Move your sales process towards

VISIO AND MULTI-CHANNEL

Restructuring of the organization to switch to an efficient sedentary mode. Increased prospecting activity and yields. Management of the constrained period.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

Discover our program

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement.

Customer reviews

4.9/5 (803 reviews)

Success rate* (%)

100%

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

Training schedule

The fundamentals of Inbound Marketing

The Inbound Marketing funnel
The persona sheet

Practical activities:

What key performance indicators should you to evaluate your transformation rates?
Finalize your consolidated persona

Channels and editorial line

The buying path
The Content Marketing Matrix

Practical activities:

Finalize the stages of your purchasing journey
Finalize the list of usable content

Copywriting

The editorial charter template
The editorial calendar template
The copywriting checklist

Practical activities:

Finalize your editorial planning
Write one of your contents using the AIDA method

Setting up your first sales tunnel

AARRR matrix
Conversion Funnel Backlog

Lead scoring and nurturing

The Lead Scoring template
The "LinkedIn message sequence and e-mail" frame

Practical activities:

Write 2 personalized messages on Linkedin
Write a sequence of 3 prospecting emails

After training

Questionnaire for validating prior learning

Before each session

Participants complete the corresponding e-learning.

During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.

After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Generate marketing leads

Training to build your persona, deploy a growth hacking strategy, track leads and optimize the marketing/sales process.

Improve the use of your CRM

Training to acquire solid skills and knowledge in managing a CRM solution.

Would you like to discuss your training needs?

Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert and retain potential customers more effectively than traditional marketing? In this article, we'll take an in-depth look at inbound marketing, its benefits, methods and tools for implementing a successful strategy, as well as current trends in this ever-evolving field.

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike traditional outbound marketing, which actively solicits potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.

Setting up an effective inbound strategy

To implement an effective inbound strategy, it's essential to start by clearly defining your objectives and target audience. Next, identify the most relevant communication channels for reaching this audience, such as blogs, social networks, organic SEO, e-mail marketing and so on. Then create quality content and optimize it to attract and convert prospects into customers.

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it's more cost-effective, requiring fewer financial resources than traditional advertising campaigns. What's more, it's more effective at targeting qualified prospects, as it relies on the creation of relevant content that naturally attracts those interested in your products or services.

Tools for Automating Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, and analytics and performance tracking tools like Google Analytics.

Current Inbound Marketing Trends

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behavior and expectations. Among the most striking trends are the rise of video content, the rise of chatbots and artificial intelligence for customer interaction, and the increased personalization of content and offers to meet the specific needs of each prospect.

In conclusion, inbound marketing offers a modern and effective approach to attracting, converting and retaining customers. By using the right methods, the right tools and staying on top of the latest trends, you can implement an inbound marketing strategy that will set you apart from the competition and generate lasting results for your business.

Evolve your sales process towards videoconferencing and multi-channel sales

Restructuring of the organization to switch to an efficient sedentary mode. Increased prospecting activity and yields. Management of the constrained period.

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

Discover our customized options

2000

sessions held/year

8000

beneficiaries

94%

satisfaction rate

Your expert

Dominique

An expert in the use of generative AI in a professional context, Anne-Charlotte bridges the gap between the power of these now essential tools, and their use cases.

Objectives

Learn best practices in In-House Sales and Visio Sales
Know how to adapt the process and methods used in prospecting and customer relations
To deduce the associated changes in managerial practices

5 synchronous 2-hour or 2-day face-to-face sessions

1 one-hour scoping session

1 one-hour post-training follow-up session

12 hours of microlearning and 2 hours of intersession tutoring

Public

Executives, sales directors, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

This course has no prerequisites and is suitable for all levels.

Modality

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

Program

Training schedule

Sedentary and digital sales best practices

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Adapting the One to One process for RDVs (R0/R1)

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Stages of co-construction and One to Many interactions

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The new organization of time and effort allocation

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Our ongoing digital presence

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After training

Questionnaire for validating prior learning
Post-training follow-up appointments

Before each session

Participants receive resources (readings and videos) on the topic discussed

During the video session

The trainer leads with quizzes, individual or collaborative exercises, video viewing, challenges, role-playing.

After each session

Participants have an action plan and exercises for implementation in their context.

Discover also

Develop multi-channel communication techniques applied to B-to-B sales

Master sales negotiation techniques

Mastering consultative selling and making appointments

Would you like to discuss your training needs?

Visio Sales Training: Master the Techniques for Successful Remote Sales

Videoconferencing has become a must for companies wishing to maintain their sales activity at a distance. To succeed in this field, specific training is essential. Find out how to adapt your sales techniques to videoconferencing to achieve your sales objectives.

Visio Sales Techniques: A New Challenge

Video-conferencing sales calls for special skills, as it involves remote interaction with customers. To master this aspect, specialized training will enable you to acquire the methods and tools you need to conduct effective sales meetings.

Selling by videoconference: Best practices

To sell successfully by videoconference, it's essential to follow certain best practices. Learn how to create an environment conducive to selling, how to keep your interlocutor's attention and how to effectively conclude your interviews.

