Integrate generative AI into your daily life

Marketing and communication

This training will allow you to understand how to use generative AI in your daily work as a marketing and communication team.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

NEW FOR 2024

Program

Training schedule

Introduction to AI and ChatGPT setup.

What is AI?
Use and understand how to use ChatGPT

AI for marketing plan and editorial guidelines

AI to create my marketing plan
Using AI to prepare my editorial calendar

AI for multi-channel content

Using AI to write my content
Knowing how to write prompts

AI for outbound acquisition

Using AI to write my outbound acquisition content
AI to generate outbound acquisition ideas

Go further: Use GPT Builder and other AI tools

Use GPT Builder
Discover other AI tools

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Marketing manager, communication manager, acquisition manager, content manager.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Integrating generative AI in marketing and communication: An essential training course.

In a digitally dominated environment, integrating generative AI in marketing and communication is becoming essential for any company wishing to remain competitive. This revolutionary technology not only allows you to create content more efficiently, but also to optimize marketing campaigns by making them more personalized and effective. Discover through this training how to leverage artificial intelligence to improve your marketing and communication strategies.

What is generative AI in marketing and communication?

Generative AI in marketing and communication refers to the use of artificial intelligence algorithms to create original content, automate processes, and optimize the way brands interact with their audiences. This technology can generate texts, images, videos, and more, allowing marketing professionals to save time and improve the quality of their campaigns.

How can generative AI personalize digital marketing?

Campaign personalization has become a crucial issue in modern marketing. Thanks to generative AI in marketing and communication, it is now possible to create highly targeted messages for each audience segment. By analyzing data in real-time, AI can adjust content to meet the individual preferences of customers. This increased personalization not only increases engagement rates but also maximizes conversions.

Automate your marketing campaigns with generative AI

One of the main applications of generative AI in marketing and communication is marketing automation. AI can help create advertising campaigns automatically, adjusting content based on user feedback. For example, ads can be automatically generated to match each user's tastes, increasing their relevance and effectiveness. Automating these processes allows marketing teams to focus on more strategic tasks while ensuring continuous campaign optimization.

Optimize social media with generative AI

Social networks are a key platform for businesses, and generative AI in marketing and communication can significantly improve how these platforms are used. Thanks to AI tools, you can optimize social networks by automatically creating visual and textual content tailored to each network and audience. In addition, predictive analysis allows you to publish content at the most opportune time, maximizing reach and engagement.

The advantages of generative AI in marketing content creation

One of the greatest advantages of generative AI in marketing and communication lies in its ability to produce content quickly and efficiently. Whether it's blog posts, newsletters, social media posts, or videos, generative AI allows you to create original content in record time. This not only means a reduction in costs and time spent, but also an improvement in quality, as AI can analyze trends and adjust content to ensure it is always relevant to the target audience.

The integration of chatbots and virtual assistance into the communication strategy

Chatbots and virtual assistance are direct applications of generative AI in marketing and communication. These tools enable companies to improve their customer service by providing automatic but personalized responses to user requests. Chatbots can manage a large number of interactions in real time, thus offering a better user experience and increasing customer engagement. In addition, they are able to collect valuable data that can be used to refine communication strategies.

How generative AI boosts the productivity of marketing teams

Thanks to generative AI in marketing and communication, marketing teams can significantly increase their productivity. Tedious and time-consuming tasks, such as content creation or data analysis, can be automated, freeing up time for higher value-added activities. Marketing automation allows you to manage multiple campaigns simultaneously and ensure that they are constantly optimized based on user feedback.

Techniques to automate the creation of visual content with AI

Generative AI in marketing and communication is not limited to creating texts. It can also be used to automate the creation of visual content, an essential area for any successful marketing strategy. Whether it's generating images, videos, or infographics, AI can create visuals tailored to audience expectations. This is particularly useful for social media where visual content is often the key to engagement.

Generative AI tools to improve communication strategy

Many generative AI tools are now available to help businesses improve their communication strategy. These tools can produce relevant content, automate customer responses via chatbots, or personalize marketing campaigns based on consumer preferences. The integration of these tools allows for a more strategic and responsive approach to changing market needs.

Examples of content generated by AI for business communication

Generative AI in marketing and communication can create a wide variety of content for businesses, from blog articles to personalized reports. For example, an AI tool can automatically generate newsletters tailored to the specific interests of each subscriber, or create social media posts that better engage the target audience. This content, generated quickly and efficiently, allows companies to be more responsive and improve their communication.

Conclusion: Why get training in generative AI in marketing and communication?

Generative AI in marketing and communication is an indispensable technology for any company wishing to optimize its processes, improve its customer engagement, and create relevant content effectively. By participating in our training, you will learn how to integrate this technology into your digital marketing and communication strategies, while discovering techniques to automate your campaigns, personalize your messages, and improve your productivity. This training will give you all the keys to maximize the potential of AI in your daily marketing activities.

