Evolve your sales process towards

VIDEO CONFERENCING AND MULTICHANNEL

Restructuring your organization to transition to an efficient sedentary mode. Increasing prospecting activity and yields. Managing the constrained period.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.9/5 (803 reviews)

Success rate*

100%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The fundamentals of Inbound Marketing

The Inbound Marketing funnel
The persona sheet

Practical activities:

What key performance indicators should be putin place to evaluate your conversion rates?
Finalize your consolidated persona sheet

Channels and editorial line

The buying journey
The Content Marketing matrix

Practical activities:

Finalize the steps in your purchasing process
Finalize the list of usable content

Copywriting

Editorial Charter Template
Editorial Calendar Template
The copywriting checklist

Practical activities:

Finalize your editorial calendar
Write one of your content pieces using the AIDA method

Setting up your first sales funnel

AARRR Matrix
Conversion Funnel Backlog

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on Linkedin
Write a sequence of 3 prospecting emails

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert, and retain your potential customers more effectively than traditional marketing? In this article, we will explore inbound marketing in depth, its advantages, its methods, and the tools to implement a successful strategy, as well as current trends in this constantly evolving field.

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike the traditional approach of outbound marketing, which involves actively soliciting potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.

Implementing an Effective Inbound Strategy

To implement an effective inbound strategy, it is essential to start by clearly defining your objectives and target audience. Then, identify the most relevant communication channels to reach this audience, such as blogs, social networks, organic search engine optimization, email marketing, etc. Next, create quality content and optimize it to attract and convert your prospects into customers.

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it is more economical, because it requires fewer financial resources than traditional advertising campaigns. In addition, it is more effective at targeting qualified prospects, because it relies on the creation of relevant content that naturally attracts those who are interested in your products or services.

Tools to Automate Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, as well as performance analysis and tracking tools like Google Analytics.

Current Trends in Inbound Marketing

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behaviors and expectations. Key trends include the rise of video content, the increasing use of chatbots and artificial intelligence for customer interaction, and the enhanced personalization of content and offers to meet the specific needs of each prospect.

In conclusion, inbound marketing offers a modern and effective approach to attract, convert, and retain customers. By using the right methods, appropriate tools, and staying abreast of the latest trends, you can implement an inbound marketing strategy that will allow you to stand out from the competition and generate sustainable results for your business.

Evolve your sales process towards video conferencing and omnichannel

Restructuring your organization to transition to an efficient sedentary mode. Increasing prospecting activity and yields. Managing the constrained period.

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our customized options

2000

sessions held/year

8000

Beneficiaries

94%

satisfaction rate

Your expert

Dominique

An expert in the use of generative AI in a professional context, Anne-Charlotte interfaces between the power of these now essential tools and use cases.

Objectives

Adopting best practices in sedentary Sales (In House Sales) and via Video Conferencing
Know how to adapt the process and methods used in prospecting and customer relations.
Deduce the associated evolutions in management practices

Content

5 synchronous sessions of 2 hours or 2 days in person

1-hour scoping session

1 follow-up session of one hour post-training

12 hours of microlearning and 2 hours of intersession tutoring

Public

Leaders, sales directors, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

This training does not require any prerequisites and is suitable for all levels.

Modality

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

Program

Training schedule

Best practices for inside and digital sales

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Adapting the One-to-One process for appointments (R0/R1)

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The stages of co-construction and One to Many interactions.

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The new organization of time and effort allocation

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Continuous digital presence

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After the training

Knowledge validation questionnaire
Post-training follow-up meeting

Before each session

Participants receive resources (readings and videos) on the topic discussed.

During the video session

The trainer facilitates with quizzes, individual or collaborative exercises, video viewing, challenges, and role-playing.

After each session

Participants develop an action plan and complete practical exercises relevant to their own context.

Also discover

Developing multi-channel communication techniques applied to B2B sales

Mastering the techniques of commercial negotiation

Mastering consultative selling and appointment setting

Would you like to discuss your training needs?

Visio Sales Training: Master the Techniques to Succeed in Your Remote Sales

Video conferencing sales has become an essential practice for companies wishing to maintain their business activity remotely. To succeed in this area, specific training is essential. Discover how to adapt your sales techniques to video to achieve your business goals.

Video Sales Techniques: A New Challenge

Video conferencing sales requires specific skills because it involves remote interaction with clients. To master this aspect, specialized training will allow you to acquire the methods and tools necessary to effectively conduct your business meetings.

Selling via Video Conference: Best Practices

To sell successfully via videoconference, it's essential to follow certain best practices. Learn how to create a conducive sales environment, maintain your contact's attention, and effectively close your meetings.

Adapting the Sales Process to Video Conferencing: Keys to Success

Adapting the sales process to videoconferencing is crucial to ensure the success of your business interactions. Discover how to personalize your approach, structure your presentations, and use technological features to maximize the impact of your meetings.

The Advantages of Video Conferencing Sales

Video conferencing sales offers many advantages for both companies and clients. It reduces travel, expands your geographic reach, and maintains regular communication with your prospects and clients.

Overcoming Remote Sales Obstacles: Solutions

Despite its many advantages, video conferencing can also present challenges. Learn to anticipate and overcome obstacles such as technical issues, loss of connection, and potential distractions to ensure the success of your sales meetings.

Conclusion

In conclusion, video conferencing sales training is an essential investment for professionals looking to develop their sales skills remotely. Thanks to an adapted approach and the acquisition of best practices, you can maximize your chances of success in this rapidly expanding field.