Do you respect the golden rule of management: adapt your communication to the person you're talking to?
After all, each of your employees is unique. You can't manage every member of your team in the same way. But how can you identify your employees' profiles and adapt your communication?
Laurence Bonhomme, Customer Success Director at Kestio, answers these questions in an original webinar.
She will introduce you to the DISC Profile method, a tool for identifying your contact's profile from among 4 profile typologies.
DISC Profile: What is it?
The DISC profile is a model created by William Marston based on four basic emotions.
D: Dominance = Red
I : Influence = Yellow
S: Stability = Green
C: Conformity = Blue
Each color has its own purpose, and helps determine the main personality traits of an employee. For example, a person who is fact-oriented, logical and seeks to adapt to his environment while being analytical will be blue, which corresponds to conformity.
The challenge of the DISC profile is to recognize the people you work with.
Each profile has a different view of the world, so they all complement each other.
How to recognize behavior?
A red profile can be associated with a person who questions, makes decisions and takes the initiative, as well as stimulating a competitive spirit within the company. In a stressful situation, it can be authoritarian, impatient or even aggressive.
The yellow profile will bring energy and vitality to the team. He can be very talkative, impatient and loses his practicality in situations of boredom and/or routine.
The blue profile will be grounded in reality, delivering high quality work and constantly analyzing. In a stressful situation, they may appear cold, saying what they think regardless of the consequences, and questioning everything. Surprises and unforeseen events are the main sources of stress for the Blue Profile.
A green profile can be associated with a person who works step by step and will be calm and patient. He will find it very hard to say no, will avoid conflict and will be dependent in stressful situations.
Adapt to different employees according to their profile
To adapt your communication to a red profile, you need to be to the point, convincing, prepared and professional. However, you must be careful not to be slow, indecisive or prevent them from giving their opinion.
With a yellow profile, you need to be spontaneous, let them express themselves, value them and be positive. However, you'll need to avoid adopting an austere, aloof attitude, or even repressing their taste for relationships.
You'll need to be empathetic, a good listener, respect the pace and, above all, reassure a green profile that no "surprises" are likely to occur. As a result, you need to avoid jumping the gun, denigrating anyone or letting them get lost in details or tasks with no added value.
With a blue profile, you need to be rigorous, provide quantified information, be patient and give them time to adjust. However, you must avoid being emotional, communicating vague information or even being unpredictable.
