General Management, Finance, IT, Sales/Marketing, Purchasing, Production/Maintenance, and a host of top-quality partners will be at the show to share their experience and help you achieve even greater performance in your organizations.
You'll discover the latest trends in management software, through numerous customer testimonials, themed workshops and conferences, under the theme of "the company's influence on society".
From lead generation to sales transformation:
The lead, understood as an identified contact with a potential (purchasing) project, more or less well qualified, is at the heart of the relationship between sales and marketing teams.
The Marketing department is in charge of lead generation, i.e. implementing programs and actions to acquire leads: website animation, multi-channel campaigns.
The Sales department is in charge of processing identified leads to transform them, i.e. finalize qualification and make the sale.
The 2 teams have to play together to be effective. However, we have noticed that they are more often in opposition than in cooperation... Why?
In this workshop, KESTIO will analyze the underlying causes of this situation, and give you concrete keys to improving the efficiency of the lead generation and transformation chain, through a few simple rules, examples of best practice and feedback.
