Kestio

Soothing relationships

DEALING WITH CONFLICT

This training course will enable you to gain in serenity and diplomacy, as well as improve your sales performance and team productivity.

conflict management training

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

NEW 2024

Program

1

Training schedule

Stress

  • Recognizing stress in your interlocutor
  • Ease stress in your interlocutor

Power relations

  • Identifying power relationships
  • Easing the balance of power

Empathy, emotions, assertiveness

  • Empathy
  • Emotions
  • Assertiveness
  • Distinguish between them to use them wisely

Innovative relational techniques

  • Finding win-win solutions

Relational agility

  • Gaining empathy
  • Gaining assertiveness
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to improve customer segmentation, the customer journey and the development of customer culture within your company.

Training to develop empathy, agility and adaptability to improve customer relations. 

Would you like to discuss your training needs?

Conflict Management Training: Transform Your Professional Relationships

Effective conflict management is crucial in any business environment. Conflicts, whether interpersonal or process-related, can affect productivity, team cohesion and employee morale. That's why our conflict management training is specially designed to provide you with the tools and techniques you need to calm relationships and resolve disagreements constructively. Discover how this training can improve your professional relationships and transform your approach to managing tension.

How to take a conflict management course to improve professional relations

Training in conflict management enables you to develop essential skills to improve your professional relationships. This training provides you with advanced techniques for identifying, understanding and resolving conflicts effectively. By learning to manage tensions and resolve disputes constructively, you can improve not only your relationships with colleagues, but also the overall working atmosphere within your organization.
 
Our training will guide you through proven methods for tackling conflict with a positive, proactive approach. You will learn to use conflict resolution strategies that promote a more harmonious and collaborative work environment. By integrating these skills into your daily interactions, you'll be able to reduce tensions and foster greater cooperation between team members.

Advanced conflict resolution techniques taught in our training course

At the heart of our conflict management training, we teach you advanced conflict resolution techniques that are essential to managing complex situations. These techniques include mediation methods that enable you to act as a neutral intermediary to help conflicting parties find common ground. You'll learn to use tools such as reformulation, open-ended questions and negotiation techniques to facilitate communication and mutual understanding.
 
In addition, we'll introduce you to conflict resolution strategies adapted to different types of conflict, whether related to differences of opinion, personality conflicts or process issues. These techniques will enable you to resolve conflicts more effectively and avoid their escalation by adopting a proactive, structured approach.

Conflict management training: learning to resolve disagreements at work

Conflict management training is particularly useful for learning how to resolve disagreements at work. Conflicts can arise for a variety of reasons, such as different perspectives, conflicting objectives or misunderstandings. With our training, you'll learn to identify sources of conflict, assess their impact on your team and apply effective methods to resolve them.
 
Our experienced trainers will provide you with specific mediation techniques to help you facilitate open and honest discussions between the parties involved. You will also learn how to use assertive communication to express concerns and resolve disagreements without creating additional tension. By mastering these skills, you'll be better prepared to manage conflict professionally and maintain a positive working atmosphere.

Strategies for easing relational tensions with specialized training

Relational tensions can affect employee productivity and well-being. Conflict management training teaches you strategies for easing these tensions and improving the quality of interpersonal relations within your team. You'll learn to recognize signs of tension before they become open conflicts, and adopt preventive approaches to managing them.
 
The techniques learned in our training include methods for fostering mutual understanding and creating a climate of trust. By using appropriate conflict resolution strategies, you can transform tense situations into opportunities for growth and collaboration. This approach helps to strengthen team cohesion and improve your organization's overall effectiveness.

Comprehensive training for managing interpersonal conflicts in the workplace

Our Conflict Management training offers a comprehensive approach to managing interpersonal conflict in the workplace. By enrolling in our program, you'll benefit from in-depth training in all facets of conflict management, from mediation techniques to assertive communication strategies.
 
The course is designed to provide you with an in-depth understanding of conflict dynamics and practical tools for managing them. You will learn to apply techniques adapted to the specific situations you encounter in your working environment, enabling you to resolve conflicts effectively and maintain healthy professional relationships.

Conclusion

Conflict management training is a valuable investment for anyone wishing to improve their communication and conflict resolution skills. By learning advanced conflict resolution techniques and developing tension management skills, you'll be better equipped to deal constructively with disagreements and foster a harmonious working environment.
 
Our training will provide you with the tools you need to manage conflict professionally, improve your interpersonal relationships and strengthen cohesion within your team. Sign up today for our conflict management training and discover how you can transform your professional interactions and create a more collaborative and effective working environment.

Practise active listening and develop

PEOPLE SKILLS

This training course will enable you to establish a favorable climate during high-stakes exchanges, and ensure winning interactions.

active listening training

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

NEW 2024

Program

1

Training schedule

Unfavorable listening postures

  • The judgment
  • The lesson givers
  • Interpretation

What's the right posture?

  • Sympathy
  • Empathy
  • Compassion

The keys to empathy

  • What are the keys to empathy?

The nuances of dialogue tools

  • Reformulations
  • Questions
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to develop a customer-oriented mindset to meet customer requirements with professionalism and empathy.

Training to develop empathy, agility and adaptability to improve customer relations. 

Would you like to discuss your training needs?

