Selling with social networks

SOCIAL SELLING

Improve your visibility on professional social networks and enhance the impact of your profile to generate up to 4 times more leads!

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.4/5 (1171 reviews)

Success rate*

99%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The era of visibility - Keys to success in Social Selling

Understand the role of professional social networks in the business development strategy

Practical activities:

Evaluate your Social Selling Index
Complete your persona profiles

Building a compelling profile

Mastering the keys to an attractive LinkedIn profile and implementing it

Practical activities:

Complete your LinkedIn profile
Obtain recommendations.

Developing your network: quick methods (1/2)

The Guanxi
Searching for connection
Connection messages

Practical activities:

Visit profiles to connect
Develop your network through Guanxi

Developing your network: quick methods (2/2)

The Daily LinkedIn
The content plan
Content production

Practical activities:

Prepare a content production plan

Securing and obtaining appointments

Keys to an effective message
Stimulate the feedback effect: some levers of influence
Engagement Challenge

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Social Selling: Transforming Social Networks into Business Opportunities

Social selling, often regarded as an essential strategy in today's digital marketing landscape, is revolutionizing the way businesses interact with their audience and generate sales. But what exactly is social selling? Why has it become so crucial for businesses, especially in B2B? What are its advantages, and how can it be effectively integrated into a marketing and customer relationship management (CRM) strategy?

Understand Social Selling

Social selling can be defined as the art of using social networks to build trusting relationships with potential customers, interact with them in a meaningful way, and ultimately convert them into clients. Unlike traditional sales methods, which often rely on intrusive and impersonal tactics, social selling focuses on creating an authentic and engaging presence on social platforms.

Why Social Selling?

The digital landscape is rapidly evolving, and with it, consumer habits. Today, buyers are more informed, more demanding, and more connected than ever. They seek personalized interactions and meaningful buying experiences. This is where social selling comes into play. By harnessing the power of social networks, businesses can not only reach their target audience more effectively but also establish lasting relationships that foster loyalty and sales growth.

Benefits of Social Selling

The advantages of social selling are numerous and varied. First of all, it allows companies to develop their online visibility and strengthen their presence on social platforms. By regularly engaging their audience through relevant and engaging content, they can generate prospect interest and position themselves as experts in their field. In addition, social selling offers a more human and personalized approach to sales, which promotes customer trust and loyalty.

Integration of Social Selling into the Marketing Strategy

To fully leverage the benefits of social selling, it's essential to strategically integrate it into the company's overall marketing strategy. This involves defining clear objectives, identifying the social platforms relevant to the target audience, and creating content tailored to each channel. Additionally, it's important to implement effective CRM tools to track and manage interactions with prospects throughout the sales process.

Social Selling and CRM

Social selling and CRM are closely linked because they both aim to improve customer relationships and boost sales. Modern CRM platforms often integrate features specifically designed for social selling, such as social media monitoring, interaction analysis, and lead management. By combining these tools with a strategic approach to social selling, companies can optimize their sales process and maximize their return on investment.

Conclusion

In summary, social selling represents a significant opportunity for companies of all sizes and sectors. By adopting an approach focused on authenticity, relevance, and engagement, they can transform their social networks into real engines of growth. Whether it's to strengthen brand visibility, generate qualified leads, or build customer loyalty, social selling offers tangible benefits that cannot be ignored in today's competitive landscape.