Lead Generation & Prospecting

MKT-01

Generate Leads Through Digital Channels

Master digital acquisition levers: SEO, SEA, social media, content marketing.

Marketing2 days

MKT-02

Implement an Inbound Marketing Strategy

Attract prospects with an effective content and nurturing strategy.

Marketing2 days

MKT-03

Build Sales Funnels

Create conversion funnels that generate recurring leads.

Growth, Marketing2 days

MKT-04

Build a Lead-Generating Website

Optimize your website for conversion: UX, CTA, landing pages.

Marketing2 days

MKT-05

Build Engaging Webinars

Design and host webinars that generate qualified leads.

Marketing2 days

MKT-06

Generate Leads via LinkedIn Ads

Create and optimize your LinkedIn advertising campaigns.

Marketing2 days

MKT-07

Generate Leads via Google Ads

Launch and optimize your Google Ads campaigns to generate leads.

Marketing2 days

MKT-08

Master Copywriting Rules

Write content that converts: emails, landing pages, posts.

Marketing, Sales2 days

MKT-09

Build Effective Email Sequences

Create nurturing and prospecting sequences that convert.

Marketing, SDR2 days

MKT-10

Manage Your Community and Build Visibility

Develop your presence on social networks and engage your community.

Marketing, CM2 days

CO-01

Structure Your Sales Prospecting

Organize your prospecting: targeting, action plan, tools and metrics.

Sales2 days

CO-05

Use LinkedIn for Prospecting: Social Selling

Develop your personal branding and prospect effectively on LinkedIn.

Sales2 days

CO-08

Integrate Generative AI in Your Prospecting

Use AI to automate and personalize your prospecting.

Sales2 days

PR-11

Multiply Meetings with Multichannel Approach

Combine phone, email and LinkedIn to maximize your meeting bookings.

Sales, SDR2 days

PR-12

Networking Techniques

Develop your network and transform contacts into opportunities.

Sales, Executives2 days