KESTIO

Integrate generative AI into its

DAILY SALES ROUTINE

This training will allow you to understand how to use generative AI in your daily work as sales teams. 

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received. 

NEW FOR 2024

Program

1

Training schedule

Introduction to AI and ChatGPT setup.

  • What is AI? 
  • Use and understand how to use ChatGPT

AI for prospecting leads and contacts

  • AI to define my target audience
  • Using AI to research contacts within my target audience

AI to prepare for meetings

  • Using AI to find information about my prospects
  • Using AI to find information about my target accounts

AI to improve my performance

  • Using AI to identify potential action levers
  • AI for better performance

Go further: Use GPT Builder and other AI tools

  • Use GPT Builder
  • Discover other AI tools
2

After the training

  • Knowledge validation questionnaire


Before each session

Participants complete the corresponding e-learning module.


During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.


After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales manager, business developer, sales assistant, sales manager.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

 

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

MANY TRAINING COURSES AVAILABLE

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Training to improve customer segmentation, customer journey, and the development of a customer-centric culture within your company.

Training to develop empathy, agility, and adaptability to improve customer relations. 

Would you like to discuss your training needs?

Integrating generative AI into business strategies: A revolution for companies.

Generative AI in sales strategies is radically transforming how businesses approach sales, customer relations, and the optimization of sales processes. It enables the automation of repetitive tasks, the personalization of customer interactions, and the improvement of sales team performance. Through this training, you will discover how to use this technology to boost your sales results and adapt to the new demands of the market.

How to use generative AI to automate sales processes?

One of the major strengths of generative AI in sales strategies is its ability to automate processes. Repetitive and time-consuming tasks, such as lead management or sending personalized emails, can be entirely managed by artificial intelligence. Thanks to sales automation, sales teams can focus on higher value-added tasks, while increasing the overall efficiency of operations. Automating processes also guarantees optimal responsiveness, allowing companies to respond more quickly to customer needs.

Generative AI tools to improve sales prospecting

Prospecting is a key step in any sales strategy, and generative AI in sales strategies can significantly improve this process. By analyzing large amounts of data, AI tools for prospecting can identify the most promising leads based on predefined criteria. These tools can also generate sales scripts, emails, or even personalized presentations tailored to each prospect, thereby increasing the chances of conversion.

Optimize sales strategies with generative AI

With generative AI in sales strategies, it becomes easier to optimize sales processes. By analyzing the performance of sales teams and identifying areas for improvement, AI offers recommendations based on concrete data. This technology can also anticipate customer needs, suggesting solutions before a problem is even expressed. Optimizing sales processes therefore translates into time savings, reduced errors, and better resource allocation.

Personalizing Customer Experience with Artificial Intelligence

Today, customers expect a personalized experience. Thanks to generative AI in sales strategies, companies can meet this demand by offering tailored interactions. Each customer can receive proposals adapted to their specific needs, thereby increasing their engagement and loyalty. This personalization of the customer experience is made possible through real-time analysis of customer data, allowing AI to generate recommendations, offers, or messages specifically designed for each individual.

Predicting sales trends with generative AI models

Generative AI in sales strategies also excels at predicting sales trends. By relying on predictive models, AI can analyze past customer behavior and anticipate future sales opportunities. This allows companies to better prepare their campaigns, adjust their offerings, and optimize their sales strategy. By forecasting market fluctuations, companies can also adjust their production, inventory, and communication.

The advantages of generative AI in customer relations and sales

Generative AI in sales strategies offers numerous advantages in the context of customer relations and sales. It enables the maintenance of continuous relationships with customers through automated, yet personalized, interactions, thereby improving satisfaction and loyalty. Improving customer relations through AI also involves the use of chatbots for sales assistance, capable of instantly answering customer questions, 24 hours a day, 7 days a week. These virtual assistants reduce waiting times and provide a precise and tailored response to each request.

How generative AI boosts the creation of commercial proposals

AI-assisted creation of sales proposals is another advantage of this technology. Generative AI can analyze customer needs, identify key points of an offer, and automatically create tailored sales proposals. This not only saves time but also produces more impactful and targeted documents. Sales representatives can then focus on the negotiation phase, supported by accurate and relevant proposals designed to maximize the chances of success.

Sales automation techniques with generative AI

Sales automation with generative AI in sales strategies standardizes processes while making them smarter. For example, AI tools can be used to automate sending follow-up emails, managing reminders, or even managing sales calendars. The data collected during customer interactions is analyzed in real-time, triggering precise actions at the right time, without human intervention.

Examples of the use of generative AI in sales teams

Many companies have already successfully integrated generative AI into sales strategies. For example, some companies use virtual assistants to automate answers to common customer questions, while others have implemented AI systems to generate sales reports and predictive analytics in real time. These examples show how AI can adapt to specific needs, whether it's simplifying administrative tasks or improving strategic decision-making.

Integrate generative AI to improve sales team performance.

Integrating generative AI into sales strategies increases the productivity of sales teams. By handling repetitive tasks, AI allows sales representatives to focus on the creative and relational aspects of their job. In addition, the data provided by AI gives them a clear view of the opportunities to seize, as well as the strategies to adopt to close sales more effectively. The overall performance of the team is thus significantly improved through intelligent use of resources.

Conclusion: Why take a training course on generative AI in sales strategies?

Generative AI in sales strategies is an essential technology for all companies looking to optimize their sales processes and improve their performance. By training in this technology, you will learn how to automate your sales, personalize your customer interactions, and optimize your strategies through concrete data and predictive models. Whether you are a sales manager or a business leader, this training will give you the tools you need to stay competitive in a constantly evolving market.