Adapting the Sales Process to Visio: Keys to Success

Adapting your sales process to videoconferencing is crucial to the success of your sales exchanges. Find out how to personalize your approach, structure your presentations and use technological features to maximize the impact of your meetings.

The advantages of videoconferencing sales

Videoconferencing sales offers many advantages for both companies and customers. It reduces travel, extends your geographical reach and enables you to maintain regular communication with your prospects and customers.

Overcoming the Obstacles of Distance Selling: Solutions

Despite its many advantages, videoconferencing sales can also present challenges. Learn how to anticipate and overcome obstacles such as technical problems, loss of connection and potential distractions to ensure the success of your sales meetings.

Conclusion

In conclusion, videoconferencing sales training is an essential investment for professionals wishing to develop their sales skills remotely. With the right approach and the right practices, you can maximize your chances of success in this fast-growing field.

Successful customer relations

REMOTELY

This training course will enable you to acquire the keys to successful communication in remote customer relations. You'll also be able to develop your proactivity and meet customer requirements with professionalism and empathy.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

Discover our program

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement.

Customer reviews

4.3/5 (1218 reviews)

Success rate* (%)

98%

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

Training schedule

The customer and the use of remote channels

The customer journey
Interaction channels
The persona sheet and the empathy map

Practical activities :

Identify current and future interaction channels
Complete current and desired internal customer activities in the Customer Journey matrix

Customer dialogue in reactive mode

The consideration pyramid
Self-observation of customer situations
Customer relations dialogue cards

Practical activities :

Analyze the communication situation with 2 customers
Complete the question sheet with examples relevant to your business

Managing delicate situations

The DESC method
The CRAC method

Practical activities :

Prepare 2 customer sessions using DESC
Note 2 customer objections and use the CRAC form

A proactive approach to customers

The proactivity research sheet
Preparation sheet
The outgoing call frame

Practical activities :

Identify all proactive opportunities for your department
Prepare a real outbound call campaign

Motivations and personality styles

The SONCASE method
The DISC personality grid

After training

Questionnaire for validating prior learning

Before each session

Participants complete the corresponding e-learning.

During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.

After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Remote customer relationship managers, telemarketers and teleconsultants, floor managers, remote customer advisors.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Know how to improve the Customer Experience of your organization

Training to build your persona, deploy a growth hacking strategy, track your leads and optimize your marketing/sales process.

Managing difficult customer relations situations

Training to improve customer segmentation, the customer journey and the development of customer culture within your company.

Would you like to discuss your training needs?

Online customer relationship management

Online customer relationship management has become an essential pillar for companies seeking to remain competitive in an increasingly digital world. This strategic approach aims to maintain strong relationships with customers across digital channels. Companies need to implement effective strategies to meet the expectations of modern consumers and deliver a quality customer experience, even at a distance.

Online Customer Relationship Management: The Basics

Online customer relationship management is based on specific strategies aimed at interacting with customers through various digital channels. Companies need to develop appropriate techniques to meet customer needs in a constantly evolving digital environment. Digital customer relationship management strategies include the use of CRM (Customer Relationship Management) platforms, the personalization of customer interactions, and the automation of processes to improve operational efficiency.

Digital Customer Relationship Management Strategies

To succeed in online customer relationship management, companies need to implement effective strategies. This involves using CRM tools to centralize customer information, adopting an omnichannel approach to deliver a seamless customer experience across all channels, and personalizing communications to meet the specific needs of each customer. Companies must also use social networks and messaging platforms to interact with customers proactively.

Optimizing the Online Customer Experience

To deliver an optimal customer experience online, companies need to focus on ease of use, speed and relevance of interactions. This means providing a user-friendly, intuitive website, rapid responses to customer queries and personalized recommendations based on their preferences and purchase history. The aim is to make the customer journey as seamless as possible, from product discovery to final purchase.

Measuring the Effectiveness of Remote Customer Relationship Management

To measure the effectiveness of remote customer relationship management, companies can use various performance indicators such as customer satisfaction rate, conversion rate, engagement rate on social networks, and problem resolution time. By analyzing these metrics, companies can identify areas for improvement and adjust their strategy accordingly to optimize the customer experience.

Overcoming the Challenges of Remote Customer Relationship Management

Remote customer relationship management presents some unique challenges, including the difficulty of establishing personal relationships with customers and resolving complex issues quickly. To overcome these challenges, companies need to invest in staff training to develop virtual communication skills, strengthen data security to build customer trust, and offer responsive and efficient customer support to resolve problems quickly.

In conclusion, online customer relationship management is essential for companies seeking to maintain strong relationships with their customers in an ever-changing digital world. By adopting effective strategies, optimizing the customer experience and overcoming challenges, companies can succeed in effectively managing remote customer relationships and building long-term customer loyalty.

Selling with social networks

SOCIAL SELLING

Work on your visibility on professional social networks and improve the impact of your profile to generate up to 4 times more leads!

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

Discover our program

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement.

