Did you know that 72% of B2B buyers gather information via social networks before making a purchase decision?
Implementing advertisements on these platforms can be a strategic move to increase your target audience visibility and generate leads.
Leaders and prospects show a clear preference for LinkedIn, the professional network par excellence. However, the network's advertising system, LinkedIn Ads, can quickly prove difficult to master.
Explore our dedicated Webinar and learn best practices to effectively generate leads with this tool!
LinkedIn Ads: what is it?
LinkedIn Ads is LinkedIn's advertising platform. It is accessible through the Campaign Manager interface associated with your company page. The platform allows you to carry out advertising campaigns to achieve different objectives:
- To generate leads
- To increase the visibility of your posts
- To increase the number of subscribers to your page
The main components of an Ad
Various elements are involved in the composition of a LinkedIn Ad, all of which can influence the effectiveness of the advertisement:
- The budget deployed
- Audience targeting
- The lifespan of advertising
- Converting contacts into leads
What is the minimum duration of an Ad? What is the cost per lead? What targeting should be done? During this Webinar, Nicolas Boissard and Anne-Charlotte Jean will share feedback and best practices to help you adjust the budget of your LinkedIn Ads to its targeting and lifespan in order to increase its conversion.
LinkedIn Ads: best practices to remember
Implementing a LinkedIn Ads campaign can be complex without significant experience in this area. That's why we're giving you some best practices to guide you in setting up your advertising strategy.
Regarding the allocated budget, an average of 100 euros of daily budget per 50,000 people targeted is recommended to obtain good results. It is also necessary to verify that the audience corresponding to your targeting is between 100,000 and 400,000 people.
Regarding the content of your advertisements, don’t hesitate to test the different formats offered by LinkedIn: text ads, display ads, conversational ads, etc. It is also important to have multiple Ads with different content and to stop those that perform the least in order to create new ones.
To discover other best practices, watch the replay of this Webinar above!
And if you want to go further in optimizing your LinkedIn Ads strategy, don't hesitate to make an appointment with Nicolas Boissard by clicking on this link to assess your situation and obtain personalized recommendations to increase your number of leads on the platform!