Configure HubSpot for Marketing
Deploy HubSpot Marketing Hub to create landing pages, automate your workflows and optimize your lead generation.
They trust us to train their teams
Why master HubSpot Marketing Hub?
HubSpot Marketing Hub is a lever for lead generation and marketing automation. Well-trained teams double their qualified lead generation while reducing acquisition cost.
Build your lead acquisition machine
Landing pages, forms, CTAs... Master the key elements for capturing contacts and transforming visitors into qualified leads.
Automate your lead nurturing
Workflows allow you to nurture your leads automatically. Set up the right sequences to bring each contact to maturity at their own pace.
Measure your ROI accurately
Dashboards, attribution, performance analysis... Track every marketing action to know what truly generates results.
Learning Objectives
At the end of this training, you will be able to:
- Configure landing pages, forms, and CTAs optimized for conversion
- Create automated workflows for lead nurturing
- Set up lead scoring to qualify contacts
- Build dashboards to track marketing performance
- Align marketing and sales through lifecycle management
Target Audience
This training is for: Marketing Managers, Marketing Ops, Digital Managers, CRM Admins
Program
Before the training
- Have an active HubSpot account
- Watch an introductory capsule on Marketing Hub module
During the training
HubSpot Marketing Hub Introduction
- Discover the architecture and key modules of HubSpot Marketing Hub
- Understand the inbound marketing logic and lead lifecycle
- Identify benefits of digitalizing the marketing process
Landing Pages, Forms, and CTAs
- Create converting landing pages with built-in editor
- Configure smart forms to capture relevant information
- Set up CTAs and A/B test for performance optimization
Workflows and Automation
- Create automated workflows for lead nurturing
- Set up email sequences and conditional triggers
- Automate lead lifecycle management
Lead Scoring and Qualification
- Define scoring criteria based on behavior and profile
- Set up marketing qualified lead (MQL) thresholds
- Organize marketing-to-sales lead handoff
Marketing Reporting
- Build dashboards to track marketing KPIs
- Analyze campaign performance and attribution
- Identify optimization levers and ROI
Teaching Methods
- Theoretical and methodological input
- Practical exercises on your HubSpot account
- Work on your real cases
- Personalized feedback from the trainer
The specialist in sales and customer relations for 20 years
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Frequently Asked Questions
Which version of HubSpot Marketing Hub is required?
The training is suitable for Starter, Professional and Enterprise versions. Advanced features like workflows and lead scoring are covered for Pro and Enterprise versions.
Does the training cover email automation?
Yes, you will learn to create automated sequences to nurture your leads: welcome emails, nurturing, follow-ups, and re-engagement.
Can we work on our existing HubSpot account?
Yes, all practical exercises are done on your HubSpot account. You leave with configured workflows and operational landing pages.
How does the training address HubSpot/CRM integration?
We cover the connection between Marketing Hub and CRM, lead lifecycle, and marketing-sales alignment for seamless collaboration.
Is this training eligible for OPCO funding?
Yes, KESTIO is Qualiopi certified. This quality certification enables our training programs to be funded by OPCO.
Request a Quote
An expert will call you back to discuss your needs and support you.
Contact Us Directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm (CET)