Implement a strategy

OF INBOUND MARKETING

This training will enable you to acquire solid knowledge and skills to define your buyer personas, create quality content, set up landing pages, build nurturing scenarios, and track key performance indicators.

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Objectives

Mastering the fundamentals of an Inbound strategy and all the related tools for rapid implementation
Implement dashboards and key indicators for Inbound Marketing to manage and optimize your actions and generated leads
Integrate new marketing approaches into your techniques to attract your clients and then make them fans of your brand

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

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Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

New for 2024

Program

Training schedule

The fundamentals of Inbound Marketing

The Inbound Marketing funnel
The persona sheet

Practical activities:

What key performance indicators should be putin place to evaluate your conversion rates?
Finalize your consolidated persona sheet

Channels and editorial line

The buying journey
The Content Marketing matrix

Practical activities:

Finalize the steps in your purchasing process
Finalize the list of usable content

Copywriting

Editorial Charter Template
Editorial Calendar Template
The copywriting checklist

Practical activities:

Finalize your editorial calendar
Write one of your content pieces using the AIDA method

Setting up your first sales funnel

AARRR Matrix
Conversion Funnel Backlog

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on Linkedin
Write a sequence of 3 prospecting emails

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert, and retain your potential customers more effectively than traditional marketing? In this article, we will explore inbound marketing in depth, its advantages, its methods, and the tools to implement a successful strategy, as well as current trends in this constantly evolving field.

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike the traditional approach of outbound marketing, which involves actively soliciting potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.

Implementing an Effective Inbound Strategy

To implement an effective inbound strategy, it is essential to start by clearly defining your objectives and target audience. Then, identify the most relevant communication channels to reach this audience, such as blogs, social networks, organic search engine optimization, email marketing, etc. Next, create quality content and optimize it to attract and convert your prospects into customers.

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it is more economical, because it requires fewer financial resources than traditional advertising campaigns. In addition, it is more effective at targeting qualified prospects, because it relies on the creation of relevant content that naturally attracts those who are interested in your products or services.

Tools to Automate Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, as well as performance analysis and tracking tools like Google Analytics.

Current Trends in Inbound Marketing

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behaviors and expectations. Key trends include the rise of video content, the increasing use of chatbots and artificial intelligence for customer interaction, and the enhanced personalization of content and offers to meet the specific needs of each prospect.

In conclusion, inbound marketing offers a modern and effective approach to attract, convert, and retain customers. By using the right methods, appropriate tools, and staying abreast of the latest trends, you can implement an inbound marketing strategy that will allow you to stand out from the competition and generate sustainable results for your business.