Implementing a strategy
INBOUND MARKETING
This training course will give you the solid knowledge and skills you need to define your buyer personas, create quality content, set up landing pages, build nurturing scenarios and monitor key performance indicators.
DISCOVER OUR TRAINING
Objectives
- Master the fundamentals of an Inbound strategy and all the related tools for rapid implementation
- Set up dashboards and key Inbound Marketing indicators to manage and optimize your actions and the leads you generate
- Integrate new marketing approaches into your techniques to attract customers and make them fans of your brand
Intra
Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.
Contact us for a proposal tailored to your needs.
Contents
- 5 x 2-hour video sessions or 2 days face-to-face
- 3 hours of e-learning capsules before each session
Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement.
New for 2024
Program
Training schedule
The fundamentals of Inbound Marketing
- The Inbound Marketing funnel
- The persona sheet
Practical activities:
- What key performance indicators should you to evaluate your transformation rates?
- Finalize your consolidated persona
Channels and editorial line
- The buying path
- The Content Marketing Matrix
Practical activities:
- Finalize the stages of your purchasing journey
- Finalize the list of usable content
Copywriting
- The editorial charter template
- The editorial calendar template
- The copywriting checklist
Practical activities:
- Finalize your editorial planning
- Write one of your contents using the AIDA method
Setting up your first sales tunnel
- AARRR matrix
- Conversion Funnel Backlog
Lead scoring and nurturing
- The Lead Scoring template
- The "LinkedIn message sequence and e-mail" frame
Practical activities:
- Write 2 personalized messages on Linkedin
- Write a sequence of 3 prospecting emails
After training
- Questionnaire for validating prior learning
Before each session
Participants complete the corresponding e-learning.
During the session
The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.
After each session
Participants are given exercises to apply in their own context.
TRAINING METHODS
Public
Sales people, business developers, technical sales people, consultants, sales managers.
All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.
Prerequisites
A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.
Evaluation
At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.
The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).
NUMEROUS TRAINING COURSES AVAILABLE
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