Resources

In BtoB, using social networks to identify, interact with and get to know your prospects better is now essential to optimize your prospecting. Today, Sales Enablers and AI accelerate and automate social selling, enabling you to optimize your actions while saving time. However, unchecked use of these tools can lead to a lack of personalization, authenticity and impact on reaching your target.
This webinar will provide you with valuable keys to the success of your social selling strategy on LinkedIn thanks to AI.

Sales have changed!
Today, two species coexist: the Homo Antiqus, stuck in the practices of the 90s, and the Homo Augmentatus, equipped with innovative digital tools to excel in his field and who turns to advising customers. The latter is increasingly gaining ground thanks to its high level of information.
Fabien presents the keys to success for the augmented salesperson!

Today, artificial intelligence is a real ally in the three crucial stages of the sales process: Appointment preparation; Appointment progress; Post-meeting follow-up. At the heart of this session, Nicolas Boissard presents the key points to help sales teams find their place and fully exploit the potential of AI at the service of their daily activity.

You'll have the unique opportunity to attend a live telephone prospecting session. During this event, our Sales Manager Blaise de Préville will be prospecting on behalf of one of the participating companies.

As a salesperson, juggling the time spent on individual tasks and customer exchanges is a daily challenge. It's imperative to determine what's really important in the short and long term. As you know, the better you can keep track of your priorities over time, the more you'll achieve your goals.

Meet our President Fabien Comtet in the second part of our Webinar saga "The Art of Kestioning" on consultative selling!

Today, sales professionals are facing a new commercial era, marked by the advent of new tools such as generative AI. According to a 2022 Gartner study on BtoB sales, almost half (49%) of salespeople feel overwhelmed by the diversity of technologies used in their daily work.

Following the success of the first webinar on the same subject, Nicolas Boissard is back with a second edition where he'll share the essential keys enabling marketers to fully exploit the potential of AI.

At the heart of this session, Nicolas Boissard will present the key points to help marketers find their place and fully exploit the potential of AI at the service of their day-to-day business.
Used properly, AI offers the opportunity to better understand your audience, personalize your campaigns and improve the customer experience, all while saving time

Did you know that Amazon generates 35% of its sales through up-selling? But you don't have to be a web giant to initiate a cross- and up-selling approach!
In this webinar, you'll discover how to leverage your customer knowledge, adapt to your contact's profile to offer the most suitable product or service, and bring out the need in your customer!

1%. This is the conversion rate for cold calling.
But this rate can be as high as 14% when the prospecting is well thought-out and adapted to the target!

So how do you build an effective prospecting plan?
Dominique Seguin, Managing Director of Kestio, will join you in a program of 3 webinars to present 3 key stages in prospecting!

What theme will appeal to my target audience?
Which tool should I use?
What's the best schedule?

Nicolas and Théo answer all your questions about organizing a webinar!

Between 2017 and 2022, the number of marketing solutions based in Europe rose from 150 to... over 2,000!
Faced with so many possibilities, how do you choose? Which acquisition channels should you prioritize for your 2023 marketing plan?
Nicolas Boissard will help you to find out in this webinar.

Business objectives play a vital role in your company.
They determine how your business will develop, and what kind of investments you will need to make to achieve your ambitions.

But how can you ensure that your sales targets are achievable, while at the same time motivating your teams?

How can you identify your employees' profiles and adapt your communication?
Laurence introduces you to the DISC method, a tool for identifying your contact's profile from among 4 profile typologies.

Format, content, pace...
Dominique reveals our best practices, applied with over 150 customers, to help you get your sales teams on board with their training!

You thought you could choose your CRM tool on your own, but you're faced with the reality: too many solutions to choose from, limited demos, expensive comparison guides... The result? You don't know which CRM solution is best suited to your business!
Nicolas Boissard gives you 5 key questions to ask yourself in order to choose the solution best suited to your needs and challenges

Your customers' reality has changed: most of them now prefer remote or self-service interactions.
Fabien presents 6 keys to modernizing your sales organization and building a solid, replicable sales system!

Your customers' reality has changed: most of them now prefer remote or self-service interactions.
Fabien presents 6 keys to modernizing your sales organization and building a solid, replicable sales system!

How can you keep to a single guideline while adapting to everyone's way of working? How can you involve all your employees in your company's strategy?

Laurence Bonhomme shares her experience and best management practices.

The call script is a key tool for your prospecting! It enables you to frame your conversation and anticipate your prospects' responses.
Dominique Seguin joins you for a webinar in which he shares his best practices using a typical call script!

It's already time to organize back-to-school sales seminars! Are you planning your own?
With over 10 years' experience in sales seminar engineering, Fabien shares his methods and tools to make your next seminar a real success!

