Webinar

Why prospect? And why is lead generation so important?

Without a continuous flow of prospects, a company will lose revenue. Why? Because the customer attrition rate is never zero.

Moreover, it represents a risk because a company with few prospects will try to qualify them at all costs. This means a lot of time and energy for results that are not necessarily up to par.

Finally, we all know that prospecting is a long and complicated process.

Fortunately, by being organized and methodical in lead generation, prospecting can (almost) become enjoyable! 

La méthode KESTIO pour une génération de leads de qualité

To generate quality leads, it is necessary to implement an efficient and personalized appointment system that is as unaffected as possible by external factors.

To do this, there are 3 essential steps.

Recovering quality data

To ensure quality lead generation, you need to be precise about targeting.

It involves properly identifying your personas and trying to focus your efforts primarily on these targets.

Next, you need to obtain contact information. There are many tools that can be used for this. You can explore this topic further with our article on lead generation.

However, be careful not to neglect actions such as SEO, LinkedIn, or Google Ads.

Increase touch points

It is important not to neglect any lead generation channel.

Emails, LinkedIn, Google, all must be used. Your prospect needs to know you before you contact them by phone.

Ideally, you should adopt a consulting and expert approach. Prospects need to see you as an expert in your field.

Finally, give to your prospects without asking in return: webinars, white papers, ebooks...

Prioritize sales activities

To achieve this, it is necessary to prioritize leads.

Dans ce webinar, Nicolas Boissard, vous présentera un outil KESTIO, indispensable pour la génération de leads et leur qualification : le lead scoring !

To delve deeper, you can read our article about selling on social media.