In today's commercial landscape, two profiles stand out:

1. Homo Antiqus: Frozen in the traditional methods of the 90s, this professional prefers a solitary approach and often encounters difficulties in a competitive market.

2. Homo Augmentatus: Born into the digital age, the modern salesperson is constantly connected and uses advanced tools to optimize efficiency.

On the agenda for this webinar:

• We'll be talking about the synergy between marketing and sales excellence to increase interaction with prospects.
• We'll be exploring Sales Enablers, the tools and technologies that are transforming the daily lives of salespeople.
• We'll see how Artificial Intelligence can support key activities throughout the sales process.
• We'll discuss how to move towards a sales-advice posture to guide the customer's buying journey.