Resources

In BtoB, using social networks to identify, interact with, and better understand your prospects is now essential to optimize your prospecting. Today, Sales Enablers and AI accelerate and automate social selling, which optimizes your actions while saving time. However, uncontrolled use of these tools can lead to a lack of personalization and authenticity, and impact the achievement of your target.
This webinar will provide you with valuable keys to successfully implement your social selling strategy on LinkedIn using AI.

Sales have changed!
Today, two types coexist: the Homo Antiqus, stuck in the practices of the 90s, and the Homo Augmentatus, equipped with innovative digital tools to excel in their field and focused on advising clients. The latter is gaining ground thanks to their high level of information.
Fabien presents the keys to success for the augmented salesperson!

Artificial intelligence is now a true ally during the three crucial stages of the sale: Preparing for the meeting; Conducting the meeting; Post-meeting follow-up. During this session, Nicolas Boissard presents the key points to help sales teams find their place and fully exploit the potential of AI in their daily activities.

You will have the unique opportunity to witness a live telephone prospecting session. During this event, our Sales Manager, Blaise de Préville, will prospect on behalf of one of the participating companies.

As a salesperson, juggling time spent on individual tasks and interactions with clients is a daily challenge. It is imperative to determine what is truly important in the short and long term. As you know, the more you manage to follow your priorities over time, the more you achieve your goals.

Meet our President Fabien Comtet in the second part of our Webinar saga "The Art of Kestioning" on consultative selling!

Today, sales professionals face a new commercial era marked by the advent of new tools such as generative AI. According to a 2022 Gartner study on B2B sales, nearly half (49%) of salespeople feel overwhelmed by the variety of technologies used in their daily work.

Following the success of the first webinar on the same topic, Nicolas Boissard returns with a second edition where he will share essential keys enabling marketers to fully exploit the potential of AI.

At the heart of this session, Nicolas Boissard will present the key points to help marketers find their place and fully exploit the potential of AI to support their daily activities.
When used correctly, AI offers the possibility to better understand your audience, personalize your campaigns, and improve the customer experience, all while saving time.

Did you know that Amazon generates 35% of its revenue through additional sales? But you don't have to be a web giant to initiate a cross-selling and up-selling approach!
In this webinar, discover how to leverage your customer knowledge, adapt to your contact's profile to offer them the most suitable product or service, and create a need with your customer!

1%. This is the conversion rate for "cold call" telephone prospecting.
However, this rate can reach 14% when prospecting is prepared in advance and adapted to its target!

How to build an effective prospecting plan?
Dominique Seguin, General Manager of KESTIO, invites you to a 3-webinar program to share 3 key steps in prospecting!

What topic will appeal to my target audience?
Which tool to use?
What is the best time?

Nicolas and Théo answer all your questions about organizing a webinar!

Between 2017 and 2022, the number of marketing solutions based in Europe increased from 150 to... more than 2,000!
Faced with so many possibilities, how do you make a choice? Which acquisition channels should you prioritize for your 2023 marketing plan?
Nicolas Boissard helps you see more clearly in this webinar.

Sales objectives play a crucial role for your company.
They determine how it will develop and what types of investments you will need to make to achieve your ambition.

But how do you ensure that your sales goals are achievable while remaining motivating for your teams?

How to identify the profile of your employees and how to adapt your communication?
Laurence presents the DISC method, a tool for identifying your contact's profile among 4 types of profiles.

Format, content, rhythm...
Dominique reveals our best practices, applied to over 150 clients, to finally get your sales teams on board with their training!

You thought you could choose your CRM tool on your own, but you're facing reality: too many solutions to choose from, limited demonstrations, paid comparative guides... The result? You don't know which CRM solution is best suited to your company!
Nicolas Boissard gives you 5 key questions to ask yourself in order to choose the solution that best meets your needs and challenges.

Your customers' reality has changed: most now prefer remote or self-service interactions.
Fabien presents 6 keys to modernize your sales organization and build a solid, replicable sales system!

Your customers' reality has changed: most now prefer remote or self-service interactions.
Fabien presents 6 keys to modernize your sales organization and build a solid, replicable sales system!

How to maintain a consistent guideline while adapting to individual working styles? How to engage all your employees in your company's strategy?

Laurence Bonhomme shares her experience and best management practices.

The call script is a key tool for your prospecting! It allows you to frame your interview and anticipate the responses of your prospects.
Dominique Seguin meets you for a webinar in which he will share his best practices using a sample call script!

It's already time to organize the back-to-work sales seminars! Is yours perhaps even being developed?
With over 10 years of experience in sales seminar engineering, Fabien shares his methods and tools to make your next seminar a real success!

