Generate Leads Through Digital Channels
Master digital acquisition levers.
They trust us to train their teams
Why Get Digital Lead Generation Training?
Digital channels have become essential for generating qualified leads. Master the levers of digital acquisition to feed your sales pipeline sustainably.
Understand the digital ecosystem
Learn to identify and prioritize the most relevant channels for your target: SEO, SEA, social media, content marketing, and marketing automation.
Build an effective strategy
Master the methods to build a coherent digital acquisition strategy, from defining objectives to measuring results.
Optimize your ROI
Learn to track your KPIs, optimize your campaigns in real-time and calculate the return on investment of your digital actions.
Learning Objectives
Master digital acquisition levers.
- Understand the challenges and fundamentals of the topic
- Acquire practical methods and tools
- Apply learning to your real cases
- Build your personalized action plan
- Anchor learning for lasting implementation
Target Audience
This training is designed for: Marketing
Program
Before the Training
- Analyze your current digital presence and acquisition channels.
- Identify your main challenges and objectives.
During the Training
Digital acquisition fundamentals
- Understand the digital ecosystem and main channels.
- Identify the levers adapted to your target and budget.
- Define your acquisition strategy.
SEO and content marketing
- Understand search engine optimization principles.
- Create content that attracts and converts.
- Build an effective editorial strategy.
Paid advertising (SEA)
- Understand Google Ads and LinkedIn Ads mechanisms.
- Create and optimize your campaigns.
- Manage your budgets effectively.
Social media and email marketing
- Build an effective presence on professional networks.
- Create email sequences that convert.
- Implement marketing automation.
Performance measurement and optimization
- Define and track your key KPIs.
- Use analytics tools.
- Optimize your campaigns continuously.
Teaching Methods
- Theoretical and methodological input
- Practical exercises and role-playing
- Work on your real cases
- Personalized trainer feedback
The specialist in sales and customer relations for 20 years
100+ programs designed by our instructional engineers and delivered by 40 field specialists.
Frequently Asked Questions
Which digital channels are covered in this training?
The training covers all digital channels: SEO, SEA, social networks, emailing, content marketing and marketing automation. You'll learn to choose and combine the most relevant channels for your target.
How can I measure the ROI of my digital actions?
You'll discover the essential KPIs by channel and learn to set up a dashboard to track your performance. The training includes practical tools to calculate acquisition cost and ROI of your campaigns.
Can this training be funded by my OPCO?
Yes, KESTIO is Qualiopi certified. This quality certification allows our training programs to be funded by OPCOs. Contact us for a personalized quote and funding arrangements.
Request a Quote
An expert will call you back to discuss your needs and support you.
Contact Us Directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm CET