Did you know that 84% of decision-makers use social networks to make purchasing decisions? *
This statistic underlines the growing importance of social networks in the decision-making process.
In BtoB, using social networks to identify, interact with and get to know your prospects better is now essential to optimize your prospecting.
An essential platform for reaching your business targets, LinkedIn plays a central role in your social selling strategy, since more than 50% of B2B buyers seek information there.
*LinkedIn, 2022
Today, Sales Enablers and AI accelerate and automate social selling, enabling you to optimize your actions while saving time. However, uncontrolled use of these tools can lead to a lack of personalization, authenticity and impact on reaching your target.
So, if you too want to develop your network on LinkedIn and get qualified leads to convert into customers, but don't know where to start or what tools to use, don't miss our dedicated webinar.
This webinar will provide you with invaluable keys to the success of your social selling strategy on LinkedIn thanks to AI.
On the program, we'll guide you through each key stage of social selling with concrete examples of tools, their benefits and their risks:
- Contact: Identify the ideal contact and build a core audience. 🎯
- Context: Understand your target to create an adapted offer. 🔍
- Content: Create and distribute content that is relevant to your audience. ✍🏻
- Conversation : engage your target in a personal and direct way. 💬
- Conversion: Turn your contacts into customers. 🚀
