Generate

LEADS MARKETING

This training will enable you to build your persona, implement the growth hacking approach, monitor the maturity level of leads, and manage your results and the optimization of your marketing/sales process.

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Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

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Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

New for 2024

Program

Training schedule

The fundamentals of lead generation

The SMART marketing goals approach
The AARRR framework
The persona creation sheet

Practical activities:

Complete the SMART Marketing Goals template
Create a Persona profile for one of the targeted personas.

The Growth Hacking approach

'Growth Hacking Brainstorm' Template
Experiment Tracking Template
The guide to Growth solutions

Practical activities:

Complete the Growth Hacking Brainstorm template, prioritizing according to the ICE method
Initiate the deployment of an idea by completing the Experiment Tracking template.

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on LinkedIn
Write a sequence of 3 prospecting emails

The synergy between marketing and sales

The assessment of your Marketing/Sales organization
Commercial Marketing Sprint Template
The shared Marketing/Sales dashboard

Practical activities:

Enter the indicators from the dashboard for the current month and M-1

Training and feedback

Tools for testing your web pages
Lead generation tools using business signals

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Would you like to discuss your training needs?

Lead generation is an essential aspect of any successful marketing strategy. But what exactly is lead generation, and how can you implement effective strategies to attract qualified prospects and convert visitors into potential customers?

What is Lead Generation?

Lead generation involves sparking interest in your company's products or services and encouraging prospects to voluntarily provide their contact information, such as their email address, phone number, etc. These prospects then become leads, which you can nurture and convert into customers.

Generate Qualified Leads

Generating qualified leads is crucial to maximizing your return on investment. To generate qualified leads, it's important to target prospects who match your ideal customer profile. Use prospect acquisition techniques such as audience segmentation, offer personalization, and demographic targeting to attract prospects who are more likely to become customers.

Best Lead Generation Strategies

There are many effective lead generation strategies. The most popular include content marketing, social media, search engine optimization (SEO), email marketing, paid advertising, webinars, and online events. The key is to choose the strategies that best suit your business and target audience.

Lead Generation Campaigns

Lead generation campaigns are designed to capture the attention of prospects and encourage them to take action. Whether through targeted advertising, sponsored content, contests, or special offers, lead generation campaigns can be an effective way to capture your audience's attention and collect valuable contact information.

Using Email Marketing for Lead Generation

Emailing is one of the most powerful tools for lead generation. By sending personalized and relevant emails to your contact list, you can nurture your leads throughout the buying process and encourage them to take action. Be sure to segment your list, personalize your messages, and optimize your open and click-through rates.

Prospect Acquisition Techniques

Lead acquisition techniques are varied and can include strategies such as organic SEO, content marketing, social media advertising, influencer marketing, remarketing, and many more. The key is to diversify your efforts and experiment with different approaches to find what works best for your business.

Tools for Lead Generation

To support your lead generation efforts, numerous tools and software are available. Among the most popular are customer relationship management (CRM) systems, marketing automation platforms, data analysis tools, campaign management solutions, and performance tracking software. Use these tools to track, manage, and optimize your lead generation campaigns.

Conclusion

In conclusion, lead generation is a crucial element of any successful marketing strategy. By using the right strategies, techniques, and tools, you can attract qualified prospects, convert them into customers, and drive the growth of your business. Make sure to follow best practices in lead generation and adapt your efforts to the needs and preferences of your target audience.

Whether you use lead generation campaigns, prospect acquisition techniques, or marketing automation tools, the goal remains the same: attract, convert, and retain your potential customers to stimulate the growth of your business.