The latest Gartner study reveals that by 2025, 80% of sales interactions will take place via digital channels, without direct contact with a salesperson.
Business leaders and sales managers need to adapt to the impact of digitalization on their organization's sales forces.
But with recruitment struggling to get off the ground and marketing solutions having no direct impact, it's easy to feel disempowered.
So how do you choose between recruiting sales staff and investing in digital marketing?
Dominique Seguin, Managing Director of Kestio will answer these questions on Thursday, January 13 at 2:00 pm during an exclusive Webinar!
He'll talk to you about the profound changes in purchasing preferences, and reveal concrete practices to help you adapt your marketing and sales actions to the age of the digitalized customer.