Kestio

Successful customer relations

REMOTELY

This training course will enable you to acquire the keys to successful communication in remote customer relations. You'll also be able to develop your proactivity and meet customer requirements with professionalism and empathy.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.3/5 (1218 reviews)

Success rate* (%)

98% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The customer and the use of remote channels

  • The customer journey
  • Interaction channels
  • The persona sheet and the empathy map

 

Practical activities :

  • Identify current and future interaction channels
  • Complete current and desired internal customer activities in the Customer Journey matrix

Customer dialogue in reactive mode

  • The consideration pyramid
  • Self-observation of customer situations
  • Customer relations dialogue cards

 

Practical activities :

  • Analyze the communication situation with 2 customers
  • Complete the question sheet with examples relevant to your business

Managing delicate situations

  • The DESC method
  • The CRAC method

 

Practical activities :

  • Prepare 2 customer sessions using DESC
  • Note 2 customer objections and use the CRAC form

A proactive approach to customers

  • The proactivity research sheet
  • Preparation sheet
  • The outgoing call frame

 

Practical activities :

  • Identify all proactive opportunities for your department
  • Prepare a real outbound call campaign

Motivations and personality styles

  • The SONCASE method
  • The DISC personality grid
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Remote customer relationship managers, telemarketers and teleconsultants, floor managers, remote customer advisors.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

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Would you like to discuss your training needs?

Online customer relationship management

Online customer relationship management has become an essential pillar for companies seeking to remain competitive in an increasingly digital world. This strategic approach aims to maintain strong relationships with customers across digital channels. Companies need to implement effective strategies to meet the expectations of modern consumers and deliver a quality customer experience, even at a distance.

Online Customer Relationship Management: The Basics

Online customer relationship management is based on specific strategies aimed at interacting with customers through various digital channels. Companies need to develop appropriate techniques to meet customer needs in a constantly evolving digital environment. Digital customer relationship management strategies include the use of CRM (Customer Relationship Management) platforms, the personalization of customer interactions, and the automation of processes to improve operational efficiency.

Digital Customer Relationship Management Strategies

To succeed in online customer relationship management, companies need to implement effective strategies. This involves using CRM tools to centralize customer information, adopting an omnichannel approach to deliver a seamless customer experience across all channels, and personalizing communications to meet the specific needs of each customer. Companies must also use social networks and messaging platforms to interact with customers proactively.

Optimizing the Online Customer Experience

To deliver an optimal customer experience online, companies need to focus on ease of use, speed and relevance of interactions. This means providing a user-friendly, intuitive website, rapid responses to customer queries and personalized recommendations based on their preferences and purchase history. The aim is to make the customer journey as seamless as possible, from product discovery to final purchase.

Measuring the Effectiveness of Remote Customer Relationship Management

To measure the effectiveness of remote customer relationship management, companies can use various performance indicators such as customer satisfaction rate, conversion rate, engagement rate on social networks, and problem resolution time. By analyzing these metrics, companies can identify areas for improvement and adjust their strategy accordingly to optimize the customer experience.

Overcoming the Challenges of Remote Customer Relationship Management

Remote customer relationship management presents some unique challenges, including the difficulty of establishing personal relationships with customers and resolving complex issues quickly. To overcome these challenges, companies need to invest in staff training to develop virtual communication skills, strengthen data security to build customer trust, and offer responsive and efficient customer support to resolve problems quickly.
 
In conclusion, online customer relationship management is essential for companies seeking to maintain strong relationships with their customers in an ever-changing digital world. By adopting effective strategies, optimizing the customer experience and overcoming challenges, companies can succeed in effectively managing remote customer relationships and building long-term customer loyalty.