Thanks to AI, digital marketing is becoming smarter, more responsive, and more efficient. Take advantage of the opportunities offered by this technology to stay at the forefront of trends and offer your customers increasingly engaging and personalized experiences.

Evolve your sales process towards

VIDEO CONFERENCING AND MULTICHANNEL

Restructuring your organization to transition to an efficient sedentary mode. Increasing prospecting activity and yields. Managing the constrained period.

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.9/5 (803 reviews)

Success rate*

100%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The fundamentals of Inbound Marketing

The Inbound Marketing funnel
The persona sheet

Practical activities:

What key performance indicators should be putin place to evaluate your conversion rates?
Finalize your consolidated persona sheet

Channels and editorial line

The buying journey
The Content Marketing matrix

Practical activities:

Finalize the steps in your purchasing process
Finalize the list of usable content

Copywriting

Editorial Charter Template
Editorial Calendar Template
The copywriting checklist

Practical activities:

Finalize your editorial calendar
Write one of your content pieces using the AIDA method

Setting up your first sales funnel

AARRR Matrix
Conversion Funnel Backlog

Lead scoring and nurturing

Lead Scoring Template
The "LinkedIn and email message sequence" framework

Practical activities:

Write 2 personalized messages on Linkedin
Write a sequence of 3 prospecting emails

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Generate marketing leads

Training to build your persona, deploy a growth hacking strategy, track your leads, and optimize the marketing/sales process.

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Training to acquire solid skills and knowledge regarding the management of a CRM solution.

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Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert, and retain your potential customers more effectively than traditional marketing? In this article, we will explore inbound marketing in depth, its advantages, its methods, and the tools to implement a successful strategy, as well as current trends in this constantly evolving field.

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike the traditional approach of outbound marketing, which involves actively soliciting potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.

Implementing an Effective Inbound Strategy

To implement an effective inbound strategy, it is essential to start by clearly defining your objectives and target audience. Then, identify the most relevant communication channels to reach this audience, such as blogs, social networks, organic search engine optimization, email marketing, etc. Next, create quality content and optimize it to attract and convert your prospects into customers.

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it is more economical, because it requires fewer financial resources than traditional advertising campaigns. In addition, it is more effective at targeting qualified prospects, because it relies on the creation of relevant content that naturally attracts those who are interested in your products or services.

Tools to Automate Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, as well as performance analysis and tracking tools like Google Analytics.

Current Trends in Inbound Marketing

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behaviors and expectations. Key trends include the rise of video content, the increasing use of chatbots and artificial intelligence for customer interaction, and the enhanced personalization of content and offers to meet the specific needs of each prospect.

In conclusion, inbound marketing offers a modern and effective approach to attract, convert, and retain customers. By using the right methods, appropriate tools, and staying abreast of the latest trends, you can implement an inbound marketing strategy that will allow you to stand out from the competition and generate sustainable results for your business.

Evolve your sales process towards video conferencing and omnichannel

Restructuring your organization to transition to an efficient sedentary mode. Increasing prospecting activity and yields. Managing the constrained period.

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our customized options

2000

sessions held/year

8000

Beneficiaries

94%

satisfaction rate

Your expert

Dominique

An expert in the use of generative AI in a professional context, Anne-Charlotte interfaces between the power of these now essential tools and use cases.

Objectives

Adopting best practices in sedentary Sales (In House Sales) and via Video Conferencing
Know how to adapt the process and methods used in prospecting and customer relations.
Deduce the associated evolutions in management practices

Content

5 synchronous sessions of 2 hours or 2 days in person

1-hour scoping session

1 follow-up session of one hour post-training

12 hours of microlearning and 2 hours of intersession tutoring

Public

Leaders, sales directors, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

This training does not require any prerequisites and is suitable for all levels.

Modality

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

Program

Training schedule

Best practices for inside and digital sales

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Adapting the One-to-One process for appointments (R0/R1)

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The stages of co-construction and One to Many interactions.

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The new organization of time and effort allocation

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Continuous digital presence

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After the training

Knowledge validation questionnaire
Post-training follow-up meeting

Before each session

Participants receive resources (readings and videos) on the topic discussed.

During the video session

The trainer facilitates with quizzes, individual or collaborative exercises, video viewing, challenges, and role-playing.

After each session

Participants develop an action plan and complete practical exercises relevant to their own context.

Also discover

Developing multi-channel communication techniques applied to B2B sales

Mastering the techniques of commercial negotiation

Mastering consultative selling and appointment setting

Would you like to discuss your training needs?

Visio Sales Training: Master the Techniques to Succeed in Your Remote Sales

Video conferencing sales has become an essential practice for companies wishing to maintain their business activity remotely. To succeed in this area, specific training is essential. Discover how to adapt your sales techniques to video to achieve your business goals.

