In today's commercial landscape, two profiles stand out:

1.Homo Antiqus : Stuck in the traditional methods of the 90s, this professional prefers a solitary approach and often encounters difficulties in a competitive market.

2. Homo Augmentatus : Born in the digital age, this modern salesperson is constantly connected and uses advanced tools to optimize their efficiency.

On the agenda for this webinar:

• We will discuss the synergy between marketing and commercial excellence to increase interactions with prospects.
• We will explore Sales Enablers, the tools and technologies that transform the daily lives of salespeople.
• We will explore how Artificial Intelligence can support key activities throughout the sales process.
• We will discuss the evolution towards a sales-consulting posture to guide the customer's purchasing journey.