Today, sales professionals are facing a new commercial era, marked by the advent of new tools such asgenerative AI. According to a 2022 Gartner study on BtoB sales, almost half (49%) of salespeople feel overwhelmed by the diversity of technologies used in their daily work.

But that's not the only challenge: competition is growing, and increasingly sophisticated customers are demanding an approach that lives up to their expectations.

Get ready to reinvent your methods in this ever-changing commercial landscape.

Webinar program:

• • Process and methodology: We'll explore commercial approaches to short-circuiting purchasing processes and speeding them up. 
  • Generative AI tools : Discover how to leverage artificial intelligence to improve sales practices on key milestones.
  • Synergy between Marketing and Sales: Identify how to evolve the collaboration between marketing and sales to create a powerful synergy.
  • Techniques from the world of top-level sport: We'll share mental techniques from the world of top-level sport and how to apply them to excel in the business world.