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Key Account companies are complex prospects requiring a specific approach strategy. However, the deployment of this strategy by your sales team can be critical.

Did you know that there are marketing methods to optimize and deploy your Key Account strategy?

Account Based Marketing: definition

Account Based Marketing can be translated into French as "marketing des comptes stratégiques".
This approach allows you to get in touch with high value-added prospects through highly personalized content. As the Okedito website explains, the strategy is based on setting up B2B marketing campaigns targeted at a limited number of high-potential prospects from Key Accounts.
The goal of the approach is to show your prospects that your company is the ideal solution to their needs!

The Account Based Marketing approach

Traditional marketing strategies generally seek to reach the largest number of prospects. Targeting and identifying issues only come later.
Account Based Marketing is the opposite of this strategy. Target accounts with defined needs are targeted before any communication action.

Instead of fishing with a net, we fish with a harpoon! These two strategies are still complementary and adapted to their own objectives.

The 4 key steps

1. Selection of target accounts
2. Identification of contacts
3. Nurturing
4. Conversion of the account

To help you deploy these four key steps, KESTIO offers a content pack for download. Including various templates to complete yourself, this pack allows you to enter and retain all the critical information about your target accounts, throughout your Account Based Marketing strategy. You can download this pack by clicking here.