Video Sales Techniques: A New Challenge

Video conferencing sales requires specific skills because it involves remote interaction with clients. To master this aspect, specialized training will allow you to acquire the methods and tools necessary to effectively conduct your business meetings.

Selling via Video Conference: Best Practices

To sell successfully via videoconference, it's essential to follow certain best practices. Learn how to create a conducive sales environment, maintain your contact's attention, and effectively close your meetings.

Adapting the Sales Process to Video Conferencing: Keys to Success

Adapting the sales process to videoconferencing is crucial to ensure the success of your business interactions. Discover how to personalize your approach, structure your presentations, and use technological features to maximize the impact of your meetings.

The Advantages of Video Conferencing Sales

Video conferencing sales offers many advantages for both companies and clients. It reduces travel, expands your geographic reach, and maintains regular communication with your prospects and clients.

Overcoming Remote Sales Obstacles: Solutions

Despite its many advantages, video conferencing can also present challenges. Learn to anticipate and overcome obstacles such as technical issues, loss of connection, and potential distractions to ensure the success of your sales meetings.

Conclusion

In conclusion, video conferencing sales training is an essential investment for professionals looking to develop their sales skills remotely. Thanks to an adapted approach and the acquisition of best practices, you can maximize your chances of success in this rapidly expanding field.

Developing consulting techniques applied to

B2B SALES

This training will enable you to acquire solid skills and knowledge on the subjects of sales cycle, customer discovery and questioning techniques, persuasive argumentation, objection handling, and closing.

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Objectives

Conduct interactions with the target person by telephone or on social networks by offering the specific diagnostic or assessment approach
Generate interest in the target person to obtain a "consultative" appointment, based on an interview script
Conduct a "Consulting" sales interview using dialogue tools and adopting the appropriate posture

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.1/5 (2458 reviews)

Success rate*

100%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The evolution of the sales cycle and the phases of the sale

Identify good (and bad) sales practices.
Choosing which sales profile to adopt for each client
Optimize your sales cycle

Practical activities:

Complete the self-assessment of your sales practice
Calculate pipeline increase

Prepare and structure the sales meeting

Prepare the sales meeting
Framing the interview using the OPA (Objectives, People, Agenda) method
Start the meeting with the Elevator Pitch.

Practical activities:

Complete your checklist of preparation steps for a sales meeting

Qualify your client and identify potential projects

Dialogue Maps Level 1
Questioning topics
Structure your sales pitch

Practical activities:

Complete the 'Dialogue Tools' template with concrete examples
Create a register of questions by theme adapted to its context

Generate customer interest and enhance your offer's value

Dialogue Maps Level 2
SPIN Questioning Structure
Value selling

Practical activities:

Complete the value assessment grid for your products

Engage the customer and close the sale

Handle customer resistance with the CRAC method
Closing the Sale
The Absolutely Perfect Interview

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

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Training to master the agile approach to guide your interactions with key accounts, through the analogy of the game of chess.

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Optimize Your Sales with a Consultative Selling Approach

Consultative selling is more than just a simple business transaction; it's a strategic approach focused on understanding the unique needs of each client and proposing customized solutions. But how do you sell in consultative selling mode? What are the keys to success in this area? In this article, we will explore the definition of consultative selling, its importance in client representation, techniques for implementing it effectively, and concrete examples to illustrate its application in the real world.

What is Consultative Selling?

Consultative selling goes beyond simply selling products or services; it involves a consultative approach where the seller acts as an advisor to help the client solve their problems or achieve their goals. Unlike traditional product-focused sales, consultative selling focuses on meeting the client's needs by offering tailored solutions.

Importance of Consultative Selling in Client Representation

Consultative selling plays a crucial role in client representation because it builds strong and lasting relationships. By adopting a consultative approach, the seller shows clients that they genuinely care about their needs and are willing to work with them to find the best possible solutions. This helps build client trust and loyalty in the long term.

Techniques for Success in Consultative Selling

To succeed in consultative selling, it's essential to adopt the right techniques. Here are some effective strategies to implement:

– Active listening: Take the time to listen carefully to your client's needs and concerns before offering solutions.

– Ask the right questions: Pose open-ended questions to encourage the client to share valuable information about their needs and objectives.

– Personalization: Offer customized solutions that specifically address each client's unique needs.

– Follow-up: Make sure to follow up regularly with the client to ensure their satisfaction and strengthen the relationship.

Conclusion

In conclusion, consultative selling is a powerful approach that builds strong customer relationships and achieves positive business outcomes. By taking a consultative approach, actively listening to customer needs, and offering customized solutions, salespeople can maximize their impact and build long-term customer loyalty. Whether in the technology, service, or retail sectors, consultative selling remains a winning strategy for any business looking to stand out in a competitive market.

