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Move your sales process towards

VISIO AND MULTI-CHANNEL

Restructuring of the organization to switch to an efficient sedentary mode. Increased prospecting activity and yields. Management of the constrained period.

Discover our catalog

DISCOVER OUR TRAINING

Objectives

  • Learn best practices in In-House Sales and Visio Sales
  • Know how to adapt the process and methods used in prospecting and customer relations
  • To deduce the associated changes in managerial practices

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

I want to be called back

Discover our program

Contents

  • 5 x 2-hour video sessions or 2 days face-to-face
  • 3 hours of e-learning capsules before each session
Discover our catalog

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.9/5 (803 reviews)

Success rate* (%)

100% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The fundamentals of Inbound Marketing

  • The Inbound Marketing funnel
  • The persona sheet

 

Practical activities:

  • What key performance indicators should you to evaluate your transformation rates?
  • Finalize your consolidated persona

Channels and editorial line

  • The buying path
  • The Content Marketing Matrix

 

Practical activities:

  • Finalize the stages of your purchasing journey
  • Finalize the list of usable content

Copywriting

  • The editorial charter template
  • The editorial calendar template
  • The copywriting checklist

 

Practical activities:

  • Finalize your editorial planning
  • Write one of your contents using the AIDA method

Setting up your first sales tunnel

  • AARRR matrix
  • Conversion Funnel Backlog

Lead scoring and nurturing

  • The Lead Scoring template
  • The "LinkedIn message sequence and e-mail" frame

 

Practical activities:

  • Write 2 personalized messages on Linkedin
  • Write a sequence of 3 prospecting emails
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

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Generate marketing leads

Training to build your persona, deploy a growth hacking strategy, track leads and optimize the marketing/sales process.

Improve the use of your CRM

Training to acquire solid skills and knowledge in managing a CRM solution. 

Discover our catalog

Would you like to discuss your training needs?

Contact us

Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert and retain potential customers more effectively than traditional marketing? In this article, we'll take an in-depth look at inbound marketing, its benefits, methods and tools for implementing a successful strategy, as well as current trends in this ever-evolving field.
 

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike traditional outbound marketing, which actively solicits potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.
 

Setting up an effective inbound strategy

To implement an effective inbound strategy, it's essential to start by clearly defining your objectives and target audience. Next, identify the most relevant communication channels for reaching this audience, such as blogs, social networks, organic SEO, e-mail marketing and so on. Then create quality content and optimize it to attract and convert prospects into customers.
 

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it's more cost-effective, requiring fewer financial resources than traditional advertising campaigns. What's more, it's more effective at targeting qualified prospects, as it relies on the creation of relevant content that naturally attracts those interested in your products or services.
 

Tools for Automating Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, and analytics and performance tracking tools like Google Analytics.
 

Current Inbound Marketing Trends

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behavior and expectations. Among the most striking trends are the rise of video content, the rise of chatbots and artificial intelligence for customer interaction, and the increased personalization of content and offers to meet the specific needs of each prospect.
 
In conclusion, inbound marketing offers a modern and effective approach to attracting, converting and retaining customers. By using the right methods, the right tools and staying on top of the latest trends, you can implement an inbound marketing strategy that will set you apart from the competition and generate lasting results for your business.



Evolve your sales process towards videoconferencing and multi-channel sales

Restructuring of the organization to switch to an efficient sedentary mode. Increased prospecting activity and yields. Management of the constrained period.

Learn more

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

I want to be called back
Discover our customized options
2000
sessions held/year
8000
beneficiaries
94%
satisfaction rate

Your expert

Dominique

An expert in the use of generative AI in a professional context, Anne-Charlotte bridges the gap between the power of these now essential tools, and their use cases.

Objectives

  • Learn best practices in In-House Sales and Visio Sales
  • Know how to adapt the process and methods used in prospecting and customer relations
  • To deduce the associated changes in managerial practices

Contents

5 synchronous 2-hour or 2-day face-to-face sessions

1 one-hour scoping session

1 one-hour post-training follow-up session

12 hours of microlearning and 2 hours of intersession tutoring

Public

Executives, sales directors, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

This course has no prerequisites and is suitable for all levels. 

Modality

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.


The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

Program

1

Training schedule

Sedentary and digital sales best practices

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Adapting the One to One process for RDVs (R0/R1)

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Stages of co-construction and One to Many interactions

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The new organization of time and effort allocation

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Our ongoing digital presence

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2

After training

  • Questionnaire for validating prior learning
  • Post-training follow-up appointments

Before each session

Participants receive resources (readings and videos) on the topic discussed

During the video session

The trainer leads with quizzes, individual or collaborative exercises, video viewing, challenges, role-playing.

After each session

Participants have an action plan and exercises for implementation in their context.

Discover also

Develop multi-channel communication techniques applied to B-to-B sales

Master sales negotiation techniques

Mastering consultative selling and making appointments

Discover our catalog

Would you like to discuss your training needs?

Contact us

Visio Sales Training: Master the Techniques for Successful Remote Sales

Videoconferencing has become a must for companies wishing to maintain their sales activity at a distance. To succeed in this field, specific training is essential. Find out how to adapt your sales techniques to videoconferencing to achieve your sales objectives.
 

Visio Sales Techniques: A New Challenge

Video-conferencing sales calls for special skills, as it involves remote interaction with customers. To master this aspect, specialized training will enable you to acquire the methods and tools you need to conduct effective sales meetings.
 

Selling by videoconference: Best practices

To sell successfully by videoconference, it's essential to follow certain best practices. Learn how to create an environment conducive to selling, how to keep your interlocutor's attention and how to effectively conclude your interviews.
 

Adapting the Sales Process to Visio: Keys to Success

Adapting your sales process to videoconferencing is crucial to the success of your sales exchanges. Find out how to personalize your approach, structure your presentations and use technological features to maximize the impact of your meetings.
 

The advantages of videoconferencing sales

Videoconferencing sales offers many advantages for both companies and customers. It reduces travel, extends your geographical reach and enables you to maintain regular communication with your prospects and customers.
 

Overcoming the Obstacles of Distance Selling: Solutions

Despite its many advantages, videoconferencing sales can also present challenges. Learn how to anticipate and overcome obstacles such as technical problems, loss of connection and potential distractions to ensure the success of your sales meetings.
 

Conclusion

In conclusion, videoconferencing sales training is an essential investment for professionals wishing to develop their sales skills remotely. With the right approach and the right practices, you can maximize your chances of success in this fast-growing field.
 
Paris & Lyon I Tel. 04 72 38 11 17

Let's unleash the commercial potential.

 

Discover our sales support platform and sustainably improve your company's sales and marketing performance. Get unlimited access to resources and tools, and chat with our LIVE experts to help your company, your sales reps, your marketing and CRM managers perform better. More than 10,000 sales reps coached every year with methods and tools proven by over 150 active customers.

 

Strategy, Marketing, Digital, Prospecting, Sales, CRM and Customer Relations.

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