Kestio

Master the techniques of

COMMERCIAL NEGOTIATION

This training course will enable you to acquire solid skills and knowledge to prepare for negotiations, master sales negotiation techniques, manage power relations and create value.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.2/5 (2215 reviews)

Success rate* (%)

99% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The rules of the negotiation game

  • Le GO / NO GO Négo
  • Negotiation framework
  • The rules of the game

 

Practical activities :

  • Completing the negotiation framework for a sale in progress
  • Carry out a self-assessment on the rules of the Negotiation game

Preparing for a negotiation

  • The balance of power assessment tool
  • The preparation triptych
  • ZAPO evaluation grid by item

 

Practical activities :

  • Debriefing of an intervention by a former Raid negotiator
  • Completing the ZAPO evaluation grid

Verbal and non-verbal management and cognitive biases

  • Self-assessment of your cognitive bias practices
  • Active listening self-assessment
  • Assertiveness self-assessment

The levers of value creation

  • The framework for promoting your offer
  • Self-assessment of buyer tip processing
  • List of concessions/counterparties

Practical activities : 

  • List the potential quid pro quos you can obtain in your negotiations
  • Completing the self-assessment of buyer tip processing

Personality management

  • DISC profile analysis grid
  • Adapting to the DISC profiles of your contacts
  • The final quiz! 

 

Practical activities :

  • Define "Do's" and "Don'ts" in communication with each DISC dominant
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

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In-depth training on the sales cycle, customer discovery and questioning techniques. 

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Commercial Negotiation Strategies: Tips and Tricks for Success

Commercial negotiation is an essential aspect of any successful transaction. Whether you're a novice or a seasoned professional, mastering negotiation techniques can mean the difference between success and failure in the business world. But how do you negotiate effectively? How best to prepare, and what are the secrets to success? In this article, we explore these questions and provide concrete examples to help you develop your commercial negotiation skills.

Understanding Commercial Negotiation

Commercial negotiation is a dynamic process in which the parties involved attempt to reach a mutually beneficial agreement. It requires a thorough understanding of each party's needs and objectives, as well as skills in communication, persuasion and problem-solving.

How to conduct a sales negotiation?

To succeed in a sales negotiation, it's crucial to be well prepared. Start by analyzing your position and that of your negotiating partner. Identify your objectives and the points on which you are ready to yield. Prepare to anticipate objections and formulate persuasive responses. Finally, keep in mind the importance of flexibility and the search for win-win solutions.

How to prepare for a sales negotiation?

Preparation is the key to successful sales negotiation. Start by researching your contact, his or her company and potential needs. Identify points of agreement and possible areas of compromise. Also prepare your sales pitch and anticipate possible counter-arguments. The better prepared you are, the more confident you'll be and the more likely you'll be to negotiate successfully.

Successful Sales Negotiations: The Secrets

To succeed in a sales negotiation, it's essential to keep a few key principles in mind. First and foremost, listen actively and show empathy towards the other party. Try to understand their needs and find solutions that meet their expectations. Be patient and persistent, and never underestimate the importance of preparation and flexibility.

What is Commercial Negotiation?

Commercial negotiation is a complex process involving several stages, from initial preparation to the conclusion of an agreement. It can take many forms, from negotiating a contract to resolving conflicts between business partners. Whatever the situation, the key to success lies in the ability to understand each other's needs and find mutually beneficial solutions.

Sales negotiation example

Let's imagine a commercial negotiation between a supplier and a customer. The supplier proposes an initial price for its products, but the customer expresses concerns about the cost. The supplier listens carefully to the customer's concerns and proposes alternative solutions, such as bulk order discounts or flexible payment terms. In the end, both parties reach an agreement that satisfies their respective needs.

Conclusion

In conclusion, commercial negotiation is an art that can be learned and perfected over time. Whether it's closing a sale, negotiating a contract or resolving a dispute, mastering negotiation techniques is a valuable asset in the business world.