Organizing a webinar involves key steps: choosing your topic, communicating your event, distributing the replay...
How can you ensure the success of each of these steps and make your webinar a success?
Nicolas Boissard and Théo Arnaiz give you the keys to a successful webinar in a new webinar!
The choice of webinar topic
When choosing the theme, it is important to choose a specific topic that will be explored in detail. In order to find the ideal theme for your webinar, you have to work on its persona. What are their challenges? What are their constraints? How can we help them?
Webinar communication
To promote your webinar, many channels exist, but some should be prioritized, such as Webikeo. It is also important to communicate internally within the company so that all employees are aware and can pass the message on to prospects/clients.
To promote your webinar, you can do so by email, with pop-ups, and landing pages. Obviously, it is also possible to share information about your webinar via social networks, especially LinkedIn.
It is essential to communicate via different channels in order to reach a maximum audience and increase the conversion rate.
To convince a prospect, you can use the SOAR method (situation; obstacle; action; result).
Live!
To conduct a webinar, there are many solutions available such as WebinarJam, Livestorm, GoToWebinar, Zoom, etc.
During a webinar, it is important to have a very specific timeline:
Introduction: Presentation of the company, engaging questions (polls), reminder of the webinar agenda
Content: Theoretical contributions with concrete examples.
Transition: Summary of the webinar highlights
Opening: Opening on the call to action (exchange, content)
Lead processing and webinar replay distribution
At the end of the webinar, the call to action is a fundamental element to allow the generation of new leads. This will allow you to know which prospects are potentially interested in the solution that your company offers.
To keep your webinar alive, it is possible to broadcast the replay of it in a multi-channel way. It is possible to reshare it via YouTube, for example. To share it on social networks, it is advisable to break it down into several excerpts and share them with a link to the full replay.