Active Listening Training: Develop Crucial Skills for Effective Communication

In a professional environment where communication is key, training in active listening proves to be an indispensable asset for improving interpersonal relations, managing conflict and reinforcing communication skills. Whether you're a manager, a customer service professional or simply looking to improve your day-to-day interactions, our training is designed to provide you with the tools you need to practice effective active listening. Discover how this training can transform your skills and relationships at work.

How to improve your active listening skills with specialized training

To improve your active listening skills, it's essential to take specialized training. Active listening training will enable you to master the active listening techniques that are crucial to successful communication. By taking part in our program, you'll learn to listen not only to the words your interlocutors use, but also to decode their emotions and underlying intentions.
 
The skills developed during this training will help you to better understand the needs and concerns of your interlocutors, which can lead to faster problem solving and smoother interactions. We'll provide you with practical exercises and role-plays to help you apply these skills in a variety of professional contexts.

Training to develop effective active listening in the workplace

In a professional environment, effective active listening is essential to ensure smooth and productive communication. Our active listening training is specially designed to help you develop these crucial skills. You'll learn how to use active listening techniques to improve mutual understanding and facilitate more effective collaboration.
 
The training focuses on concrete methods for integrating active listening into your daily interactions, whether in team meetings, negotiations or conversations with customers. By learning to listen better, you'll be able to respond more appropriately to the needs and expectations of your colleagues and customers, which can significantly improve your performance at work.

Active listening techniques taught in our training courses

The active listening techniques taught in our training include several practical and effective approaches. Among these techniques, you'll learn to ask open-ended questions to encourage your interlocutors to share more, to rephrase their words to ensure correct understanding, and to use non-verbal cues to show that you're fully engaged in the conversation.
 
In addition, we'll show you how to practice empathic listening, i.e. understanding and feeling the other person's emotions. This approach will enable you to create deeper connections and respond more sensitively to the concerns of your interlocutors. Thanks to these techniques, you'll be better prepared to handle the various communication situations you encounter in your professional environment.

Benefits of active listening training for conflict management

Active listening training offers significant benefits for conflict management. Active listening helps to defuse tensions and resolve disagreements more constructively. By better understanding the views and emotions of others, you can identify the underlying causes of conflict and work towards solutions that satisfy all parties involved.
 
Our training sessions are designed to teach you how to use active listening as a powerful tool for managing conflict. You'll learn how to listen attentively and respond appropriately, which can reduce misunderstandings and foster a more harmonious working environment. Empathetic listening plays a key role in this process, as it helps you connect with the feelings and perspectives of others, facilitating faster and more effective conflict resolution.

How active listening can improve your interpersonal relations at work

Active listening is essential to improving your interpersonal relationships at work. By practicing attentive, empathetic listening, you show your colleagues, customers and partners that you value their opinions and are committed to communication. This helps to build trust and establish stronger, more collaborative relationships.
 
Our active listening training will help you develop these crucial skills. You'll learn how to listen not only to the words, but also to the emotions and intentions of your interlocutors. This increased understanding will enable you to adjust your communication and interact more constructively with others, which can lead to better cooperation and more positive relationships at work.

Active listening training: learning to listen with empathy

Empathic listening is a central aspect of our active listening training. Learning to listen with empathy means that you make a conscious effort to understand and feel the emotions of the other person. This skill is particularly important for building trusting relationships and responding appropriately to the needs of others.
 
During our training course, you'll learn techniques to develop your ability to practice empathic listening. You'll discover how to recognize the emotions expressed by others, how to validate their feelings, and how to adjust your response to show that you understand and appreciate their point of view. This approach not only improves the quality of your interactions, but also helps create a more supportive and inclusive work environment.

Conclusion

Active listening training is a valuable opportunity to improve your communication skills, strengthen your interpersonal relationships and manage conflict more effectively. By learning active listening techniques and developing your empathic listening skills, you'll be better prepared to face the communication challenges in your professional environment.
 
Our training courses give you the tools you need to transform your approach to communication, strengthen your personal development skills and improve your performance at work. Don't miss the opportunity to develop essential skills that will make a real difference in your professional interactions. Sign up today for our Active Listening training and start transforming your relationships and communication today.

Gaining in

EMOTIONAL AGILITY

This training course will enable you to help customers evolve without provoking them, and to facilitate collaboration through respect, empathy and non-judgment.

emotional agility training

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

NEW 2024

Program

1

Training schedule

Our brains play tricks on us

  • Why does our brain play tricks on us? 
  • What are the impacts on the relationship (customer or employee)?

Automatic VS adaptive

  • Discovering automatic mode
  • Discover the adaptive mode

Perceptual and cognitive biases

  • Illusions and perceptual biases
  • The main cognitive biases

Limiting and enabling beliefs

  • Limiting beliefs in customer or managerial relationships
  • Facilitating beliefs in customer and managerial relationships

Mental agility

  • Mental agility and adaptive intelligence
  • Taking back control of our brain
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to set up a target management system and acquire the tools and methods needed to implement it.

Training to develop empathy, agility and adaptability to improve customer relations. 

Would you like to discuss your training needs?

