Webinar

Why prospect? And why is lead generation so important?

Without a steady flow of leads, a company will lose sales. And why? Because the customer attrition rate is never 0.

What's more, this represents a risk, as a company with few prospects will try to qualify them at all costs. This means a lot of time and energy for results that are not necessarily up to scratch.

Finally, we all know that prospecting is a long and complicated process.

Fortunately, by being organized and methodical about lead generation, prospecting can (almost) become a breeze! 

La méthode KESTIO pour une génération de leads de qualité

To generate quality leads, you need to set up an efficient, personalized appointment system that is as unaffected as possible by external factors.

To achieve this, there are 3 essential steps.

Retrieve quality data

To ensure quality lead generation, you need to be precise in your targeting.

It's all about identifying your personas and focusing your efforts on these targets.

The next step is to obtain the coordinates. There are many tools you can use to do this. You can find out more in our article on lead generation.

However, you must be careful not to neglect certain actions such as SEO, LinkedIn or Google Ads.

Multiply the points of interaction

It's important not to neglect any lead generation channel.

Mail, LinkedIn, Google, all must be used. Your prospect needs to know who you are before you call.

Ideally, you should opt for a consultative, expert approach. The prospect needs to see you as an expert in your sector.

Finally, bring to your prospects without asking in return: webinars, white papers, ebooks...

Prioritize sales actions

To do this, you need to prioritize your leads.

Dans ce webinar, Nicolas Boissard, vous présentera un outil KESTIO, indispensable pour la génération de leads et leur qualification : le lead scoring !

To find out more, take a look at our article on selling on social networks.