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5 rules for optimal business performance 

1. Defining business flow
2. Focusing salespeople's time on the right targets
3. Arbitrate the mix of online and offline sales actions
4. Reducing downtime through automation
5. Specializing sales phases

Defining business flow

The most important thing is to define your objective, which can be divided into the development and retention of active customers and the development of new customers.

For development and retention of active customers

• income from current projects
• sell on current projects
• new customer projects

For new biz : 

• on inbound leads online
• on inbound prescriber leads
• on inbound leads PRs
• on inbound leads networks
• on inbound leads recommendations
• on inbound leads Prosperity campaigns

Optimizing salespeople's time by defining the business flow

It's important to structure salespeople's time, and not necessarily to let them manage and organize their time according to their experience, their customer history, where they live, and the relational quality of their contacts.

If we optimize and structure this time, salespeople will be guided and their efficiency will be optimized.

Arbitrate the mix of online and offline sales actions

On this point, it's essential that marketing and sales teams work together.

Reducing downtime through automation

To do this, it may be a good idea to start by taking stock of each salesperson's complete activities. This will enable you to identify tasks that can be automated using digital technology.

Specializing sales phases

Identify the different sales phases and optimize them according to the business flow.

To take things a step further, we invite you to read this article, which gives you the keys to save your sales force 50% of their working time.