In this webinar, Nicolas Boissard, Marketing Director of KESTIO, gives you the keys to organising a webinar that generates more participants and more leads.

What is the point of organising a webinar? 

Perhaps you have already tried to organise a webinar and thought to yourself: 

• • the number of participants was disappointing in relation to the efforts made to prepare it
  • the participants were not very committed and were mostly on standby
  • the webinar therefore generated no or few leads

In this webinar, Nicolas Boissard shares with you the KESTIO method for multiplying the channels of interaction with your target, for increasing the size of your audience and for creating an effective registration experience.

Organising a webinar: multiplying the channels of interaction with the target

It is essential that the webinar is as visible as possible to your target audience in the 10 days leading up to it.

The objective is not to have as many participants as possible, but to have as many participants as possible in the company's target group.

Before organising a webinar it is essential to define the priority target for the webinar. It is also necessary to ask yourself what topics the target group is interested in.

You also need to communicate, LinkedIn can be your best asset for this. How to use LinkedIn in the organisation of a webinar will be detailed in this webinar.

Increasing the size of a webinar audience

To organise a webinar, several tools can help you, especially for increasing the size of the target audience.

In this webinar, Nicolas Boissard will also give you some tips on these tools. 

To increase the size of your target audience, you can also set up Google and/or Facebook campaigns. The advantage of Google campaigns is that they are campaigns that are only pushed to your leads. They generate very few clicks and therefore have a very low cost. On the other hand, they give you great visibility.

To run an effective webinar: provide a simple and effective invitation experience

Several elements should be put in place to facilitate registration: emailing, effective landing page, registration form, registration confirmation, reminders and alerts.

All these elements will be described and explained by Nicolas Boissard in this webinar. You will have many elements to organize an efficient webinar.

To go further, we suggest you read an article on 4 tips for increasing sales with social selling.