Organizing a webinar involves a number of key stages: choosing your theme, communicating your event, broadcasting the replay...
How can you ensure the success of each of these stages and make your webinar a success?
Nicolas Boissard and Théo Arnaiz give you the keys to a successful webinar in a new webinar!
Choosing a webinar theme
When choosing a theme, it's important to choose a specific topic that you can go into great detail about. To find the ideal theme for your webinar, you need to work on your persona. What are its challenges? What are their constraints? How can we help?
Webinar communication
There are many channels for communicating about your webinar, but some are the best, such as Webikeo. It's also important to communicate internally within the company, so that all employees are aware of the event and can pass on the message to prospects/customers.
To communicate your webinar, you can use e-mail, pop-ups and landing pages. Of course, it's also possible to share information about your webinar via social networks, such as LinkedIn.
It's essential to communicate via different channels to reach the maximum audience and increase conversion rates.
To convince a prospect, you can use the SOAR method (situation; obstacle; action; result).
Live!
There are many webinar solutions available, such as WebinarJam, Livestorm, GoToWebinar, Zoom...
During a webinar, it's important to have a clear timeline:
Introduction: Presentation of the company, teaser questions (surveys), reminder of the webinar schedule
Content: Theoretical input with practical examples
Transition: Summary of the webinar highlights
Opening: Opening on the call to action (exchange, content)
Processing leads and broadcasting the webinar replay
At the end of the webinar, the call to action is a fundamental element in generating new leads. This will enable you to identify prospects who are potentially interested in the solution your company offers.
To keep your webinar alive, you can broadcast the replay in a multi-channel way. It can be shared via YouTube, for example. To share it on social networks, we advise you to cut it into several extracts and share them with a link to the full replay.
