and accelerates the buying decision.
Structure a message that captures attention
Organize your messages using storytelling logic that hooks from the first seconds. Guide your prospect toward the decision with a smooth and engaging progression.
Highlight your value proposition
Connect your arguments to concrete customer benefits. Integrate proof points, use cases and metrics that demonstrate your value and differentiate you from the competition.
Optimize visual impact and closing
Work on design and layout to enhance readability and impact. Prepare to present with confidence and handle objections to facilitate closing.
Learning Objectives
At the end of this training, you will be able to:
- Audit and improve an existing sales presentation
- Structure a pitch using storytelling principles
- Integrate your value proposition and customer proof points
- Optimize design and message hierarchy
- Present with impact and receive constructive feedback
Target Audience
This training is for: Sales Professionals, Marketing Teams
Program
Before the Training
- Bring the sales presentation currently in use
- Identify three areas for improvement (impact, clarity, differentiation)
During the Training
Sales Deck fundamentals
- Discover best practices and mistakes to avoid
- Understand customer expectations during the presentation phase
- Use the presentation analysis canvas to audit existing materials
Structure your message
- Organize messages using storytelling logic
- Work on pitch progression with the Pitch Structure canvas
- Test the hook and flow of the presentation
Integrate the value proposition
- Link differentiation, benefits and customer proof points
- Highlight concrete use cases
- Adjust messaging based on decision-maker profiles
Work on design and layout
- Optimize visual impact and message hierarchy
- Harmonize content and form with brand guidelines
- Use the layout guide to enhance readability
Present and receive feedback
- Deliver a complete presentation in front of the group
- Receive structured feedback via the KESTIO pitch evaluation grid
- Identify strengths and areas for improvement for future meetings
Teaching Methods
- Theoretical and methodological contributions
- Practical exercises and role-plays
- Work on your real cases
- Personalized feedback from the trainer
The specialist in sales and customer relations for 20 years
100+ programs designed by our instructional engineers and led by 40 field specialists.
Frequently Asked Questions
Why is a sales deck essential for convincing prospects?
A well-constructed sales deck structures your sales pitch, captures decision-makers' attention and highlights your value proposition. It helps differentiate your offer and accelerate closing.
Who is this training for?
This training is designed for sales professionals, marketing managers and executives who want to create or redesign their sales presentation to maximize impact in client meetings.
How does the practical implementation work?
80% of the training is devoted to practice. You will work on your own sales deck with structuring exercises, storytelling techniques and presentation practice in front of the group with feedback.
What tools are provided during the training?
You will leave with pitch structure templates, presentation evaluation grids, a layout guide and storytelling techniques that can be applied immediately.
Is this training eligible for OPCO funding?
Yes, KESTIO is Qualiopi certified. This quality certification enables funding of our training programs by OPCO. Contact us to get a personalized quote and coverage terms.
Request a Quote
An expert will call you back to discuss your needs and support you.
Contact us directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm (CET)