Kestio

Integrating generative AI into everyday life

MArketing and communication

This training course will help you understand how to usegenerative AI in your day-to-day marketing and communications teams. 

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

NEW 2024

Program

1

Training schedule

Introduction to AI and preparation for ChatGPT

  • What is AI? 
  • Using and understanding ChatGPT

AI for my marketing plan and editorial line

  • AI to create my marketing plan
  • AI to prepare my editorial line

AI for my multi-channel content

  • AI for writing content
  • How to write prompts

AI for my outbound acquisition

  • AI for writing outbound acquisition content
  • AI to generate outbound acquisition ideas

Going further: Using GPT Builder and other AI tools

  • Using GPT Builder
  • Discover other AI tools
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Marketing manager, communications manager, acquisition manager, content manager.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be returned to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

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Training to improve customer segmentation, the customer journey and the development of customer culture within your company.

Training to develop empathy, agility and adaptability to improve customer relations. 

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Integrating generative AI into marketing and communications: a must-have training course

In an environment where digital dominates, integratinggenerative AI into marketing and communications is becoming essential for any company wishing to remain competitive. This revolutionary technology not only makes it possible to create content more efficiently, but also to optimize marketing campaigns by making them more personalized and effective. Find out in this training course how to leverage artificial intelligence to improve your marketing and communications strategies.

What is generative AI in marketing and communications?

Generative AI in marketing and communications refers to the use of artificial intelligence algorithms to create original content, automate processes and optimize the way brands interact with their audiences. This technology can generate texts, images, videos and much more, enabling marketing professionals to save time and improve the quality of their campaigns.

How can generative AI personalize digital marketing?

Campaign personalization has become a crucial issue in modern marketing. Thanks togenerative AI in marketing and communications, it is now possible to create ultra-targeted messages for each audience segment. By analyzing data in real time, AI can adjust content to meet individual customer preferences. This increased personalization not only boosts engagement rates, but also maximizes conversions.

Automate your marketing campaigns with generative AI

One of the main applications ofgenerative AI in marketing and communications ismarketing automation. AI can help create advertising campaigns automatically, adjusting content based on user feedback. For example, ads can be automatically generated to match each user's tastes, increasing their relevance and effectiveness. Automating these processes allows marketing teams to concentrate on more strategic tasks, while ensuring ongoing campaign optimization.

Optimizing social networks with generative AI

Social networks are a key platform for businesses, andgenerative AI in marketing and communications can dramatically improve the way these platforms are used. Using AI tools, you can optimize social networks by creating visual and textual content automatically, tailored to each network and audience. What's more, predictive analysis enables you to publish content at the most opportune moment, maximizing reach and engagement.

The benefits of generative AI in marketing content creation

One of the greatest advantages ofgenerative AI in marketing and communications is its ability to produce content quickly and efficiently. Whether it's blog articles, newsletters, social network posts or videos,generative AI makes it possible to create original content in record time. This not only means reduced costs and time spent, but also improved quality, as AI can analyze trends and adjust content so that it is always relevant to the target audience.

Integrating chatbots and virtual assistance into your communication strategy

Chatbots and virtual assistance are direct applications ofgenerative AI in marketing and communications. These tools enable companies to improve their customer service by offering automatic but personalized responses to user queries. Chatbots can handle a large number of interactions in real time, offering a better user experience and increasing customer engagement. What's more, they are able to collect valuable data that can be used to refine communication strategies.

How generative AI boosts marketing teams' productivity

Thanks togenerative AI in marketing and communications, marketing teams can significantly boost their productivity. Time-consuming tasks, such as content creation or data analysis, can be automated, freeing up time for higher value-added activities. Marketing automation makes it possible to manage multiple campaigns simultaneously, ensuring that they are constantly optimized according to user feedback.

Techniques for automating visual content creation with AI

Generative AI in marketing and communications is not limited to text creation. It can also be used to automate the creation of visual content, an essential area for any successful marketing strategy. Whether generating images, videos or infographics, AI can create visuals tailored to audience expectations. This is particularly useful for social networks, where visual content is often the key to engagement.

