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Key accounts are complex prospects requiring a specific approach strategy. But the deployment of this strategy by your sales team can be critical.

Did you know that there are marketing methods for optimizing and deploying your key account strategy?

Account Based Marketing: definition

Account Based Marketing can be translated into French as "strategic account marketing".
This approach enables you to make contact with high value-added prospects through ultra-personalized content. As the Okedito website explains, the strategy is based on the implementation of B2B marketing campaigns targeted at a limited number of high-potential prospects from key accounts.
The aim of the approach is to show your prospects that your company is the ideal solution to their needs!

The Account Based Marketing approach

Traditional marketing strategies generally seek to reach as many prospects as possible. Targeting and identifying issues only come later.
Account Based Marketing is the opposite of this strategy. Target accounts with defined needs are targeted, before any communication action.

Instead of fishing with a net, we fish with a harpoon! However, both strategies are complementary and adapted to their own objectives.

The 4 key stages

1. Select target accounts
2. Contact identification
3.Nurturing
4. Accountconversion

To help you implement these four key steps, Kestio offers you a downloadable content pack. Comprising various templates for you to complete yourself, this pack enables you to record and store all the vital information on your target accounts, throughout your Account Based Marketing strategy. Click here to download the pack.