National survey: Commercial relations in times of crisis

Acteur impliqué sur l'ensemble des sujets lié à la Relation Client, KESTIO a mené une grande enquête nationale sur « La Relation Commerciale en période de crise ». Cette étude a été réalisée auprès de 329 décideurs en entreprises représentatif des entreprises françaises.

The purpose of such a survey is twofold:

- Gathering information on the perception and impact of the crisis on businesses
- Assess the ability of companies to respond "on the ground" to the impact of the crisis on customer relations issues:

- Relationship marketing
- Sales effectiveness
- Customer service

Download the full study

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