Generative AI tools to improve communication strategy

Numerous generative AI tools are now available to help companies improve their communications strategy. These tools can be used to produce relevant content, automate customer responses via chatbots, or personalize marketing campaigns according to consumer preferences. The integration of these tools enables a more strategic and reactive approach to changing market needs.

Examples of AI-generated content for corporate communications

Generative AI in marketing and communications can create a wide variety of content for businesses, from blog posts to customized reports. For example, an AI tool can automatically generate newsletters tailored to the specific interests of each subscriber, or create posts on social networks that further engage the target audience. This content, generated quickly and efficiently, enables companies to be more responsive and improve their communications.

Conclusion: Why train in generative AI for marketing and communications?

Generative AI in marketing and communications is an indispensable technology for any company wishing to optimize its processes, improve customer engagement and create relevant content efficiently. By taking part in our training course, you'll learn how to integrate this technology into your digital marketing and communications strategies, while discovering techniques for automating your campaigns, personalizing your messages and improving your productivity. This training course will give you all the keys you need to make the most of AI's potential in your day-to-day marketing.

Thanks to AI, digital marketing is becoming smarter, more responsive, and more efficient. Take advantage of the opportunities offered by this technology to stay ahead of trends and offer your customers ever more engaging, personalized experiences.

Move your sales process towards

VISIO AND MULTI-CHANNEL

Restructuring of the organization to switch to an efficient sedentary mode. Increased prospecting activity and yields. Management of the constrained period.

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Discover our program

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.9/5 (803 reviews)

Success rate* (%)

100% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The fundamentals of Inbound Marketing

  • The Inbound Marketing funnel
  • The persona sheet

 

Practical activities:

  • What key performance indicators should you to evaluate your transformation rates?
  • Finalize your consolidated persona

Channels and editorial line

  • The buying path
  • The Content Marketing Matrix

 

Practical activities:

  • Finalize the stages of your purchasing journey
  • Finalize the list of usable content

Copywriting

  • The editorial charter template
  • The editorial calendar template
  • The copywriting checklist

 

Practical activities:

  • Finalize your editorial planning
  • Write one of your contents using the AIDA method

Setting up your first sales tunnel

  • AARRR matrix
  • Conversion Funnel Backlog

Lead scoring and nurturing

  • The Lead Scoring template
  • The "LinkedIn message sequence and e-mail" frame

 

Practical activities:

  • Write 2 personalized messages on Linkedin
  • Write a sequence of 3 prospecting emails
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

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Generate marketing leads

Training to build your persona, deploy a growth hacking strategy, track leads and optimize the marketing/sales process.

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Training to acquire solid skills and knowledge in managing a CRM solution. 

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Inbound marketing has become an essential pillar of any modern marketing strategy.

But what exactly is inbound marketing, and how can you use it to attract, convert and retain potential customers more effectively than traditional marketing? In this article, we'll take an in-depth look at inbound marketing, its benefits, methods and tools for implementing a successful strategy, as well as current trends in this ever-evolving field.
 

What is inbound marketing?

Inbound marketing is a customer-centric approach that aims to attract qualified prospects by creating and distributing relevant and useful content. Unlike traditional outbound marketing, which actively solicits potential customers, inbound marketing aims to establish an organic relationship with them by responding to their needs and questions.
 

Setting up an effective inbound strategy

To implement an effective inbound strategy, it's essential to start by clearly defining your objectives and target audience. Next, identify the most relevant communication channels for reaching this audience, such as blogs, social networks, organic SEO, e-mail marketing and so on. Then create quality content and optimize it to attract and convert prospects into customers.
 

Benefits of inbound marketing

Inbound marketing has many advantages over traditional marketing. First of all, it's more cost-effective, requiring fewer financial resources than traditional advertising campaigns. What's more, it's more effective at targeting qualified prospects, as it relies on the creation of relevant content that naturally attracts those interested in your products or services.
 

