Today, sales professionals face a new commercial era marked by the advent of new tools such as generative AI. According to a 2022 Gartner study on B2B sales, nearly half (49%) of salespeople feel overwhelmed by the variety of technologies used in their daily work.

However, that's not the only challenge: competition is increasing, and customers, who are more informed, demand an approach that meets their expectations.

Prepare to reinvent your methods in this constantly evolving business landscape.

Webinar program:

• • Process and methodology: We will explore sales approaches to bypass purchasing processes and accelerate sales. 
  • Generative AI tools: Discover how to leverage artificial intelligence to improve sales practices at key stages.
  • Synergy between Marketing and Sales: Identify how to evolve the collaboration between marketing and sales to create a powerful synergy.
  • Techniques from the world of high-level sports: We will share mental techniques from the world of high-level sports and how to apply them to excel in the commercial field.