Five major trends stand out, representing challenges for an entire segment of the French and European economy, particularly in the current climate.
The 5 major trends in digital consumption: challenges and opportunities for retailers.
The FEVAD (Fédération du e-commerce et de la vente à distance), founded in 1957, today federates nearly 500 distance-selling companies (Internet, catalog, mail order, telephone...) and nearly 600 websites. A representative organization of the e-commerce and distance-selling sector, FEVAD has released, in collaboration with Médiamétrie//NetRatings, its 8th barometer on Internet users' purchasing behavior and trends in digital consumption.
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