Emotional Agility Training: Boost Your Performance and Leadership

In an ever-changing professional world, emotional agility has become a key skill for leaders and managers. Understanding and mastering this ability not only enables you to manage your emotions more effectively, but also to significantly improve your performance and that of your team. Our Emotional Agility training is designed to provide you with the tools you need to develop this essential skill, transform your approach to leadership and strengthen your emotional management capabilities.

Emotional agility training for managers

Managers play a crucial role in the development and performance of their teams. Emotional Agility training is specially designed to help managers strengthen their ability to navigate dynamic business environments. With this course, you'll learn how to use your emotional intelligence to better understand and respond to your employees' needs. You'll discover techniques for improving emotional management in stressful situations and fostering a more harmonious working environment.
 
By developing your emotional agility, you'll be able to maintain emotional balance even during major changes or challenges. This skill is essential for maintaining effective communication, resolving conflict and fostering a culture of positive feedback. The training will provide you with practical strategies for adapting your management style to the emotions and needs of your team, helping to strengthen your leadership and improve group cohesion.

The impact of emotional agility on business performance

Emotional agility has a direct impact on business performance. Individuals who can manage their emotions flexibly and effectively are better able to face professional challenges, make informed decisions and maintain high performance. Indeed, good emotional management minimizes emotional distractions, improves concentration and promotes better problem-solving.
 
Emotional agility training will help you understand how these skills influence your day-to-day performance. You'll learn how to handle stressful situations proactively, maintain a positive attitude in the face of obstacles, and inspire confidence and motivation in your team. By developing your emotional agility, you contribute not only to your own success, but also to that of your organization.

Concrete examples of emotional agility in leadership

To better understand the importance of emotional agility, let's look at a few concrete leadership examples. An emotionally agile leader knows how to adapt his or her approach to the emotions and reactions of his or her team members. For example, when a team member is facing significant stress, an emotionally agile leader will be able to offer appropriate support, while maintaining the group's effectiveness.
 
Another example is managing resistance to change. A leader with good emotional intelligence will be able to address the concerns of his colleagues in an empathetic way, adjusting his communication strategies to reduce resistance and promote acceptance of new initiatives. These skills help to transform challenges into opportunities for growth and development, which is essential for effective leadership.

Why emotional agility is essential for stress management

Stress management is a crucial aspect of emotional agility. Modern working environments are often marked by high levels of stress, and the ability to manage this stress in an emotionally agile way can make all the difference. Emotional agility training will teach you to recognize the signs of stress in yourself and your colleagues, and to use appropriate techniques to manage it effectively.
 
By developing your emotional adaptability, you'll be better prepared to deal with the unexpected and pressure situations without compromising your well-being or performance. The ability to remain calm, re-evaluate priorities and adopt a positive approach to challenges is essential to maintaining a healthy, high-performance balance in a demanding work environment.

Developing emotional agility to better manage emotions

Developing emotional agility helps you manage your emotions more effectively, enabling you to remain centered and balanced even in high-pressure situations. This emotional agility training course will provide you with tools and techniques to recognize your emotions, understand their impact and use them to your advantage.
 
You'll learn methods to enhance your personal development, improve your emotional intelligence and adopt strategies to manage emotions proactively. This skill is essential not only for maintaining good mental health, but also for improving your professional and personal interactions. By developing your emotional agility, you'll be better equipped to face everyday challenges, strengthen your interpersonal relationships and successfully achieve your professional goals.

Conclusion

Emotional agility training is a valuable investment for anyone seeking to improve professional performance and leadership. By strengthening your ability to manage emotions flexibly and effectively, you can create a more harmonious working environment, inspire and motivate your teams, and face challenges with confidence and resilience. Using practical techniques and tailored strategies, our training will help you develop your emotional agility and transform your approach to leadership and emotional management.
 
Don't let stress or emotional challenges hinder your success. Sign up today for our Emotional Agility training and discover how this skill can revolutionize your career and improve your quality of professional life.

Activate your emotional resources for a better customer relationship

EFFICIENT AND EFFECTIVE

This training course will enable you to improve your efficiency and performance through self-knowledge. It will also help you to better manage your emotions in professional situations.

activate your emotional skills

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

NEW 2024

Program

1

Training schedule

Customer emotions

  • Emotional SWOT

Customer personality profiles

  • The 8 INC (Institut Neuro Cognitivisme) profiles

The different types of motivation

  • The day-to-day impact of different types of motivation

Resource" motivations

  • How to identify and activate "resource" motivators

Stress factors

  • Preventing and alleviating stress factors
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to acquire the keys to successful communication in remote customer relations to meet customer requirements.

Training to develop empathy, agility and adaptability to improve customer relations. 

Would you like to discuss your training needs?

Training: Develop Your Emotional Skills for Effective Customer Relations

In a business environment increasingly focused on the customer experience, emotional skills play a crucial role in ensuring effective and satisfying customer relationships. Companies are increasingly recognizing the importance of these skills in improving the quality of customer interactions and boosting overall satisfaction. Our Emotional Competence training course guides you to master and activate your emotional resources, so you can become a key player in successful customer relations.
 
How can you develop your emotional skills to improve customer relations?
 
Developing emotional skills is essential to building strong, lasting customer relationships. It starts with understanding and managing your own emotions. Managing emotions is a fundamental aspect of staying calm and collected, even in difficult situations. This training course teaches you to identify your emotions, understand their triggers and regulate them effectively.
 
