ST-11
Define Your Why: Purpose, Vision, Mission, Values
Clarify your company's purpose and align your teams around a shared vision and values.
STRATEGY
Sales & Marketing Strategy
17 training programs to define your positioning, structure your value proposition and build a high-performance commercial action plan.
Value Proposition & Positioning
ST-12
Define Your Competitive Positioning
Analyze your market, identify your differentiators and build a clear, distinctive positioning.
ST-13
Structure Your Value Proposition
Identify your differentiation levers and formulate a compelling value proposition for your target customers.
ST-14
Build a Compelling Sales Deck
Create a sales presentation that captures attention, demonstrates your value and facilitates closing.
ST-15
CSR and Business Development
Integrate CSR issues into your sales pitch and turn them into a competitive advantage.
ST-16
Revisit Your Business Model
Analyze your business model with the Business Model Canvas and identify new growth levers.
ST-17
Formulate Your 3-5 Year Strategic Plan
Build a clear strategic roadmap with SWOT analysis, priority areas and action plan.
Strategy & Action Plan
ST-23
Build Your Business Plan and Revenue Streams
Define your strategic objectives, model your revenue streams and build a solid business plan.
ST-24
Segment Your Market and Clients: GMP Method
Master the GMP/ABC method to segment your client portfolio and prioritize your sales efforts.
ST-25
Define Your Go-To-Market Strategy
Map your sales channels and optimize the allocation of your marketing and sales efforts.
ST-26
Design a Variable Compensation System
Design a motivating variable compensation plan aligned with your sales objectives.
ST-27
Build Your Commercial Action Plan
Develop your CAP collaboratively: diagnosis, priorities, concrete actions and tracking indicators.
ST-28
Build Your Marketing Plan
Define your marketing objectives, plan your campaigns and build a lead generation plan.
ST-29
Define and Optimize Your Marketing & Sales Budget
Build a realistic budget, prioritize your investments and optimize your marketing and sales ROI.
Sales Organization
ST-18
Structure Your Sales and Marketing Teams
Optimize your team organization for effective collaboration between marketing and sales.
ST-19
Territory Mapping and Client Portfolio Allocation
Optimize the distribution of your clients among sales reps through balanced and effective territory mapping.
ST-21
Set Up an Indirect Sales Channel
Develop your network of distributors or referral partners and structure your indirect sales strategy.
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