Did you know that 72% of BtoB buyers use social networks for information before making a purchasing decision?
Placing ads on these media can be a strategic way to be visible to your target audience and thus generate leads.
Executives and prospects in particular show a clear predilection for LinkedIn, the professional network par excellence. But the network's advertising system, LinkedIn Ads, can quickly prove difficult to master.
Discover our dedicated Webinar and get the best practices to efficiently generate leads with this tool!
What is LinkedIn Ads?
LinkedIn Ads is LinkedIn's advertising platform . It can be accessed through the Campaign Manager interface associated with your company page. The platform allows you to create advertising campaigns to achieve different objectives:
- To generate leads
- To increase the visibility of your posts
- To increase the number of subscribers to your page
The main components of an Ads
There are various elements involved in the composition of a LinkedIn Ads, all of which can influence the effectiveness of the ad:
- The budget deployed
- Audience targeting
- Advertising lifespan
- Converting contacts into leads
What is the minimum duration of an ad? What is the cost per lead? How should I target? In this Webinar, Nicolas Boissard and Anne-Charlotte Jean will share their experience and best practices to help you adjust the budget for your LinkedIn Ads to its targeting and lifespan, in order to increase conversion.
LinkedIn Ads: best practices to remember
Without much experience in this field, implementing LinkedIn Ads can prove complex. That's why we've put together a few best practices to guide you in setting up your advertising strategy.
On the subject of budget allocation, an average daily budget of 100 euros per 50,000 people targeted is recommended for good results. It's also important to check your target audience, which should be between 100,000 and 400,000 people.
As for the content of your ads, don't hesitate to try out the different media offered by LinkedIn: text ads, display ads, conversational ads... It's also important to have several Ads with different content, and to stop the less successful ones to create new ones.
To discover other best practices, watch the Webinar replay above !
And if you'd like to go further in optimizing your LinkedIn Ads strategy, don 't hesitate to make an appointment with Nicolas Boissard by clicking on this link, in order to take stock of your situation and obtain personalized recommendations for increasing your number of leads on the platform!
