Evolve your sales process towards

VIDEO CONFERENCING AND MULTICHANNEL

Restructuring your organization to transition to an efficient sedentary mode. Increasing prospecting activity and yields. Managing the constrained period.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.9/5 (803 reviews)

Success rate*

100%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The fundamentals of Inbound Marketing

The Inbound Marketing funnel
The persona sheet

Practical activities:

What key performance indicators should be putin place to evaluate your conversion rates?
Finalize your consolidated persona sheet

Channels and editorial line

The buying journey
The Content Marketing matrix

Practical activities:

Finalize the steps in your purchasing process
Finalize the list of usable content

Copywriting

Editorial Charter Template
Editorial Calendar Template
The copywriting checklist

Practical activities:

Finalize your editorial calendar
Write one of your content pieces using the AIDA method

Setting up your first sales funnel

AARRR Matrix
Conversion Funnel Backlog

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on Linkedin
Write a sequence of 3 prospecting emails

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

MANY TRAINING COURSES AVAILABLE

Also discover

Generate marketing leads

Training to build your persona, deploy a growth hacking strategy, track your leads, and optimize the marketing/sales process.

Improve the usage of your CRM

Training to acquire solid skills and knowledge regarding the management of a CRM solution.

Would you like to discuss your training needs?

Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert, and retain your potential customers more effectively than traditional marketing? In this article, we will explore inbound marketing in depth, its advantages, its methods, and the tools to implement a successful strategy, as well as current trends in this constantly evolving field.

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike the traditional approach of outbound marketing, which involves actively soliciting potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.

Implementing an Effective Inbound Strategy

To implement an effective inbound strategy, it is essential to start by clearly defining your objectives and target audience. Then, identify the most relevant communication channels to reach this audience, such as blogs, social networks, organic search engine optimization, email marketing, etc. Next, create quality content and optimize it to attract and convert your prospects into customers.

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it is more economical, because it requires fewer financial resources than traditional advertising campaigns. In addition, it is more effective at targeting qualified prospects, because it relies on the creation of relevant content that naturally attracts those who are interested in your products or services.

Tools to Automate Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, as well as performance analysis and tracking tools like Google Analytics.

Current Trends in Inbound Marketing

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behaviors and expectations. Key trends include the rise of video content, the increasing use of chatbots and artificial intelligence for customer interaction, and the enhanced personalization of content and offers to meet the specific needs of each prospect.

In conclusion, inbound marketing offers a modern and effective approach to attract, convert, and retain customers. By using the right methods, appropriate tools, and staying abreast of the latest trends, you can implement an inbound marketing strategy that will allow you to stand out from the competition and generate sustainable results for your business.

Evolve your sales process towards video conferencing and omnichannel

Restructuring your organization to transition to an efficient sedentary mode. Increasing prospecting activity and yields. Managing the constrained period.

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our customized options

2000

sessions held/year

8000

Beneficiaries

94%

satisfaction rate

Your expert

Dominique

An expert in the use of generative AI in a professional context, Anne-Charlotte interfaces between the power of these now essential tools and use cases.

Objectives

Adopting best practices in sedentary Sales (In House Sales) and via Video Conferencing
Know how to adapt the process and methods used in prospecting and customer relations.
Deduce the associated evolutions in management practices

Content

5 synchronous sessions of 2 hours or 2 days in person

1-hour scoping session

1 follow-up session of one hour post-training

12 hours of microlearning and 2 hours of intersession tutoring

Public

Leaders, sales directors, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

This training does not require any prerequisites and is suitable for all levels.

Modality

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

Program

Training schedule

Best practices for inside and digital sales

Lorem ipsum

Adapting the One-to-One process for appointments (R0/R1)

lorem ipsum

The stages of co-construction and One to Many interactions.

lorem ipsum

The new organization of time and effort allocation

lorem ipsum

Continuous digital presence

lorem ipsum

After the training

Knowledge validation questionnaire
Post-training follow-up meeting

Before each session

Participants receive resources (readings and videos) on the topic discussed.

During the video session

The trainer facilitates with quizzes, individual or collaborative exercises, video viewing, challenges, and role-playing.

After each session

Participants develop an action plan and complete practical exercises relevant to their own context.

Also discover

Developing multi-channel communication techniques applied to B2B sales

Mastering the techniques of commercial negotiation

Mastering consultative selling and appointment setting

Would you like to discuss your training needs?

