Formulate Your 3-5 Year Strategic Plan
Build a clear strategic roadmap with SWOT analysis and priority axes to guide your development.
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Why formulate a 3-5 year strategic plan?
Without a clear and shared vision, efforts are scattered and opportunities are lost. A strategic plan aligns the entire company towards common and measurable objectives.
Clarify your vision and ambitions
Define where you want to be in 3 to 5 years. An inspiring vision and clear ambitions mobilize teams and guide daily decisions.
Identify priority axes
Through SWOT analysis and impact/feasibility matrix, prioritize growth and transformation levers. Focus your resources on what really matters.
Build a shared roadmap
Break down each axis into measurable objectives with milestones, responsible parties and indicators. A plan that the entire team understands and owns.
Learning Objectives
At the end of this training, you will be able to:
- Conduct a complete strategic diagnosis (SWOT)
- Clarify the vision and ambitions for 3-5 years
- Define priority strategic axes
- Build a roadmap with milestones and indicators
- Share and embed the plan with teams
Target Audience
This training is for: Executives, Executive Committee Members, Strategy Managers
Program
Before the Training
- Collect internal strategic analysis elements (strengths, weaknesses, threats, opportunities)
- Prepare a preliminary synthetic SWOT diagnosis
During the Training
Conduct the Strategic Diagnosis
- Identify key trends in the external environment
- Complete the SWOT matrix with the strategic analysis canvas
- Prioritize high-impact elements on the future trajectory
Clarify the Vision and Ambitions
- Define the long-term vision and its concrete translations
- Formulate key ambitions for the 3-5 year horizon
- Link the vision to company values and mission
Define Strategic Axes
- Identify major development and organizational axes
- Use the impact/feasibility matrix to prioritize
- Determine growth and transformation levers
Build the Roadmap
- Break down each axis into measurable objectives
- Define milestones, responsible parties and associated indicators
- Use the strategic steering canvas
Share and Embed the Plan
- Present the strategic plan collectively to the team
- Validate understanding and buy-in from everyone
- Define monitoring and revision modalities
Teaching Methods
- Theoretical and methodological contributions
- Practical exercises on your company
- Collaborative construction of the roadmap
- Personalized feedback from the trainer
The specialist in sales and customer relations for 20 years
100+ programs designed by our instructional engineers and led by 40 field specialists.
Frequently Asked Questions
What is a 3-5 year strategic plan?
A strategic plan defines the vision, ambitions and development axes of your company over a 3 to 5 year horizon. It is a roadmap that aligns the efforts of all teams towards common objectives.
Who is this training for?
This training is designed for executives and executive committee members who want to structure their strategic thinking and build a shared action plan for the years ahead.
How to use the SWOT matrix effectively?
The SWOT matrix analyzes your Strengths, Weaknesses, Opportunities and Threats. The training teaches you to go beyond a simple listing to prioritize high-impact elements and translate them into concrete strategic axes.
How does the practical implementation work?
80% of the training is devoted to practice. You will work on your own company with SWOT diagnostic exercises, vision definition and construction of your strategic roadmap.
Is this training eligible for OPCO funding?
Yes, KESTIO is Qualiopi certified. This quality certification enables funding of our training programs by OPCO. Contact us to get a personalized quote and coverage terms.
Request a Quote
An expert will call you back to discuss your needs and support you.
Contact us directly
Our team is available to answer all your questions about this training.
Hours: Monday - Friday, 9am - 6pm (CET)