A complete marketing and sales process that generates two sales appointments per hour? It exists! Nicolas Boissard, Marketing Director at KESTIO, presents the three steps to initiate this process in your company in just a few days, without having to change your sales organization!

During this webinar, Fabien Comtet shares methods and tools to analyze your interactions with your customers and improve their level of satisfaction.
The goal: ensure the best experience for your customers without suffering from these economic changes!

Discover how to be fully aware of the value of what you sell, and how to influence your clients' purchasing process to make them perceive this value.

The pressure felt by your sales representatives in the face of sales targets can sometimes be difficult to manage. What should you do as a manager in the face of this pressure?
Dominique gives you concrete ways to reconcile high-level performance and virtuous management.

According to a Gartner study, 60% of CRM projects fail! Is this happening to you?
If you are finding it difficult to get your employees to adopt your solution, this webinar is for you.
Our Marketing Director, Nicolas Boissard, shares 4 keys to relaunching your CRM project!

According to Gartner's latest study, 80% of commercial interactions will take place via digital channels without direct contact with a sales representative by 2025.
How then to arbitrate between sales recruitment and digital marketing investments?

Sales Development Representative, Business Development Representative, Data Analyst... Do these names mean anything to you?
Sales functions have undergone profound changes in recent years. Discover our dedicated Webinar to make this shift!

Developing your sales action plan is a crucial step in deploying your strategy. However, after its development, many of you find that its implementation remains too far removed from the defined plan. How can you ensure its actual implementation within your teams?

Generating leads via LinkedIn Ads can be complex. What is the minimum campaign duration? What cost per lead can I expect? How do I target my audience effectively? Check out our Webinar to discover the best practices to follow!

Meet our President Fabien Comtet in the second part of our Webinar saga "The Art of Kestioning" on consultative selling!

How many of you believe that many more clients should have access to your solutions?
What levers can you activate to influence your sales organization?
Dominique Seguin shares the keys to the most successful organizations in this new Webinar.

How to motivate salespeople to be coached? What golden rules should you follow during coaching? Fabien Comtet reveals key insights to increase the impact of your sales coaching.

Do you want to deploy a Marketing Automation solution in your company, but the overly technical jargon used by software vendors prevents you from fully identifying the features necessary for your organization? Watch our dedicated Webinar!

Do you have KESTIOs about the development, deployment, and impact of your marketing and sales process? Discover our dedicated KESTIO Webinar where Dominique and Nicolas answer all your questions.

Take back control of your business and discover 4 closing techniques to encourage your customers to buy before going on vacation!

Connect with high value-added prospects through Account Based Marketing! This method is based on setting up B2B marketing campaigns targeted at a limited number of high-potential prospects from Key Accounts.

Proper integration of a new sales representative can impact the productivity of your entire team. Discover the keys to a successful onboarding in this Webinar.

With over 15 years of experience in helping with the selection and deployment of CRMs, Nicolas Boissard answers all your questions about CRMs: choosing and setting up the tool, functionalities, change management and use by your teams, etc.

Have you ever counted the number of closed and open questions used during your sales meetings? Do you know the difference it makes to your performance?
With this Webinar, we offer you one of KESTIO's great secrets: the art of sales questioning.

The period we are going through has profoundly changed everyone's habits, and it has become very difficult to get appointments, even with contacts we easily had online a few months ago.

How to ensure your CRM tool truly enhances the performance of your company and employees?
Nicolas Boissard and Jean-Michel Gilllet, founders of MobiCRM, present features to assist your sales teams in their daily work.

Sales activities were significantly impacted by the 2020 lockdown. The widespread adoption of remote work and the resulting behavioral shifts are likely to persist.
In this context, how do you re-engage employees and refocus sales efforts where they create value?

In this webinar, our Marketing Director, Nicolas Boissard, will present the actions to take to multiply interaction channels with your target audience, increase your audience size, and create an effective registration experience.

Have you implemented a CRM and are not fully satisfied with it? You are not alone in this situation. According to a study of 150 companies that developed a CRM project, only 14% say they are satisfied and believe that the appropriation of the CRM tool has been successful.

In games as in business, there is only one winner in a game. It is therefore necessary to carry out activities and develop techniques to be aware of these activities that are carried out in order to reflect. It is important not to do things without thinking in a complex sales context.

In this webinar, Dominique Seguin answers all questions regarding key account sales strategy.
How to identify the real decision-makers?
Should you approach the account through C-levels or operational staff?

Remote work is becoming more common.
What solutions are available for your sales teams when phone calls have traditionally been the primary method for scheduling appointments?
Dominique Seguin presents 4 key strategies to implement.

Emotions have a major impact on our decisions and performance.
How can we best position ourselves so that they contribute to our success and improved performance?
Our guest, Linda Belzile Buisson, presents the approach to take in this workshop.