Selling with social networks

SOCIAL SELLING

Improve your visibility on professional social networks and enhance the impact of your profile to generate up to 4 times more leads!

DISCOVER OUR TRAINING

Objectives

Intra

Our in-house sessions allow you to customize the training to your specific context and challenges, with specific anchoring options.

Discover our program

Content

Training access time: The training can start 8 days after the agreement is signed or the OPCO support agreement is received.

Customer reviews*

4.4/5 (1171 reviews)

Success rate*

99%

* These indicators are updated each year using consolidated data from previous years.

Source of indicators: List of trained learners/knowledge validation quiz/training evaluation

Last updated figures: 15/05/2024

Program

Training schedule

The era of visibility - Keys to success in Social Selling

Understand the role of professional social networks in the business development strategy

Practical activities:

Evaluate your Social Selling Index
Complete your persona profiles

Building a compelling profile

Mastering the keys to an attractive LinkedIn profile and implementing it

Practical activities:

Complete your LinkedIn profile
Obtain recommendations.

Developing your network: quick methods (1/2)

The Guanxi
Searching for connection
Connection messages

Practical activities:

Visit profiles to connect
Develop your network through Guanxi

Developing your network: quick methods (2/2)

The Daily LinkedIn
The content plan
Content production

Practical activities:

Prepare a content production plan

Securing and obtaining appointments

Keys to an effective message
Stimulate the feedback effect: some levers of influence
Engagement Challenge

After the training

Knowledge validation questionnaire

Before each session

Participants complete the corresponding e-learning module.

During the session

The trainer facilitates with quizzes, individual or collaborative exercises, challenges, and role-playing.

After each session

Participants complete practical exercises relevant to their own context.

TRAINING MODALITIES

Public

Sales representatives, business developers, technical sales representatives, consultants, sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs.

Prerequisites

A positioning questionnaire is sent before the start of the training to assess the level before entering the training.

Evaluation

At the end of the training, participants will receive a questionnaire to validate their learning and establish the extent to which the training objectives have been achieved.

The results of this questionnaire will be provided to the client at the end of the training, during a post-training follow-up meeting (debriefing).

MANY TRAINING COURSES AVAILABLE

Also discover

Organize your sales activity

Training to organize your prospecting work by determining relevant segmentation criteria or to automate your activity.

Successful sales prospecting and lead generation

Training to discover proven telephone prospecting methods to increase the number of leads you generate.

Would you like to discuss your training needs?

Social Selling: Transforming Social Networks into Business Opportunities

Social selling, often regarded as an essential strategy in today's digital marketing landscape, is revolutionizing the way businesses interact with their audience and generate sales. But what exactly is social selling? Why has it become so crucial for businesses, especially in B2B? What are its advantages, and how can it be effectively integrated into a marketing and customer relationship management (CRM) strategy?

Understand Social Selling

Social selling can be defined as the art of using social networks to build trusting relationships with potential customers, interact with them in a meaningful way, and ultimately convert them into clients. Unlike traditional sales methods, which often rely on intrusive and impersonal tactics, social selling focuses on creating an authentic and engaging presence on social platforms.

Why Social Selling?

The digital landscape is rapidly evolving, and with it, consumer habits. Today, buyers are more informed, more demanding, and more connected than ever. They seek personalized interactions and meaningful buying experiences. This is where social selling comes into play. By harnessing the power of social networks, businesses can not only reach their target audience more effectively but also establish lasting relationships that foster loyalty and sales growth.

Benefits of Social Selling

The advantages of social selling are numerous and varied. First of all, it allows companies to develop their online visibility and strengthen their presence on social platforms. By regularly engaging their audience through relevant and engaging content, they can generate prospect interest and position themselves as experts in their field. In addition, social selling offers a more human and personalized approach to sales, which promotes customer trust and loyalty.

Integration of Social Selling into the Marketing Strategy

To fully leverage the benefits of social selling, it's essential to strategically integrate it into the company's overall marketing strategy. This involves defining clear objectives, identifying the social platforms relevant to the target audience, and creating content tailored to each channel. Additionally, it's important to implement effective CRM tools to track and manage interactions with prospects throughout the sales process.

Social Selling and CRM

Social selling and CRM are closely linked because they both aim to improve customer relationships and boost sales. Modern CRM platforms often integrate features specifically designed for social selling, such as social media monitoring, interaction analysis, and lead management. By combining these tools with a strategic approach to social selling, companies can optimize their sales process and maximize their return on investment.

Conclusion

In summary, social selling represents a significant opportunity for companies of all sizes and sectors. By adopting an approach focused on authenticity, relevance, and engagement, they can transform their social networks into real engines of growth. Whether it's to strengthen brand visibility, generate qualified leads, or build customer loyalty, social selling offers tangible benefits that cannot be ignored in today's competitive landscape.