To improve your emotional skills, it's also crucial to develop your empathy. Empathy enables you to put yourself in your customers' shoes, understand their concerns and respond appropriately. By strengthening your ability to feel and understand the emotions of others, you can establish a deeper connection with your customers, which is essential for a successful customer relationship.

Techniques for improving emotional skills in the workplace

Improving your emotional skills in the workplace requires a structured approach and appropriate techniques. One of the most effective techniques is the practice of interpersonal communication. This course teaches you how to communicate clearly and empathetically, using active listening techniques and choosing words that resonate with your interlocutors.
 
Another technique is to develop your emotional intelligence. Emotional intelligence encompasses the ability to recognize, understand and manage your own emotions, as well as those of others. In our training course, you'll learn how to use your emotional intelligence to anticipate customer needs, defuse tensions and turn difficult interactions into positive opportunities.

The impact of emotional skills on customer service performance

Emotional skills have a direct impact on customer service performance. Employees with well-developed emotional skills are better equipped to handle stressful situations, meet customer expectations and maintain a high level of satisfaction. Indeed, the ability to manage one's emotions helps avoid knee-jerk reactions and maintain a professional approach, even in times of pressure.
 
What's more, good emotional management creates a more harmonious working environment and reduces internal conflict. This translates into better team cohesion and more effective collaboration, which benefits customer service as a whole.

Training to strengthen managers' emotional skills

Managers play a crucial role in developing emotional skills within their teams. Dedicated training enables managers to acquire the tools they need to identify and develop these skills in their staff. By strengthening their own emotional leadership, managers can better understand their team's needs, provide appropriate support and encourage a positive working environment.
 
A manager with strong emotional skills is also better able to make informed decisions, taking into account the emotions and motivations of his or her team members. This leads to better human resources management and an overall improvement in company performance.

Using emotional skills to manage difficult customer situations

Dealing with difficult customer situations is one of the most common trials in customer service. Emotional skills are essential for successfully navigating these tricky moments. By remaining calm and controlling your emotions, you can avoid escalations and find constructive solutions. This training course shows you how to use empathy to understand the customer's point of view and adapt your response appropriately.
 
We also teach you how to use interpersonal communication techniques to defuse tensions and transform a negative experience into an opportunity to strengthen customer relations. Thanks to concrete examples and real-life situations, you'll be ready to face any difficult situation calmly and effectively.

Concrete examples of emotional skills in customer relations

Emotional skills manifest themselves in different ways in customer relations. For example, an advisor who practices active listening can identify a customer's implicit needs, enabling him or her to propose personalized solutions. Similarly, a salesperson who controls his or her emotions during a negotiation is more likely to reach a mutually satisfactory agreement.
 
Another concrete example is the use of emotional intelligence to manage customer complaints. Rather than reacting defensively, an emotionally intelligent professional will recognize the importance of the customer's feelings, which can help to calm the situation and build long-term customer loyalty.

Why emotional skills are essential in interpersonal communication

Emotional skills are at the heart of interpersonal communication. They enable us to create authentic and effective interactions, where messages are clearly understood and misunderstandings minimized. By developing your emotional skills, you can improve your professional relationships, strengthen team collaboration and build stronger customer relationships.
 
Managing emotions also plays a key role in interpersonal communication. By being aware of your own emotions and learning how to manage them, you can avoid impulsive reactions and maintain clear, constructive communication, even in tense situations.

Emotional skills: keys to improving customer satisfaction

Emotional skills are essential for improving customer satisfaction. Customer service that demonstrates empathy and understanding creates a positive experience for the customer, which is crucial for loyalty. By listening to customers' emotions and needs, you can adapt your approach and offer personalized service that exceeds expectations.
 
What's more, good interpersonal communication based on solid emotional skills enables problems to be resolved more quickly and to the customer's satisfaction. This helps create a positive brand image and encourages favorable word-of-mouth.

Developing empathy and emotional skills at work

Developing empathy and emotional skills at work is a valuable investment that pays dividends at both individual and organizational levels. By strengthening your empathy, you become better able to understand and respond to the needs of your colleagues and customers, which fosters a collaborative and harmonious work environment.
 
Our training course helps you to develop these skills through practical techniques and interactive exercises, enabling you to apply what you have learned immediately in your day-to-day professional life. Ultimately, developing emotional competencies at work leads to a better quality of working life and enhanced performance.

Conclusion

Emotional skills are an essential component of success in customer relations and beyond. Whether you're a customer service professional, a manager or an entrepreneur, our training gives you the tools to develop your emotional intelligence, improve your emotional management and strengthen your empathy skills. By mastering these skills, you'll be able to build stronger customer relationships, effectively manage difficult situations and improve overall customer satisfaction.
 
Join our training course to transform your approach to customer relations and become an emotionally intelligent leader capable of making a difference in your company.