A complete marketing and sales process that gets you 2 sales appointments per hour? It does exist! Nicolas Boissard, Kestio's Marketing Director, presents the 3 steps you need to initiate this process in your company in just a few days, without having to change your sales organization!

In this webinar, Fabien Comtet shares with you the methods and tools you need to analyze your interactions with your customers and improve their level of satisfaction.
The aim: to ensure the best possible experience for your customers, without suffering from these economic changes!

Discover how to be fully aware of the value of what you're selling, and how to act on your customers' buying process to make them perceive this value.

The pressure your sales people feel to meet sales targets can sometimes be difficult to manage. What can you, as a manager, do about it?
Dominique gives you some practical tips on how to reconcile high-level performance and virtuous management.

According to a Gartner study, 60% of CRM projects fail! Is this the case for you?
If you're having trouble getting your staff to adopt your solution, this webinar is for you.
Our Marketing Director Nicolas Boissard gives you 4 keys to relaunching your CRM project!

According to the latest Gartner study, 80% of sales interactions will take place via digital channels without direct contact with a salesperson by 2025.
So how do you choose between recruiting sales staff and investing in digital marketing?

Sales Development Representative, Business Development Representative, Data Analyst... do these names ring a bell?
Sales functions have undergone profound changes in recent years. Discover our dedicated Webinar to help you make the shift!

Drawing up your sales action plan is an essential step in deploying your strategy. But once you've drawn it up, many of you find that it's still too far from being implemented. So how can you ensure that your teams are actually implementing it?

Generating leads via LinkedIn Ads can be complex. What is the minimum duration of a campaign? What cost per lead can I expect? How do I target my audience? Check out our Webinar to discover the best practices to follow!

Meet our President Fabien Comtet in the second part of our Webinar saga "The Art of Kestioning" on consultative selling!

How many of you feel that far more customers should have access to your solutions?
What levers can you activate to influence your sales organization?
Dominique Seguin shares with you the keys to the most successful organizations in this new Webinar.

How do you get salespeople to want to be coached? What are the golden rules to follow during coaching? Fabien Comtet reveals the first keys to increasing the impact of your sales coaching sessions.

Would you like to deploy a Marketing Automation solution in your company, but the overly technical jargon used by software publishers is preventing you from fully identifying the functionalities your organization needs? Watch our dedicated Webinar!

Do you have questions about the development, deployment and impact of your marketing and sales process? Discover our dedicated Kestio Webinar where Dominique and Nicolas answer all your questions.

Take back control of your business and discover 4 closing techniques to encourage your customers to buy before they go on vacation!

Get in touch with high value-added prospects with Account Based Marketing! This method is based on the implementation of B2B marketing campaigns targeting a limited number of high-potential prospects from key accounts.

The successful integration of a new salesperson can impact the productivity of your entire team. Discover the keys to successful onboarding in this Webinar.

With over 15 years' experience in CRM selection and deployment, Nicolas Boissard can answer all your CRM questions: tool selection and implementation, functionalities, change management and use by your teams...

Have you ever counted the number of closed and open questions used in your sales interviews? Do you know the difference this makes to your performance?
In this Webinar, we'd like to share with you one of Kestio 's greatest trade secrets: the art of sales questioning.

The times we're living through have profoundly changed everyone's habits, and it's become very difficult to get appointments, even with people who were easy to talk to online just a few months ago.

How can you ensure that your CRM tool really serves the performance of your company and its employees?
Nicolas Boissard and Jean-Michel Gilllet, founder of MobiCRM, present features to help your sales teams in their day-to-day work.

Sales activities were largely impacted by the confinement of 2020. The democratization of teleworking and the changes in behavior to which the situation has contributed are set to continue.
In this context, how can we re-engage employees and reposition sales efforts where they create value?

In this webinar, our Marketing Director Nicolas Boissard presents the actions you can take to multiply the channels of interaction with your target, increase the size of your audience and create an effective registration experience.

You've set up a CRM system and you're not completely satisfied with it? You're not alone. According to a survey of 150 companies that have developed a CRM project, only 14% are satisfied and consider the CRM tool to have been successfully adopted.

In games, as in business, there's only one winner in a game. So you need to carry out activities and develop techniques to be aware of the activities you're carrying out in order to think. It's important not to do things without thinking in a complex sales context.

In this webinar, Dominique Seguin answers all your questions about key account sales strategy.
How do you identify the real decision-makers?
Should we enter the account through C-levels or operational staff?

Teleworking is becoming increasingly popular.
What solutions are there for your sales teams when the main channel for making appointments used to be the telephone?
Dominique Seguin presents 4 levers to activate.

Emotions have a major impact on our decisions and performance.
How can we put ourselves in the best position to let them contribute to our success and improve our performance?
Our guest Linda Belzile Buisson presents the approach to take in this workshop.