Integrating generative AI into everyday life
MArketing and communication
This training course will help you understand how to usegenerative AI in your day-to-day marketing and communications teams.
DISCOVER OUR TRAINING
Objectives
- Understanding how AI and ChatGPT work
- Understand how to use AI in the workplace
- Create an optimized prompt that meets my objectives
- Be able to identify the activities in which ChatGPT can help me
Intra
Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.
Contact us for a proposal tailored to your needs.
Contents
- 5 x 2-hour video sessions or 2 days face-to-face
- 3 hours of e-learning capsules before each session
Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement.
NEW 2024
Program
Training schedule
Introduction to AI and preparation for ChatGPT
- What is AI?
- Using and understanding ChatGPT
AI for my marketing plan and editorial line
- AI to create my marketing plan
- AI to prepare my editorial line
AI for my multi-channel content
- AI for writing content
- How to write prompts
AI for my outbound acquisition
- AI for writing outbound acquisition content
- AI to generate outbound acquisition ideas
Going further: Using GPT Builder and other AI tools
- Using GPT Builder
- Discover other AI tools
After training
- Questionnaire for validating prior learning
Before each session
Participants complete the corresponding e-learning.
During the session
The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.
After each session
Participants are given exercises to apply in their own context.
TRAINING METHODS
Public
Marketing manager, communications manager, acquisition manager, content manager.
All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.
Prerequisites
A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.
Evaluation
At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.
The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).
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Integrating generative AI into marketing and communications: a must-have training course
In an environment where digital dominates, integratinggenerative AI into marketing and communications is becoming essential for any company wishing to remain competitive. This revolutionary technology not only makes it possible to create content more efficiently, but also to optimize marketing campaigns by making them more personalized and effective. Find out in this training course how to leverage artificial intelligence to improve your marketing and communications strategies.
What is generative AI in marketing and communications?
Generative AI in marketing and communications refers to the use of artificial intelligence algorithms to create original content, automate processes and optimize the way brands interact with their audiences. This technology can generate texts, images, videos and much more, enabling marketing professionals to save time and improve the quality of their campaigns.
How can generative AI personalize digital marketing?
Campaign personalization has become a crucial issue in modern marketing. Thanks togenerative AI in marketing and communications, it is now possible to create ultra-targeted messages for each audience segment. By analyzing data in real time, AI can adjust content to meet individual customer preferences. This increased personalization not only boosts engagement rates, but also maximizes conversions.
Automate your marketing campaigns with generative AI
One of the main applications ofgenerative AI in marketing and communications ismarketing automation. AI can help create advertising campaigns automatically, adjusting content based on user feedback. For example, ads can be automatically generated to match each user's tastes, increasing their relevance and effectiveness. Automating these processes allows marketing teams to concentrate on more strategic tasks, while ensuring ongoing campaign optimization.
Optimizing social networks with generative AI
Social networks are a key platform for businesses, andgenerative AI in marketing and communications can dramatically improve the way these platforms are used. Using AI tools, you can optimize social networks by creating visual and textual content automatically, tailored to each network and audience. What's more, predictive analysis enables you to publish content at the most opportune moment, maximizing reach and engagement.
The benefits of generative AI in marketing content creation
One of the greatest advantages ofgenerative AI in marketing and communications is its ability to produce content quickly and efficiently. Whether it's blog articles, newsletters, social network posts or videos,generative AI makes it possible to create original content in record time. This not only means reduced costs and time spent, but also improved quality, as AI can analyze trends and adjust content so that it is always relevant to the target audience.
Integrating chatbots and virtual assistance into your communication strategy
Chatbots and virtual assistance are direct applications ofgenerative AI in marketing and communications. These tools enable companies to improve their customer service by offering automatic but personalized responses to user queries. Chatbots can handle a large number of interactions in real time, offering a better user experience and increasing customer engagement. What's more, they are able to collect valuable data that can be used to refine communication strategies.
How generative AI boosts marketing teams' productivity
Thanks togenerative AI in marketing and communications, marketing teams can significantly boost their productivity. Time-consuming tasks, such as content creation or data analysis, can be automated, freeing up time for higher value-added activities. Marketing automation makes it possible to manage multiple campaigns simultaneously, ensuring that they are constantly optimized according to user feedback.
Techniques for automating visual content creation with AI
Generative AI in marketing and communications is not limited to text creation. It can also be used to automate the creation of visual content, an essential area for any successful marketing strategy. Whether generating images, videos or infographics, AI can create visuals tailored to audience expectations. This is particularly useful for social networks, where visual content is often the key to engagement.
Generative AI tools to improve communication strategy
Numerous generative AI tools are now available to help companies improve their communications strategy. These tools can be used to produce relevant content, automate customer responses via chatbots, or personalize marketing campaigns according to consumer preferences. The integration of these tools enables a more strategic and reactive approach to changing market needs.
Examples of AI-generated content for corporate communications
Generative AI in marketing and communications can create a wide variety of content for businesses, from blog posts to customized reports. For example, an AI tool can automatically generate newsletters tailored to the specific interests of each subscriber, or create posts on social networks that further engage the target audience. This content, generated quickly and efficiently, enables companies to be more responsive and improve their communications.
Conclusion: Why train in generative AI for marketing and communications?
Generative AI in marketing and communications is an indispensable technology for any company wishing to optimize its processes, improve customer engagement and create relevant content efficiently. By taking part in our training course, you'll learn how to integrate this technology into your digital marketing and communications strategies, while discovering techniques for automating your campaigns, personalizing your messages and improving your productivity. This training course will give you all the keys you need to make the most of AI's potential in your day-to-day marketing.
Thanks to AI, digital marketing is becoming smarter, more responsive, and more efficient. Take advantage of the opportunities offered by this technology to stay ahead of trends and offer your customers ever more engaging, personalized experiences.