Developing a

EFFECTIVE CUSTOMER CULTURE

This training course will help you understand the challenges of customer satisfaction, the customer journey and the elements of a successful customer experience.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.9/5 (427 reviews)

Success rate* (%)

100% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

A company's customer culture and its assessment

  • Keys to customer satisfaction
  • Customer culture assessment grid

 

Practical activities :

  • Assess your company's maturity with regard to the keys to customer satisfaction
  • Assess your company's level of maturity in terms of customer culture

Customer satisfaction measurement methods

  • Customer satisfaction
  • Collection and measurement methods

 

Practical activities :

  • Prepare a satisfaction measurement system

Levers for putting the customer at the center

  • Customer centricity maturity grid
  • Customer centricity levers framework

 

Practical activities :

  • Assess your company's customer-centricity maturity
  • Identify initiatives to improve your score on these levers

The customer journey and contact points

  • The persona
  • The pyramid of considerations
  • Customer journey design

 

Practical activities : 

  • Completing the Pyramid of Consideration
  • Defining the customer journey

Improving the customer experience

  • Customer journey design
  • The customer experience wheel
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to build your persona, deploy a growth hacking strategy, track leads and optimize the marketing/sales process.

Training to improve customer segmentation, the customer journey and the development of customer culture within your company.

Would you like to discuss your training needs?

Developing a Solid Customer Culture: Foundations and Benefits

Customer culture is much more than just a business strategy. It reflects a company's deep commitment to its customers, an approach that shapes every interaction, every process and every decision. In this article, we'll explore in depth the notion of customer culture, its crucial importance for businesses, and how it can be developed and nurtured to generate sustainable competitive advantages.
 

What is Customer Culture?

Customer culture can be defined as the set of values, beliefs, behaviors and practices within a company that focus on customer satisfaction, experience and loyalty. It's a holistic approach that places the customer at the heart of all company activities, from product and service design to customer service delivery.
 

Developing a Strong Customer Culture

To develop a strong customer culture, it's essential to start with a thorough understanding of your customers' needs, expectations and desires. This requires active listening and continuous analysis of customer feedback. Next, it's important to align the company's objectives with customer satisfaction, and to involve all members of the organization in this process.
 

Benefits of a Customer-Centric Culture

A customer-centric culture has many advantages for companies. Firstly, it fosters the loyalty of existing customers by enhancing their satisfaction and improving their experience. Secondly, it contributes to the acquisition of new customers by strengthening the company's reputation and generating positive recommendations. Finally, it stimulates innovation by encouraging collaboration and fostering the adoption of new ideas centered on customer needs.
 

Key Elements of a Sustainable Customer Culture

Several key elements are required to create a sustainable customer culture. These include clearly defining customer service values and standards, training and developing employees to deliver exceptional customer service, and putting in place processes and systems to monitor and measure customer satisfaction on an ongoing basis.
 
In conclusion, customer culture is an essential pillar of any company focused on long-term growth and success. By placing the customer at the center of its concerns and developing a culture focused on satisfaction, experience and loyalty, a company can not only stand out from the competition, but also create lasting, mutually beneficial relationships with its customers.

Handling difficult situations

CUSTOMER RELATIONSHIP

This training course will enable you to acquire solid knowledge and skills in managing difficult situations in customer relations, so that you can approach these situations as a means of enhancing your company's image and finding satisfactory solutions for your customer and your company.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.2/5 (2179 reviews)

Success rate* (%)

98% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The customer and his vision of situations

  • Self-observation sheet
  • Persona sheet
  • Analysis of customer satisfaction and discrepancies

 

Practical activities:

  • Carry out 2 self-observations on the real situation of two of your customers
  • Complete two persona cards and share your thoughts on what characterizes them.
  • Carry out a customer satisfaction analysis for two customer accounts you work with on a regular basis

Managing a claim - DESC method

  • The consideration pyramid
  • DESC Method - Dealing with dissatisfaction
  • The map of emotions

 

Practical activities:

  • Perform a consideration pyramid analysis on one of your personas
  • Prepare at least two customer sessions using DESC
  • Listen to customers' words in two or three situations to capture emotions and take them into account

Dialogue tools for managing situations

  • Dialogue cards
  • BACI screen

 

Practical activities:

  • Listez des exemples de questions ou expressions pour chacune des cartes KESTIO
  • Complete the BACI form for at least two of your offers

Managing written responses

  • Communication styles and written communication
  • To do / Not to do
  • Mail structure template

 

Practical activities

  • Use the keys to assertiveness on 3 "tense" situations you may encounter and write them down
  • Use the response frame for 3 of the most frequently received request types

Personality styles and keys to coping with stress

  • The DISC personality grid
  • Tony Robbins' triad
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to acquire the keys to successful communication in remote customer relations to meet customer requirements. 

Training to understand the challenges of customer satisfaction, the customer journey and the elements of a successful customer experience.

Would you like to discuss your training needs?

Customer Conflict Management : Solutions and Best Practices

Customer conflict management is an essential aspect of any business focused on customer satisfaction. Whether it's resolving complaints, appeasing an unhappy customer or turning a negative experience into a loyalty opportunity, this skill is crucial. In this article, we'll explore best practices for effectively managing customer conflicts, improving the customer experience and preserving your company's image.
 

What is Customer Conflict Management?

Customer conflict management involves identifying, managing and resolving disputes or disagreements between the company and its customers. This can involve a variety of issues, such as late deliveries, defective products, billing errors or service problems. Effective conflict management preserves the customer relationship, builds trust and avoids negative impact on brand image.
 