Visio Sales Training: Master the Techniques to Succeed in Your Remote Sales

Video conferencing sales has become an essential practice for companies wishing to maintain their business activity remotely. To succeed in this area, specific training is essential. Discover how to adapt your sales techniques to video to achieve your business goals.

Video Sales Techniques: A New Challenge

Video conferencing sales requires specific skills because it involves remote interaction with clients. To master this aspect, specialized training will allow you to acquire the methods and tools necessary to effectively conduct your business meetings.

Selling via Video Conference: Best Practices

To sell successfully via videoconference, it's essential to follow certain best practices. Learn how to create a conducive sales environment, maintain your contact's attention, and effectively close your meetings.

Adapting the Sales Process to Video Conferencing: Keys to Success

Adapting the sales process to videoconferencing is crucial to ensure the success of your business interactions. Discover how to personalize your approach, structure your presentations, and use technological features to maximize the impact of your meetings.

The Advantages of Video Conferencing Sales

Video conferencing sales offers many advantages for both companies and clients. It reduces travel, expands your geographic reach, and maintains regular communication with your prospects and clients.

Overcoming Remote Sales Obstacles: Solutions

Despite its many advantages, video conferencing can also present challenges. Learn to anticipate and overcome obstacles such as technical issues, loss of connection, and potential distractions to ensure the success of your sales meetings.

Conclusion

In conclusion, video conferencing sales training is an essential investment for professionals looking to develop their sales skills remotely. Thanks to an adapted approach and the acquisition of best practices, you can maximize your chances of success in this rapidly expanding field.

Successful customer relations

REMOTELY

This training will provide you with the keys to successful communication in remote customer relations. You will also be able to develop your proactivity and address customer demands with professionalism and empathy.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.3/5 (1218 reviews)

Success rate*

98%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The client and the use of remote channels

The customer journey
Interaction channels
The persona sheet and the empathy map

Practical activities:

Identify current interaction channels and those to integrate in the future.
Complete the current and desired internal client activities in the Customer Journey matrix

Reactive customer dialogue

The consideration pyramid
Self-observation of client situations
Customer Relationship dialogue maps

Practical activities:

Analyze the communication situation with 2 customers
Complete the question sheet with useful examples for your activity

Managing difficult situations

The DESC method
The CRAC method

Practical activities:

Prepare 2 client sessions using DESC
Note 2 objections from your customers and use the CRAC form

Proactive outreach to clients.

The proactivity research sheet
The preparation sheet
Outbound call framework

Practical activities:

Identify all possibilities for proactivity in your service.
Prepare a real outbound calling campaign

Motivations and personality styles

The SONCASE method
The DISC personality matrix

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Remote customer relationship managers, telesales representatives and tele-advisors, platform managers, remote customer advisors.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

MANY TRAINING COURSES AVAILABLE

Also discover

Know how to improve your organization's Customer Experience

Training to build your persona, deploy a growth hacking strategy, track your leads, and optimize the marketing/sales process.

Handling difficult situations in customer relations

Training to improve customer segmentation, customer journey, and the development of a customer-centric culture within your company.

Would you like to discuss your training needs?

Online customer relationship management

Managing online customer relationships has become an essential pillar for companies looking to stay competitive in an increasingly digital world. This strategic approach aims to maintain strong relationships with customers through digital channels. Companies must implement effective strategies to meet the expectations of modern consumers and provide a quality customer experience, even remotely.

Online Customer Relationship Management: The Basics

Managing online customer relationships relies on specific strategies aimed at interacting with customers through various digital channels. Companies must develop adapted techniques to meet customer needs in a constantly evolving digital environment. Digital customer relationship management strategies include the use of CRM (Customer Relationship Management) platforms, personalization of customer interactions, and process automation to improve operational efficiency.

Digital Customer Relationship Management Strategies

To succeed in online customer relationship management, companies must implement effective strategies. This involves using CRM tools to centralize customer information, adopting an omnichannel approach to provide a seamless customer experience across all channels, and personalizing communications to meet the specific needs of each customer. Companies must also use social networks and messaging platforms to interact with customers proactively.

Online Customer Experience Optimization

To provide an optimal online customer experience, companies must emphasize ease of use, speed, and relevance of interactions. This involves providing a user-friendly and intuitive website, quick responses to customer requests, and personalized recommendations based on their preferences and purchase history. The goal is to make the customer journey as smooth as possible, from product discovery to final purchase.