Tools for Automating Inbound Marketing

To automate your inbound marketing strategy, you can use a variety of tools available on the market. Among the most popular are content management platforms (CMS) such as WordPress, marketing automation tools like HubSpot or Marketo, email campaign management software like Mailchimp, and analytics and performance tracking tools like Google Analytics.
 

Current Inbound Marketing Trends

Current trends in inbound marketing are constantly evolving to adapt to changes in consumer behavior and expectations. Among the most striking trends are the rise of video content, the rise of chatbots and artificial intelligence for customer interaction, and the increased personalization of content and offers to meet the specific needs of each prospect.
 
In conclusion, inbound marketing offers a modern and effective approach to attracting, converting and retaining customers. By using the right methods, the right tools and staying on top of the latest trends, you can implement an inbound marketing strategy that will set you apart from the competition and generate lasting results for your business.



Evolve your sales process towards videoconferencing and multi-channel sales

Restructuring of the organization to switch to an efficient sedentary mode. Increased prospecting activity and yields. Management of the constrained period.

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

2000
sessions held/year
8000
beneficiaries
94%
satisfaction rate

Your expert

Dominique

An expert in the use of generative AI in a professional context, Anne-Charlotte bridges the gap between the power of these now essential tools, and their use cases.

Objectives

  • Learn best practices in In-House Sales and Visio Sales
  • Know how to adapt the process and methods used in prospecting and customer relations
  • To deduce the associated changes in managerial practices

Contents

5 synchronous 2-hour or 2-day face-to-face sessions

1 one-hour scoping session

1 one-hour post-training follow-up session

12 hours of microlearning and 2 hours of intersession tutoring

Public

Executives, sales directors, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

This course has no prerequisites and is suitable for all levels. 

Modality

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.


The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

Program

1

Training schedule

Sedentary and digital sales best practices

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Adapting the One to One process for RDVs (R0/R1)

  • lorem ipsum

Stages of co-construction and One to Many interactions

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The new organization of time and effort allocation

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Our ongoing digital presence

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2

After training

  • Questionnaire for validating prior learning
  • Post-training follow-up appointments

Before each session

Participants receive resources (readings and videos) on the topic discussed

During the video session

The trainer leads with quizzes, individual or collaborative exercises, video viewing, challenges, role-playing.

After each session

Participants have an action plan and exercises for implementation in their context.

Discover also

Develop multi-channel communication techniques applied to B-to-B sales

Master sales negotiation techniques

Mastering consultative selling and making appointments

Would you like to discuss your training needs?

Visio Sales Training: Master the Techniques for Successful Remote Sales

Videoconferencing has become a must for companies wishing to maintain their sales activity at a distance. To succeed in this field, specific training is essential. Find out how to adapt your sales techniques to videoconferencing to achieve your sales objectives.
 

Visio Sales Techniques: A New Challenge

Video-conferencing sales calls for special skills, as it involves remote interaction with customers. To master this aspect, specialized training will enable you to acquire the methods and tools you need to conduct effective sales meetings.
 

Selling by videoconference: Best practices

To sell successfully by videoconference, it's essential to follow certain best practices. Learn how to create an environment conducive to selling, how to keep your interlocutor's attention and how to effectively conclude your interviews.
 

Adapting the Sales Process to Visio: Keys to Success

Adapting your sales process to videoconferencing is crucial to the success of your sales exchanges. Find out how to personalize your approach, structure your presentations and use technological features to maximize the impact of your meetings.
 

The advantages of videoconferencing sales

Videoconferencing sales offers many advantages for both companies and customers. It reduces travel, extends your geographical reach and enables you to maintain regular communication with your prospects and customers.
 

Overcoming the Obstacles of Distance Selling: Solutions

Despite its many advantages, videoconferencing sales can also present challenges. Learn how to anticipate and overcome obstacles such as technical problems, loss of connection and potential distractions to ensure the success of your sales meetings.
 

Conclusion

In conclusion, videoconferencing sales training is an essential investment for professionals wishing to develop their sales skills remotely. With the right approach and the right practices, you can maximize your chances of success in this fast-growing field.
 