How do I handle a customer dispute?

To manage a conflict with a customer, it is essential to follow certain key steps:
1. Listen carefully to the customer's concerns and expectations.
2. Express empathy and show that you take the problem seriously.
3. Identify possible solutions and suggest alternatives for resolving the conflict.
4. Act quickly to solve the problem and follow up to ensure customer satisfaction.
 

Best practices to appease a dissatisfied customer

To appease a disgruntled customer, here are a few best practices to follow:
- Remain calm and professional, even when dealing with aggressive customers.
- Offer a sincere apology for any inconvenience suffered by the customer.
- Propose appropriate solutions and follow up to ensure the problem is solved.
- Demonstrate flexibility and responsiveness to meet specific customer needs.
 

Efficient handling of customer complaints

Handling customer complaints requires a structured, proactive approach:
- Set up a clear and accessible complaints management system.
- Train your team in conflict resolution and effective communication.
- Use tracking tools to ensure fast, transparent follow-up of claims.
- Involve customers in the resolution process and ensure their ultimate satisfaction.
 

Turning dissatisfaction into satisfaction

To turn a dissatisfied customer into a satisfied one, it is crucial to show your commitment to solving the problem:
- Take the initiative to contact the customer to understand their needs and expectations.
- Offer personalized solutions and appropriate compensation to rectify the situation.
- Remain transparent and communicate openly about the actions taken to resolve the problem.
 

The impact of poor conflict management on corporate image

Poor conflict management can have a negative impact on a company's image:
- Reduced customer satisfaction and loyalty.
- Damage to the company's reputation and risk of negative word-of-mouth.
- Loss of customers and market share to better-perceived competitors.
- Litigation and compensation costs.
 
In conclusion, effective customer conflict management is a crucial element of your overall customer relations strategy. By following best practices and focusing on rapid, satisfactory problem resolution, you can not only preserve customer relationships, but also strengthen your company's reputation and competitiveness.
 

Successful customer relations

REMOTELY

This training course will enable you to acquire the keys to successful communication in remote customer relations. You'll also be able to develop your proactivity and meet customer requirements with professionalism and empathy.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.3/5 (1218 reviews)

Success rate* (%)

98% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The customer and the use of remote channels

  • The customer journey
  • Interaction channels
  • The persona sheet and the empathy map

 

Practical activities :

  • Identify current and future interaction channels
  • Complete current and desired internal customer activities in the Customer Journey matrix

Customer dialogue in reactive mode

  • The consideration pyramid
  • Self-observation of customer situations
  • Customer relations dialogue cards

 

Practical activities :

  • Analyze the communication situation with 2 customers
  • Complete the question sheet with examples relevant to your business

Managing delicate situations

  • The DESC method
  • The CRAC method

 

Practical activities :

  • Prepare 2 customer sessions using DESC
  • Note 2 customer objections and use the CRAC form

A proactive approach to customers

  • The proactivity research sheet
  • Preparation sheet
  • The outgoing call frame

 

Practical activities :

  • Identify all proactive opportunities for your department
  • Prepare a real outbound call campaign

Motivations and personality styles

  • The SONCASE method
  • The DISC personality grid
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Remote customer relationship managers, telemarketers and teleconsultants, floor managers, remote customer advisors.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to build your persona, deploy a growth hacking strategy, track your leads and optimize your marketing/sales process.

Training to improve customer segmentation, the customer journey and the development of customer culture within your company.

Would you like to discuss your training needs?

Online customer relationship management

Online customer relationship management has become an essential pillar for companies seeking to remain competitive in an increasingly digital world. This strategic approach aims to maintain strong relationships with customers across digital channels. Companies need to implement effective strategies to meet the expectations of modern consumers and deliver a quality customer experience, even at a distance.

Online Customer Relationship Management: The Basics

Online customer relationship management is based on specific strategies aimed at interacting with customers through various digital channels. Companies need to develop appropriate techniques to meet customer needs in a constantly evolving digital environment. Digital customer relationship management strategies include the use of CRM (Customer Relationship Management) platforms, the personalization of customer interactions, and the automation of processes to improve operational efficiency.

Digital Customer Relationship Management Strategies

To succeed in online customer relationship management, companies need to implement effective strategies. This involves using CRM tools to centralize customer information, adopting an omnichannel approach to deliver a seamless customer experience across all channels, and personalizing communications to meet the specific needs of each customer. Companies must also use social networks and messaging platforms to interact with customers proactively.

Optimizing the Online Customer Experience

To deliver an optimal customer experience online, companies need to focus on ease of use, speed and relevance of interactions. This means providing a user-friendly, intuitive website, rapid responses to customer queries and personalized recommendations based on their preferences and purchase history. The aim is to make the customer journey as seamless as possible, from product discovery to final purchase.

Measuring the Effectiveness of Remote Customer Relationship Management

To measure the effectiveness of remote customer relationship management, companies can use various performance indicators such as customer satisfaction rate, conversion rate, engagement rate on social networks, and problem resolution time. By analyzing these metrics, companies can identify areas for improvement and adjust their strategy accordingly to optimize the customer experience.

