5 days.
It took ChatGPT 5 days to reach one million users in December 2022.*
In comparison, Facebook reached the same number in 10 months and Netflix in 3 and a half years!
You probably haven't been able to escape the real craze surrounding this conversational artificial intelligence.
By asking it a simple question, ChatGPT will search for and gather as much information as possible available on the web in order to provide you with the most appropriate answer.
This chatbot thus offers an infinite number of usage opportunities to its users.
But a few months after this effervescence, what can we retain from ChatGPT? How can you really use it in your daily life to optimize your sales and marketing performance?
We use it daily at KESTIO and want to share our experience with you because it can save you a lot of time and help you with key marketing and sales activities!
*Source: Sam Altman, 2022
KEY #1 - Mastering the "Prompt"
As we explained, ChatGPT is a conversational artificial intelligence. Its operation is based on the question or request that you share with it.
If, during your trials with the chatbot, you were disappointed with the answers obtained, it may be because your initial request was not clear enough!
Our advice for maximizing the features of ChatGPT is to carefully craft your requests. This is known as "prompt engineering."
The request you make to ChatGPT is thus called a "prompt." 🔍
Sharing a good 'prompt' with ChatGPT starts with giving it context.
Do you want the tool to respond to you as...
- Marketing specialist?
- SEO Expert?
- Professional in the IT services sector?
By providing as much context as possible in your search, you guide ChatGPT towards the type of response you expect.
Also, don't hesitate to specify the format and length of the expected result. 🛠
Example of a request
As a content manager for a CRM solution company, can you write a 150-word article on the different types of CRMs that exist?
If, despite these recommendations, you are not satisfied with the answer obtained, do not hesitate to refine your request by adding new instructions and indicating to the tool how it could correct itself.
Based on machine learning, ChatGPT will take your feedback into account to adjust its proposal!
ChatGPT's goal is to replicate a conversation with a human. You simply need to tell it what kind of human you want it to be!
To help you optimize your queries, discover our webinar dedicated to the art of questioning.
Because when facing ChatGPT, as when facing a prospect, questioning is key!
KEY #2 - Improve your marketing performance
How to use ChatGPT in marketing roles to improve your company's performance?
In reality, ChatGPT will allow you to SAVE TIME!
The first way the tool can be used to improve marketing performance is in writing.
ChatGPT can help marketing professionals by providing them with a solid foundation for content creation.
✒️ Textual writing: articles, emails, social media posts, content ideas, titles, subject lines, monitoring a topic, SEO keyword research, text enrichment, simplifying a topic, or reformulation, etc.
The quality of the response provided by artificial intelligence depends on the relevance and clarity of the prompt (the request).
Be sure to position the tool as a specialist in the activity, for example by asking questions such as:
The second way ChatGPT can be used to improve marketing performance is through understanding personas.
It can help marketing professionals better understand the personas they are targeting by providing answers to specific questions about their behaviors.
For example: "As a marketing specialist, what are the challenges for Marketing Directors in industrial companies?"
⚠️ It is important to note that the use of ChatGPT should not be considered as a simple replication or copy of its content.
Instead, it can serve as a framework and structure for content creation, which can then be personalized with the author's point of view and convictions!
Content creation is a discipline that requires expertise and, above all, time.
At KESTIO, we support you to help you optimize your time and increase your productivity and visibility!
Click the button below for a 15-minute discussion with
A digital presence expert. 👇🏻
KEY #3 - Improve your sales performance
ChatGPT can significantly impact sales performance by helping you better understand your target's challenges and prepare for your sales meetings effectively.
🎯 Indeed, by asking questions about the profession, the activity or the specific challenges of the company's market target, you can obtain useful information to better understand the needs.
This will enable sales representatives to prepare their presentations and provide more relevant solutions tailored to the client's specific needs. 💥
For example, by asking questions such as:
ChatGPT is therefore useful for helping sales professionals to write emails, sales proposals, or even work on a call script.
As a conversational assistant, artificial intelligence can help professionals save time and provide more personalized solutions, which can lead to an overall improvement in sales performance. 💬
To take your sales preparation further, we suggest watching our video "Checklist of Sales Meeting Steps", followed by a quiz on the topic. Click below to learn more! 🎲
KEY #4: Expert advice