Develop consulting techniques applied to

B TO B SALE

This training course will enable you to acquire solid skills and knowledge on the subjects of the sales cycle, customer discovery and questioning techniques,winning arguments, managing objections and closing

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.1/5 (2458 reviews)

Success rate* (%)

100% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The evolution of the sales cycle and sales phases

  • Identify good (and bad) business practices
  • Choosing the right sales profile for each customer
  • Optimize your sales cycle

 

Practical activities :

  • Complete the self-assessment of your business practice
  • Calculate your pipeline lift

Prepare and frame the sales meeting

  • Preparing the sales meeting
  • Framing the interview with the OPA
  • Launch the Elevator Pitch interview

 

Practical activities :

  • Complete your checklist of sales meeting preparation steps

Qualify customers and identify potential projects

  • Dialogue cards Level 1
  • Questioning themes
  • Structuring your sales pitch

 

Practical activities :

  • Complete the "Dialogue tools" canvas with concrete examples
  • Create a register of questions by theme adapted to your context

Generate customer interest and add value to your offer

  • Dialogue cards Level 2
  • SPIN questioning structure
  • Selling value

 

Practical activities :

  • Complete the valuation grid for your products

Engage the customer and close the sale

  • Dealing with customer resistance with CRAC
  • Closing the sale
  • Tout Parfait maintenance
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, business developers, technical sales people, consultants, sales managers.

 

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

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Optimize your Sales with a Consultative Sales Approach

Consultative selling is much more than a simple sales transaction; it's a strategic approach focused on understanding each customer's unique needs and proposing customized solutions. But how do you sell in consultative sales mode? What are the keys to success in this field? In this article, we'll explore the definition of consultative selling, its importance in customer representation, techniques for implementing it effectively, and concrete examples to illustrate its application in the real world.

What is Consulting Sales?

Consultative selling goes beyond the simple sale of products or services; it involves a consultative approach in which the salesperson acts as an advisor to help the customer solve problems or achieve goals. Unlike traditional product-oriented sales, consultative selling focuses on satisfying the customer's needs by proposing tailor-made solutions.

The importance of Consultative Selling in Customer Representation

Consultative selling plays a crucial role in customer representation, helping to build strong, lasting relationships. By adopting a consultative approach, salespeople show their customers that they genuinely care about their needs, and are willing to work with them to find the best possible solutions. This helps build customer trust and long-term customer loyalty.

Techniques for Successful Consultative Selling

To succeed in consultative selling, it's essential to adopt the right techniques. Here are a few effective strategies to implement:
- Active listening: Take the time to listen carefully to your customer's needs and concerns before proposing solutions.
- Ask the right questions: Ask open-ended questions to encourage customers to share valuable information about their needs and goals.
- Personalization: Offer customized solutions that specifically address the unique needs of each customer.
- Follow-up: Make sure you follow up regularly with the customer to guarantee satisfaction and strengthen the relationship.

Conclusion

In conclusion, consultative selling is a powerful approach to building strong customer relationships and achieving positive business results. By adopting a consultative approach, actively listening to customer needs and proposing customized solutions, salespeople can maximize their impact and build long-term customer loyalty. Whether in the technology, service or retail sectors, consultative selling remains a winning strategy for any company seeking to stand out in a competitive market.

Selling with social networks

SOCIAL SELLING

Work on your visibility on professional social networks and improve the impact of your profile to generate up to 4 times more leads!

DISCOVER OUR TRAINING

Objectives

Intra

Our INTRA sessions enable you to customize the training to your context and challenges, with specific anchoring options.

 

Contact us for a proposal tailored to your needs.

Contents

Training start date: Training can start 8 days after signature of the agreement or receipt of the OPCO funding agreement. 

Customer reviews

 4.4/5 (1171 reviews)

Success rate* (%)

99% 

* These indicators are updated each year on the basis of consolidated data from previous years.