Overcoming the Challenges of Remote Customer Relationship Management

Remote customer relationship management presents some unique challenges, including the difficulty of establishing personal relationships with customers and resolving complex issues quickly. To overcome these challenges, companies need to invest in staff training to develop virtual communication skills, strengthen data security to build customer trust, and offer responsive and efficient customer support to resolve problems quickly.
 
In conclusion, online customer relationship management is essential for companies seeking to maintain strong relationships with their customers in an ever-changing digital world. By adopting effective strategies, optimizing the customer experience and overcoming challenges, companies can succeed in effectively managing remote customer relationships and building long-term customer loyalty.

Human skills at the heart of

CUSTOMER RELATIONS

This training course will enable you to develop your empathy, agility and adaptability to improve customer relations. You'll become a better listener and more customer-oriented.

DISCOVER OUR TRAINING

Objectives

Inter

Dates of the next training session 

- 19/09/24 from 10 a.m. to 12 p.m.

- 26/09/24 from 10am to 12pm

- 03/10/24 from 10am to 12pm

- 10/10/24 from 10am to 12pm

- 17/10/24 from 10am to 12pm

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.4/5 (1055 reviews)

Success rate* (%)

100% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

Empathy

  • The attention logbook
  • The empathy scale

 

Practical activities :

  • Skills self-diagnosis with the emage-me app

Emotional intelligence

  • The wheel of emotions
  • The Tony Robbins Triad

 

Practical activities :

  • Emotional mime
  • Observe a situation that generates an emotion and complete the wheel of emotions.

Adaptability

  • Calling on multiple forms of intelligence
  • Switching to adaptive mode

 

Practical activities :

  • Practical application to an identified problem: what reaction? analysis of the reaction?

Listening

  • The 7 key factors of listening
  • Dialogue tools

 

Practical activities : 

  • Analyze your listening skills in relation to an actual situation
  • Deduce a point to implement following the training session

Assertiveness

  • Keys to developing assertiveness
  • Rights to oneself
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to improve the management of difficult situations in customer relations, so that these situations can be approached as a means of enhancing the company's image.

Training to acquire the "coach" posture, make objectives a steering and management tool, and conduct motivating and effective interviews.

Would you like to discuss your training needs?

Developing Soft Skills in the Workplace: Key to Employability and Performance

Soft skills, also known as people skills, have become a crucial element in the modern professional world. But how can you develop your soft skills in the workplace? What are these skills, and why are they so important, whether for teamwork, management or improving sales performance?

Understanding Soft Skills

Soft skills refer to the non-technical competencies that influence the way we interact with others and manage our emotions. They encompass aspects such as communication, leadership, problem-solving, empathy and time management. Unlike technical skills, soft skills are difficult to measure but play an essential role in professional success.

Developing Soft Skills in the Workplace

Developing your soft skills in the workplace is essential to staying competitive in today's ever-changing job market. To achieve this, it is important to take part in specific training courses focusing on the development of behavioral skills. These courses offer practical tools and techniques to improve communication, stress management, empathy and teamwork skills.

Importance of Soft Skills for Teamwork

Soft skills are particularly important for teamwork, as they facilitate collaboration, conflict resolution and the creation of a positive working environment. Skills such as effective communication, active listening and the ability to give and receive constructive feedback are essential to maintaining cohesion and productivity within a team.

Importance of Soft Skills for Managers

Soft skills are also crucial for managers, influencing their ability to motivate, inspire and lead their teams. A manager with leadership, time management and emotional intelligence skills is better equipped to manage day-to-day challenges, inspire trust and encourage the professional development of his or her staff.

Soft Skills and Sales Performance

In sales, soft skills play a decisive role in the success of sales professionals. Skills such as active listening, persuasion, empathy and problem-solving are essential to building strong relationships with customers, understanding their needs and closing successful sales.

Conclusion

In conclusion, soft skills are an essential element of employability and professional performance. Whether working in a team, managing or excelling in sales, it is crucial to develop and perfect behavioral skills. By investing in soft skills development, individuals can not only improve their career prospects, but also make a significant contribution to their company's success.
 

Improve the Customer Experience of

ITS ORGANIZATION

This training course will give you solid knowledge and skills in customer segmentation, the customer journey and the development of a customer culture within your company. 

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 5/5 (732 reviews)

Success rate* (%)

100% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The Customer Experience concept and the customer persona

  • The Customer Experience concept and its components
  • The Customer Persona

The consideration pyramid

  • Customer needs and motivations
  • The consideration pyramid

The customer journey and moments of truth

  • What is a customer journey?
  • Building the Customer Journey
  • Identifying moments of truth

Measuring the Customer Experience delivered

  • Cross-referencing path and persona
  • Observing in the field

Defining improvements and innovations in Customer Experience

  • Identify levers on individual interactions
  • Identify possible levers at company level
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Anyone in charge of a Customer Experience project. Project managers: customer relations, customer experience, marketing, CRM, customer loyalty...

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to acquire the keys to successful communication in remote customer relations to meet customer requirements.

Training to improve customer segmentation, the customer journey and the development of customer culture within your company. 

Would you like to discuss your training needs?

