Integrate Generative AI in Your Marketing Routine
Leverage ChatGPT, Midjourney and automation tools to create content, visuals and campaigns faster.
They trust us to train their teams
Why integrate AI into your marketing routine?
Generative AI is transforming the marketing profession. Marketers who adopt it multiply their content production by 3 without sacrificing quality. Now is the time to take this lead.
Accelerate content creation
LinkedIn posts, newsletters, blog articles... AI helps you produce quality content in a fraction of the usual time. Focus on strategy, not execution.
Create impactful visuals
Midjourney, DALL-E, Canva AI... Learn to generate professional visuals for your campaigns, even without design skills. From brief to final image in minutes.
Automate your workflows
Connect your tools with Zapier or Make to automate content distribution, campaign tracking and data collection. Work smarter, not harder.
Learning Objectives
At the end of this training, you will be able to:
- Master generative AI tools for marketing (ChatGPT, Midjourney, etc.)
- Create optimized text content with effective prompts
- Generate professional visuals for your campaigns
- Automate your marketing workflows with Zapier or Make
- Deploy an AI adoption strategy in your daily work
Target Audience
This training is for: Marketing Managers, Content Managers, Community Managers, Growth Marketers
Program
Before the training
- Have access to AI tools (ChatGPT, Midjourney, Jasper, Notion AI)
- Watch an introductory capsule on AI uses in digital marketing
During the training
Introduction to Generative AI
- Explore the landscape of AI tools (ChatGPT, Midjourney, Jasper, Notion AI)
- Identify concrete uses in communication, content and visual creation
- Understand the role of prompts in result performance
AI-Assisted Writing
- Create LinkedIn posts, articles or newsletters with the prompt canvas
- Optimize texts according to your objective
- Adapt tone and structure to your target
Visuals and Marketing Materials
- Generate visuals, designs and presentations with AI tools
- Build a consistent visual identity with creative AI
- Test variants and quick versions for prototyping
Automation and Integration
- Connect tools via Zapier, Make or n8n to automate workflows
- Create simple use scenarios (newsletter, content, CRM)
- Save time on content production and distribution
Implementation Workshop
- Complete a full campaign integrating text, visuals and automation
- Evaluate results obtained
- Identify uses to deploy in your daily work
Teaching Methods
- Theoretical and methodological input
- Practical exercises on AI tools
- Work on your real marketing cases
- Personalized feedback from the trainer
The specialist in sales and customer relations for 20 years
100+ programs designed by our instructional engineers and delivered by 40 field specialists.
Frequently Asked Questions
Which AI tools are covered?
ChatGPT for writing, Midjourney and DALL-E for visuals, plus automation tools like Zapier and Make to connect your workflows.
Do I need to know how to code?
No, the training is 100% no-code. You will learn to use the tools through their visual interfaces.
Which marketing use cases are covered?
LinkedIn post writing, newsletters, blog articles, visual creation, campaign automation, and much more.
Do we leave with concrete deliverables?
Yes, you leave with operational prompts, visual templates, and automations configured on your tools.
Is this training eligible for OPCO funding?
Yes, KESTIO is Qualiopi certified. Contact us for funding options.
Request a Quote
An expert will call you back to discuss your needs and support you.
Contact Us Directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm (CET)