KESTIO

Successful customer relations

REMOTELY

This training will provide you with the keys to successful communication in remote customer relations. You will also be able to develop your proactivity and address customer demands with professionalism and empathy.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received. 

Customer reviews*

 4.3/5 (1218 reviews)

Success rate*

98% 

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

1

Training schedule

The client and the use of remote channels

  • The customer journey
  • Interaction channels
  • The persona sheet and the empathy map

 

Practical activities:

  • Identify current interaction channels and those to integrate in the future.
  • Complete the current and desired internal client activities in the Customer Journey matrix

Reactive customer dialogue

  • The consideration pyramid
  • Self-observation of client situations
  • Customer Relationship dialogue maps

 

Practical activities:

  • Analyze the communication situation with 2 customers
  • Complete the question sheet with useful examples for your activity​

Managing difficult situations

  • The DESC method
  • The CRAC method

 

Practical activities:

  • Prepare 2 client sessions using DESC
  • Note 2 objections from your customers and use the CRAC form

Proactive outreach to clients.

  • The proactivity research sheet
  • The preparation sheet
  • Outbound call framework

 

Practical activities:

  • Identify all possibilities for proactivity in your service.
  • Prepare a real outbound calling campaign

Motivations and personality styles

  • The SONCASE method
  • The DISC personality matrix
2

After the training

  • Knowledge validation questionnaire


Before each session

Participants complete the corresponding e-learning module.


During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.


After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Remote customer relationship managers, telesales representatives and tele-advisors, platform managers, remote customer advisors.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

 

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Online customer relationship management

Managing online customer relationships has become an essential pillar for companies looking to stay competitive in an increasingly digital world. This strategic approach aims to maintain strong relationships with customers through digital channels. Companies must implement effective strategies to meet the expectations of modern consumers and provide a quality customer experience, even remotely.

Online Customer Relationship Management: The Basics

Managing online customer relationships relies on specific strategies aimed at interacting with customers through various digital channels. Companies must develop adapted techniques to meet customer needs in a constantly evolving digital environment. Digital customer relationship management strategies include the use of CRM (Customer Relationship Management) platforms, personalization of customer interactions, and process automation to improve operational efficiency.

Digital Customer Relationship Management Strategies

To succeed in online customer relationship management, companies must implement effective strategies. This involves using CRM tools to centralize customer information, adopting an omnichannel approach to provide a seamless customer experience across all channels, and personalizing communications to meet the specific needs of each customer. Companies must also use social networks and messaging platforms to interact with customers proactively.

Online Customer Experience Optimization

To provide an optimal online customer experience, companies must emphasize ease of use, speed, and relevance of interactions. This involves providing a user-friendly and intuitive website, quick responses to customer requests, and personalized recommendations based on their preferences and purchase history. The goal is to make the customer journey as smooth as possible, from product discovery to final purchase.

Measuring the Effectiveness of Remote Customer Relationship Management

To measure the effectiveness of remote customer relationship management, companies can use various performance indicators such as customer satisfaction rate, conversion rate, engagement rate on social networks, and problem resolution time. By analyzing these metrics, companies can identify areas for improvement and adjust their strategy accordingly to optimize the customer experience.

Overcoming the Challenges of Remote Customer Relationship Management

Managing customer relationships remotely presents some unique challenges, including the difficulty of establishing personal connections with customers and quickly resolving complex issues. To overcome these challenges, companies must invest in staff training to develop virtual communication skills, strengthen data security to build customer trust, and provide responsive and effective customer support to resolve issues quickly.
 
In conclusion, managing online customer relationships is essential for businesses looking to maintain strong connections with their customers in an ever-evolving digital world. By adopting effective strategies, optimizing the customer experience, and overcoming challenges, businesses can successfully manage customer relationships remotely and build long-term customer loyalty.