The customer experience: a crucial element for the company

Customer experience has become a crucial element for any company seeking to thrive in a competitive environment. It's much more than a simple commercial transaction. It's all the interactions a customer has with a brand throughout the buying journey and beyond. A positive customer experience can lead to loyalty, referrals and a solid reputation, while a negative experience can deter customers from returning and damage a company's reputation.
 

Why is customer experience important?

Customer experience is crucial because it directly influences a customer's perception of a brand. A positive experience can strengthen brand loyalty, encourage customers to recommend the company to others and even pay a higher price for its products or services. On the other hand, a negative experience can lead to lost customers, negative reviews and a tarnished reputation.
 

How can we improve the customer experience?

There are many ways to improve the customer experience. First, it's essential to understand customers' needs and preferences. Then, personalizing interactions based on this information can help create more relevant and engaging experiences. It's also important to provide high-quality customer service, offer multiple communication channels and be responsive to customer needs.
 

What are the key elements of a good customer experience?

A good customer experience is based on several key elements, including ease of use of products or services, quality of customer service, personalization of interactions, consistency across all communication channels, rapid problem resolution and a seamless, frictionless experience.
 

How do you measure customer satisfaction?

Customer satisfaction can be measured using a variety of indicators, such as satisfaction surveys, Net Promoter Scores (NPS), customer retention rates, online reviews, direct customer feedback and product or service usage data. These measures can provide valuable insights into how customers perceive a brand and its experience.
 

How to optimize the customer journey?

Customer journey optimization involves mapping and analyzing every stage of a customer's buying journey, from the identification of the need to the final purchase, including after-sales service and loyalty. By identifying friction points and opportunities for improvement, a company can implement changes to make the customer journey smoother, more enjoyable and more efficient.
 
In conclusion, customer experience is an essential aspect of any successful business. By investing in improving the customer experience, companies can not only retain existing customers, but also attract new ones through a positive reputation and referrals.
 

The keys to customer loyalty

CUSTOMER RELATIONSHIP

This training course will enable you to develop a customer-oriented mindset, to meet customer requirements with professionalism and empathy , and to deal constructively with dissatisfaction .

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4/5 (830 reviews)

Success rate* (%)

97% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The customer journey and key moments

  • The persona
  • The pyramid of considerations
  • Customer journey design

 

Practical activities :

  • Completing your persona file
  • Complete your customer journey

Measuring customer satisfaction

  • Customer satisfaction
  • Collection and measurement methods

 

Practical activities :

  • Analyze customer satisfaction
  • Prepare a satisfaction measurement system

Customer journey and experience design

  • Customer journey design
  • The customer experience wheel

 

Practical activities :

  • Prepare a satisfaction questionnaire

Managing dissatisfaction and the reasons behind it

  • Dealing with dissatisfaction - the DESC Method
  • The map of emotions

 

Practical activities :

  • Prepare at least 2 customer sessions using DESC
  • Choose 3 emotions and imagine what the customer says when he displays that emotion.

Creating a customer community

  • Checklist for creating a customer community
  • The grid of key success factors for federating and developing a community
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Receptionists or customer relations managers, customer-facing sales roles, receptionists, customer advisors, after-sales service operators.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to improve customer segmentation, the customer journey and the development of customer culture within your company.

Training to build your persona, deploy a growth hacking strategy, track your leads and optimize your marketing/sales process.

Would you like to discuss your training needs?

Customer loyalty

Customer loyalty is a crucial element for any company wishing to ensure its long-term survival in a competitive market. But what exactly is customer loyalty? Customer loyalty means cultivating and maintaining lasting relationships with your customers, encouraging them to return regularly and recommend your products or services to others. This strategy is based on customer satisfaction, trust and a sense of belonging to a brand.

Customer loyalty: understand customer issues and expectations

To build customer loyalty, it's essential to understand their needs and expectations. An effective approach often involves personalizing interactions with each customer, using appropriate segmentation and targeting techniques. For example, sending personalized promotional offers or product recommendations based on previous purchases can strengthen the bond with the customer.

Building customer loyalty: using digital tools

In a context of remote customer relations and increasing digitalization, companies need to adapt by offering innovative solutions to build customer loyalty. Digital tools such as mobile applications, social networks and online loyalty programs can be invaluable assets for maintaining constant engagement with customers, even at a distance.
 
Let's take a concrete example of customer loyalty. Let's imagine that an online clothing store launches a loyalty program offering reward points for every purchase. These points can be exchanged for discounts or exclusive advantages, encouraging customers to return regularly to accumulate points and benefit from additional advantages.

Customer loyalty: a powerful marketing lever

Customer loyalty is also a powerful marketing lever. By building customer loyalty, a company can reduce the cost of acquiring new customers and increase the lifetime value of each existing customer. What's more, loyal customers tend to spend more and recommend the brand to others, which contributes to the company's growth and reputation.

Customer loyalty: more than just a business transaction

Why are customer relationships so important? Customer relations go far beyond a simple business transaction. It creates an emotional bond between the company and its customers, fostering loyalty and long-term satisfaction. By investing in customer loyalty, a company demonstrates its commitment to its customers and strengthens its market position.
 
In short, customer loyalty is an essential pillar of any company's business strategy. By developing effective loyalty techniques, enhancing the customer experience and cultivating lasting relationships, companies can ensure their long-term success in an ever-changing competitive environment.