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MARKETING LEADS

This training course will enable you to build your persona, deploy thegrowth hacking approach, track the evolution of your leads' maturity level, monitor your results andoptimize your marketing/sales process.

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Objectives

  • Master the stages of the customer lifecycle to know when and how to communicate with them
  • Define and understand your persona to deliver the most relevant message
  • Engage customers using appropriate inbound and outbound marketing actions

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

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Contents

  • 5 x 2-hour video sessions or 2 days face-to-face
  • 3 hours of e-learning capsules before each session
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Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

New for 2024

Program

1

Training schedule

The fundamentals of lead generation

  • SMART marketing goals
  • The AARRR framework
  • Persona creation form

 

Practical activities :

  • Complete the SMART Marketing Goals template
  • Create a Persona sheet for one of your target personas

The Growth Hacking approach

  • The Brainstorm Growth Hacking template
  • The experimentation follow-up template
  • Growth solutions guide

 

Practical activities :

  • Complete the Brainstorm Growth Hacking template by prioritizing using the ICE method
  • Launch the deployment of an idea by completing the Experimentation follow-up template.

Lead scoring and nurturing

  • The Lead Scoring template
  • The "LinkedIn message sequence and e-mail" frame

 

Practical activities :

  • Write 2 personalized messages on LinkedIn
  • Write a sequence of 3 prospecting emails

The synergy between marketing and sales

  • Diagnosis of your marketing/sales organization
  • The Sales Marketing Sprint template
  • The joint Marketing/Sales dashboard

 

Practical activities : 

  • Enter indicators for the current month and M-1 on the control panel

Training and feedback

  • Tools for testing your web pages
  • Lead generation tools for business signals
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Implementing an inbound marketing strategy

Training to define your buyer personas, create quality content, set up landing pages and build nurturing scenarios.

Successful sales prospecting and lead generation

Training to increase the number of leads you generate and discover proven methods for cold calling.

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Would you like to discuss your training needs?

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Lead generation is an essential aspect of any successful marketing strategy. But what exactly is lead generation, and how can you implement effective strategies to attract qualified leads and convert visitors into potential customers?

 

What is Lead Generation?

Lead generation involves arousing the interest of prospects in your company's products or services, then encouraging them to voluntarily provide their contact information, such as e-mail address, telephone number, etc. These prospects then become leads, which you can then nurture and convert into customers. These prospects then become leads, which you can nurture and convert into customers.
 

Generate Qualified Leads

Generating qualified leads is crucial to maximizing your return on investment. To generate qualified leads, it's important to target prospects who match your ideal customer. Use lead acquisition techniques such as audience segmentation, offer personalization and demographic targeting to attract prospects who are more likely to become customers.
 

The Best Lead Generation Strategies

There are many effective strategies for lead generation. Among the most popular are content marketing, social media, search engine optimization (SEO), e-mail marketing, paid advertising, webinars and online events. The key is to choose the strategies that best suit your business and your target audience.
 

Lead Generation Campaigns

Lead generation campaigns are designed to grab prospects' attention and prompt them to take action. Whether through targeted advertising, sponsored content, contests or special offers, lead generation campaigns can be an effective way of capturing your audience's attention and collecting valuable contact information.
 

Using emailing to generate leads

Emailing is one of the most powerful tools for lead generation. By sending personalized, relevant emails to your contact list, you can nurture your leads throughout the buying process and encourage them to take action. Make sure you segment your list, personalize your messages and optimize your open and click rates.
 

Lead Acquisition Techniques

Lead acquisition techniques are varied and can include strategies such as organic SEO, content marketing, social network advertising, influencer marketing, remarketing, and many more. The key is to diversify your efforts and experiment with different approaches to find what works best for your business.
 

Lead Generation Tools

To support your lead generation efforts, a wide range of tools and software are available. Among the most popular are customer relationship management (CRM) systems, marketing automation platforms, data analysis tools, campaign management solutions and performance tracking software. Use these tools to track, manage and optimize your lead generation campaigns.
 

Conclusion

In conclusion, lead generation is a crucial element of any successful marketing strategy. By using the right strategies, techniques and tools, you can attract qualified prospects, convert them into customers and stimulate your company's growth. Be sure to follow best practices in lead generation, and tailor your efforts to the needs and preferences of your target audience.
 
Whether you use lead generation campaigns, lead acquisition techniques or marketing automation tools, the objective remains the same: to attract, convert and retain your potential customers to drive your business growth.
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Discover our sales support platform and sustainably improve your company's sales and marketing performance. Get unlimited access to resources and tools, and chat with our LIVE experts to help your company, your sales reps, your marketing and CRM managers perform better. More than 10,000 sales reps coached every year with methods and tools proven by over 150 active customers.

 

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