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Do you respect this golden rule of management: adapting your communication to your audience?
Indeed, each of your employees is unique. You cannot manage all members of your team in the same way. But how do you identify the profile of your employees and how do you adapt your communication?
Laurence Bonhomme, KESTIO's Customer Success Director, addresses these challenges in a special webinar.
It will present the DISC Profile method, a tool to identify the profile of your contact among 4 types of profiles.
DISC Profile: What is it?
The DISC profile is a model created by William Marston based on four basic emotions.
D: Dominance = Red
I: Influence = Yellow
S: Stability = Green
C: Compliance = Blue
Each color has its purpose and helps determine the main personality traits of a team member. For example, a person oriented towards facts, logic, and seeking to adapt to their environment while being analytical will be blue, which corresponds to conformity.
The challenge with the DISC profile is to recognize the colleagues you work with.
Each of the profiles has a different vision of the world and they are therefore all complementary.
How to recognize behaviors?
We can associate a red profile with a person who will question, make decisions and take initiatives, and will also stimulate the spirit of competition within the company. In a stressful situation, they may be authoritarian, impatient, or even aggressive.
The yellow profile will provide energy and vitality to the team. They may be very talkative, impatient, and lose their practicality in situations of boredom and/or routine.
The blue profile will be anchored in reality, provide high-quality work, and constantly analyze. In a stressful situation, they may appear cold, say what they think regardless of the consequence, and question everything. Surprises and unforeseen events are the main sources of stress for the blue profile.
We can associate a green profile with a person who works step by step and who will be calm and patient. They will have a lot of trouble saying no, they will avoid conflict and will be dependent in stressful situations.
Adapt to different employees based on their profile
To adapt your communication to a red profile, you must get to the point, be convincing, prepared and professional. However, be careful not to be slow, indecisive or prevent them from giving their opinion.
With a yellow profile, you should be spontaneous, let them express themselves, value them, and be positive. However, avoid adopting a stern or distant attitude, or suppressing their enjoyment of relationships.
It will be necessary to be empathetic, to listen, to respect the pace and above all to reassure a green profile that no "surprise" could occur. Consequently, it is necessary to avoid skipping steps, denigrating anyone or letting them get lost in details or tasks without added value.
With a blue profile, it's important to be rigorous, provide quantified information, be patient, and allow them time to adjust. However, avoid being overly emotional, communicating vague information, or being unpredictable.