Customer reviews

4.4/5 (1171 reviews)

Success rate* (%)

99%

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

Training schedule

The age of visibility - Keys to success in Social Selling

Understanding the role of professional social networks in your business development strategy

Practical activities :

Evaluate your Social Selling Index
Complete your personas

Building a powerful profile

Master the keys to an attractive LinkedIn profile and set it up

Practical activities :

Complete your LinkedIn profile
Get recommendations

Developing your network: fast methods (1/2)

Guanxi
Connection search
Login messages

Practical activities :

Visit profiles to get in touch
Networking with Guanxi

Developing your network: fast methods (2/2)

Daily LinkedIn
The content plan
Content production

Practical activities :

Prepare a content production plan

Booking and obtaining appointments

The keys to an effective message
Stimulating the return effect: some levers of influence
Challenge Engagement

After training

Questionnaire for validating prior learning

Before each session

Participants complete the corresponding e-learning.

During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.

After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Organizing your business

Training to organize your prospecting work by determining the relevant segmentation criteria, or to automate your activity.

Successful sales prospecting and lead generation

Training to discover proven telephone prospecting methods to increase the number of leads you generate.

Would you like to discuss your training needs?

Social Selling: Turning Social Networks into Business Opportunities

Social selling, often referred to as a must-have strategy in today's digital marketing landscape, is revolutionizing the way companies interact with their audience and generate sales. But what exactly is social selling? Why has it become so crucial for companies, particularly in B2B? What are its benefits, and how can it be effectively integrated into a marketing and customer relationship management (CRM) strategy?

Understanding Social Selling

Social selling can be defined as the art of using social networks to build trusting relationships with potential customers, interact with them in a meaningful way and ultimately convert them into customers. Unlike traditional sales methods, which often rely on intrusive, impersonal tactics, social selling focuses on creating an authentic, engaging presence on social platforms.

Why Social Selling?

The digital landscape is changing rapidly, and with it, consumer habits. Today's buyers are more informed, more demanding and more connected than ever. They seek personalized interactions and meaningful buying experiences. This is where social selling comes in. By harnessing the power of social networks, companies can not only reach their target audience more effectively, but also build lasting relationships that foster loyalty and sales growth.

Benefits of Social Selling

The benefits of social selling are many and varied. Firstly, it enables companies to develop their online visibility and strengthen their presence on social platforms. By regularly engaging their audience through relevant and engaging content, they can arouse the interest of prospects and position themselves as experts in their field. What's more, social selling offers a more human and personalized approach to selling, which fosters customer trust and loyalty.

Integrating social selling into your marketing strategy

To reap the full benefits of social selling, it's essential to integrate it strategically into a company's overall marketing strategy. This involves defining clear objectives, identifying the social platforms relevant to the target audience and creating content tailored to each channel. In addition, it's important to implement effective CRM tools to track and manage interactions with prospects throughout the sales process.

Social Selling and CRM

Social selling and CRM are closely linked, as they both aim to improve customer relationships and boost sales. Modern CRM platforms often integrate functionalities specifically designed for social selling, such as social network monitoring, interaction analysis and lead management. By combining these tools with a strategic approach to social selling, companies can optimize their sales process and maximize their return on investment.

Conclusion

In short, social selling represents a significant opportunity for companies of all sizes and in all sectors. By adopting an approach focused on authenticity, relevance and engagement, they can transform their social networks into real engines of growth. Whether to boost brand visibility, generate qualified leads or build customer loyalty, social selling offers tangible benefits that cannot be ignored in today's competitive landscape.

Move your sales process towards

VISIO AND MULTI-CHANNEL

DISCOVER OUR TRAINING

Objectives

Intra

Contents

Program

Before each session

During the session

After each session

TRAINING METHODS

Public

Prerequisites

Evaluation

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Would you like to discuss your training needs?

Inbound marketing has become an essential pillar of any modern marketing strategy.

What is inbound marketing?

Setting up an effective inbound strategy

Benefits of inbound marketing

Tools for Automating Inbound Marketing

Current Inbound Marketing Trends

Evolve your sales process towards videoconferencing and multi-channel sales

Intra

Objectives

Contents

Public

Prerequisites

Modality

Program

Before each session

During the video session

After each session

Discover also

Would you like to discuss your training needs?

Visio Sales Training: Master the Techniques for Successful Remote Sales

Visio Sales Techniques: A New Challenge

Selling by videoconference: Best practices

Adapting the Sales Process to Visio: Keys to Success

The advantages of videoconferencing sales

Overcoming the Obstacles of Distance Selling: Solutions

Conclusion

Successful customer relations

REMOTELY

DISCOVER OUR TRAINING

Objectives

Intra

Contents

Program

Before each session

During the session

After each session

TRAINING METHODS

Public

Prerequisites

Evaluation

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Would you like to discuss your training needs?

Online customer relationship management

Online Customer Relationship Management: The Basics

Digital Customer Relationship Management Strategies

Optimizing the Online Customer Experience

Measuring the Effectiveness of Remote Customer Relationship Management

Overcoming the Challenges of Remote Customer Relationship Management

Selling with social networks

SOCIAL SELLING

DISCOVER OUR TRAINING

Objectives

Intra

Contents

Program

Before each session

During the session

After each session

TRAINING METHODS

Public

Prerequisites

Evaluation