Measuring the Effectiveness of Remote Customer Relationship Management

To measure the effectiveness of remote customer relationship management, companies can use various performance indicators such as customer satisfaction rate, conversion rate, engagement rate on social networks, and problem resolution time. By analyzing these metrics, companies can identify areas for improvement and adjust their strategy accordingly to optimize the customer experience.

Overcoming the Challenges of Remote Customer Relationship Management

Managing customer relationships remotely presents some unique challenges, including the difficulty of establishing personal connections with customers and quickly resolving complex issues. To overcome these challenges, companies must invest in staff training to develop virtual communication skills, strengthen data security to build customer trust, and provide responsive and effective customer support to resolve issues quickly.

In conclusion, managing online customer relationships is essential for businesses looking to maintain strong connections with their customers in an ever-evolving digital world. By adopting effective strategies, optimizing the customer experience, and overcoming challenges, businesses can successfully manage customer relationships remotely and build long-term customer loyalty.

Selling with social networks

SOCIAL SELLING

Improve your visibility on professional social networks and enhance the impact of your profile to generate up to 4 times more leads!

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.4/5 (1171 reviews)

Success rate*

99%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The era of visibility - Keys to success in Social Selling

Understand the role of professional social networks in the business development strategy

Practical activities:

Evaluate your Social Selling Index
Complete your persona profiles

Building a compelling profile

Mastering the keys to an attractive LinkedIn profile and implementing it

Practical activities:

Complete your LinkedIn profile
Obtain recommendations.

Developing your network: quick methods (1/2)

The Guanxi
Searching for connection
Connection messages

Practical activities:

Visit profiles to connect
Develop your network through Guanxi

Developing your network: quick methods (2/2)

The Daily LinkedIn
The content plan
Content production

Practical activities:

Prepare a content production plan

Securing and obtaining appointments

Keys to an effective message
Stimulate the feedback effect: some levers of influence
Engagement Challenge

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

MANY TRAINING COURSES AVAILABLE

Also discover

Organize your sales activity

Training to organize your prospecting work by determining relevant segmentation criteria or to automate your activity.

Successful sales prospecting and lead generation

Training to discover proven telephone prospecting methods to increase the number of leads you generate.

Would you like to discuss your training needs?

Social Selling: Transforming Social Networks into Business Opportunities

Social selling, often regarded as an essential strategy in today's digital marketing landscape, is revolutionizing the way businesses interact with their audience and generate sales. But what exactly is social selling? Why has it become so crucial for businesses, especially in B2B? What are its advantages, and how can it be effectively integrated into a marketing and customer relationship management (CRM) strategy?

Understand Social Selling

Social selling can be defined as the art of using social networks to build trusting relationships with potential customers, interact with them in a meaningful way, and ultimately convert them into clients. Unlike traditional sales methods, which often rely on intrusive and impersonal tactics, social selling focuses on creating an authentic and engaging presence on social platforms.

Why Social Selling?

The digital landscape is rapidly evolving, and with it, consumer habits. Today, buyers are more informed, more demanding, and more connected than ever. They seek personalized interactions and meaningful buying experiences. This is where social selling comes into play. By harnessing the power of social networks, businesses can not only reach their target audience more effectively but also establish lasting relationships that foster loyalty and sales growth.

Benefits of Social Selling

The advantages of social selling are numerous and varied. First of all, it allows companies to develop their online visibility and strengthen their presence on social platforms. By regularly engaging their audience through relevant and engaging content, they can generate prospect interest and position themselves as experts in their field. In addition, social selling offers a more human and personalized approach to sales, which promotes customer trust and loyalty.

Integration of Social Selling into the Marketing Strategy

To fully leverage the benefits of social selling, it's essential to strategically integrate it into the company's overall marketing strategy. This involves defining clear objectives, identifying the social platforms relevant to the target audience, and creating content tailored to each channel. Additionally, it's important to implement effective CRM tools to track and manage interactions with prospects throughout the sales process.

Social Selling and CRM

Social selling and CRM are closely linked because they both aim to improve customer relationships and boost sales. Modern CRM platforms often integrate features specifically designed for social selling, such as social media monitoring, interaction analysis, and lead management. By combining these tools with a strategic approach to social selling, companies can optimize their sales process and maximize their return on investment.

Conclusion

In summary, social selling represents a significant opportunity for companies of all sizes and sectors. By adopting an approach focused on authenticity, relevance, and engagement, they can transform their social networks into real engines of growth. Whether it's to strengthen brand visibility, generate qualified leads, or build customer loyalty, social selling offers tangible benefits that cannot be ignored in today's competitive landscape.