Source of indicators: List of trainees/learning validation quiz/training evaluation

Last date for updating figures: 15/05/2024

Program

1

Training schedule

The age of visibility - Keys to success in Social Selling

  • Understanding the role of professional social networks in your business development strategy

 

Practical activities :

  • Evaluate your Social Selling Index
  • Complete your personas

Building a powerful profile

  • Master the keys to an attractive LinkedIn profile and set it up

 

Practical activities :

  • Complete your LinkedIn profile
  • Get recommendations

Developing your network: fast methods (1/2)

  • Guanxi
  • Connection search
  • Login messages

 

Practical activities :

  • Visit profiles to get in touch
  • Networking with Guanxi

Developing your network: fast methods (2/2)

  • Daily LinkedIn
  • The content plan
  • Content production

 

Practical activities : 

  • Prepare a content production plan

Booking and obtaining appointments

  • The keys to an effective message
  • Stimulating the return effect: some levers of influence
  • Challenge Engagement
2

After training

  • Questionnaire for validating prior learning


Before each session

Participants complete the corresponding e-learning.


During the session

The trainer leads with quizzes, individual or collaborative exercises, challenges and role-playing.


After each session

Participants are given exercises to apply in their own context.

TRAINING METHODS

Public

Sales people, Business developers, Technical sales people, Consultants, Sales managers.

All our training courses are accessible to people with disabilities. Contact us for specific support tailored to your needs. 

Prerequisites

A placement questionnaire is sent out before the start of the course to assess the level of the trainee's skills.

Evaluation

At the end of the course, participants will be given a questionnaire to validate their learning and establish the extent to which they have achieved their training objectives.

 

The results of this questionnaire will be given back to the customer at the end of the training, during a post-training follow-up meeting (debriefing).

NUMEROUS TRAINING COURSES AVAILABLE

Discover also

Training to organize your prospecting work by determining the relevant segmentation criteria, or to automate your activity.

Training to discover proven telephone prospecting methods to increase the number of leads you generate.

Would you like to discuss your training needs?

Social Selling: Turning Social Networks into Business Opportunities

Social selling, often referred to as a must-have strategy in today's digital marketing landscape, is revolutionizing the way companies interact with their audience and generate sales. But what exactly is social selling? Why has it become so crucial for companies, particularly in B2B? What are its benefits, and how can it be effectively integrated into a marketing and customer relationship management (CRM) strategy?

Understanding Social Selling

Social selling can be defined as the art of using social networks to build trusting relationships with potential customers, interact with them in a meaningful way and ultimately convert them into customers. Unlike traditional sales methods, which often rely on intrusive, impersonal tactics, social selling focuses on creating an authentic, engaging presence on social platforms.

Why Social Selling?

The digital landscape is changing rapidly, and with it, consumer habits. Today's buyers are more informed, more demanding and more connected than ever. They seek personalized interactions and meaningful buying experiences. This is where social selling comes in. By harnessing the power of social networks, companies can not only reach their target audience more effectively, but also build lasting relationships that foster loyalty and sales growth.

Benefits of Social Selling

The benefits of social selling are many and varied. Firstly, it enables companies to develop their online visibility and strengthen their presence on social platforms. By regularly engaging their audience through relevant and engaging content, they can arouse the interest of prospects and position themselves as experts in their field. What's more, social selling offers a more human and personalized approach to selling, which fosters customer trust and loyalty.

Integrating social selling into your marketing strategy

To reap the full benefits of social selling, it's essential to integrate it strategically into a company's overall marketing strategy. This involves defining clear objectives, identifying the social platforms relevant to the target audience and creating content tailored to each channel. In addition, it's important to implement effective CRM tools to track and manage interactions with prospects throughout the sales process.

Social Selling and CRM

Social selling and CRM are closely linked, as they both aim to improve customer relationships and boost sales. Modern CRM platforms often integrate functionalities specifically designed for social selling, such as social network monitoring, interaction analysis and lead management. By combining these tools with a strategic approach to social selling, companies can optimize their sales process and maximize their return on investment.

Conclusion

In short, social selling represents a significant opportunity for companies of all sizes and in all sectors. By adopting an approach focused on authenticity, relevance and engagement, they can transform their social networks into real engines of growth. Whether to boost brand visibility, generate qualified leads or build customer loyalty, social selling offers tangible benefits that cannot be ignored in today's competitive landscape.